- MMA Advises 7% Mobile Ad Spend, Agencies Buy Lower
Online Media Daily, Mark Walsh - Wednesday, October 3, 2012
The Mobile Marketing Association believes mobile should get 7% of ad budget ...
- Andy Palmer Unspools Nissan's Global Ambitions
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Palmer said Nissan is also trying to reach higher as a zero-emissi ...
- Futures Company Taps Shupp As SVP
MediaDailyNews, Fern Siegel - Thursday, September 27, 2012
The Futures Company, a global strategic insight and innovation consultancy, named L ...
- 10 Rules of Modern Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 27, 2012
Debi Kleiman, president of the Massachusetts Innovation & Technology Exchange (MITX), offe ...
- How Yoplait Grew Facebook Likes By 800K In A Year
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
Largely by moving away from an impersonal, push-marketing approach to a mo ...
- Brands Need To Rethink Online Ad Strategy (Again)
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 26, 2012
Contributor Steve Olenski gets into particulars here, with ample stats and chart ...
- Bauer: Brands Need To Be Useful
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Jonny Bauer, head of strategy at creative shop Droga5, says brands mu ...
- Google ZMOT: Marketing Purchase Path Becomes 'Flight Map'
Online Media Daily, Laurie Sullivan - Thursday, September 20, 2012
Marketers need to discard traditional concepts of the marketing funnel and assu ...
- MoPub Hires Gelb, Reports 300% More Bids Per Ad
Online Media Daily, Mark Walsh - Tuesday, September 18, 2012
Razorfish mobile lead Paul Gelb has left the agency to become he ...
- Toyota Going Places With New Tag
Marketing Daily, Karl Greenberg - Wednesday, September 12, 2012
Toyota Motor Sales U.S.A. is now firing up "Let's Go Places." T ...
- Irvine: Make It Compelling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 11, 2012
Brands like YouTube, Old Spice and Red Bull are creating slick, engagi ...
- Kraft Outlines New Companies' Targets
Marketing Daily, Karlene Lukovitz - Friday, September 7, 2012
The EPS range was below some analysts' expectations. Kraft said the compa ...
- The Right Strategies For 2013 - Part II
MarketingTools: CRM, Mark Miller - Friday, August 31, 2012
Are you ready for 2013? Now's the time to work on ne ...
- Slim Jim Leverages Facebook Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
The crowdsourcing-driven strategy was responsible for naming the community manager, and fa ...
- Social Media Sweepstakes: Brief Encounters
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 24, 2012
Hill Holliday's SVP of digital strategy, Mike Proulx, says shortcut tactics won ...
- Maxus Names Pattison Global Chief Strategy Officer
MediaDailyNews, Steve McClellan - Thursday, August 23, 2012
WPP media shop Maxus has created the new post of global chi ...
- Carter: Toyota To Wear Bigger Shoes In U.S.
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2012
Lexus is getting the big focus this year. "The lead product f ...
- Walmart Makes Early Layaway Play
Marketing Daily, Sarah Mahoney - Monday, August 20, 2012
Walmart will offer holiday layaway one month earlier, and extend the progr ...
- ID Media Taps Larson As SVP
MediaDailyNews, Zoe Mandese - Monday, August 13, 2012
ID Media has hired former client Laurie Larson as senior vice president-direct ...
- Kraft Sets Spin-Off Date; Names Boards, Strategy Exec
Marketing Daily, Karlene Lukovitz - Friday, August 3, 2012
The company also announced the members of the boards of directors f ...
- JCP's Fashion Leap: Will Millennials Follow?
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2012
As the Plano, Tex.-based retailer begins unveiling its controversial new merchandising initiative ...
- Marketers, Prepare Your Mobile Web Plan
Marketing Daily, Aaron Baar - Tuesday, July 31, 2012
Everyone's talking about mobile strategy, and they have been for years. B ...
- ... And How To Solve Them
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 23, 2012
Jaime Hoerbelt, social media strategist with Tenthwave offers some ways to wo ...
- RPA Hires Helberg For New Media Strategy Post
MediaDailyNews, Wayne Friedman - Saturday, July 21, 2012
RPA has created a new senior media strategy position. Jim Helberg h ...
- Q&A: For Retailers, Smartphones Rewrite Email Rules
Marketing Daily, Sarah Mahoney - Tuesday, July 10, 2012
For the Fourth of July holiday, for example, 57% of major retaile ...
- Sharing Services Need To Focus On Price, Availability
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
The Zipcars of the world should dispense with the warm and fuz ...
- IPG Launches Advantage International, Sports Marketing Shop
MediaDailyNews, Steve McClellan - Thursday, June 28, 2012
Interpublic Group has launched a new sports marketing agency called Advantage Internation ...
- Mindshare's Young Is Focused On Data, Clients, Choices
MediaDailyNews, Steve McClellan - Monday, June 25, 2012
Big data, big clients -- and someday soon, big mobile. Those a ...
- Euro RSCG's TrendsU Takes E-Learning Global
Marketing Daily, Karl Greenberg - Friday, June 22, 2012
Euro RSCG Worldwide this month launched a Web-driven e-learning program intended ...
- Mindshare, Google Partner To Promote Mobile
Online Media Daily, Steve McClellan - Friday, June 22, 2012
WPP's Mindshare is teaming with Google in a new global venture design ...