- Record Number Of Companies Seek Guinness Records Nod
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
When Starwood's Sheraton chain wanted to promote a $120 million upgrade ...
- P&G To Push Cold-Water Laundry Washing
Marketing Daily, Sarah Mahoney - Tuesday, September 28, 2010
"It is going to be very difficult to get consumers to swit ...
- Where Is UR Txt Msg Strategy?
Marketing Daily, Alan Berrey - Wednesday, September 22, 2010
The time has come to fill this void. It is time ...
- Wal-Mart Will Talk About New Plans For Urban Push With Analysts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Wal-Mart will expound on its plans to expand into urban markets wi ...
- SABMiller Execs The World Over Told To Focus On Sales, Marketing
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
At a London conference this week, beer giant SABMiller PLC announced ...
- Wal-Mart Chief: We Are Beefing Up Assortment
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
The chain's error, says Bill Simon, CEO of its U.S. division, w ...
- Zappos Thrives On Being Eccentric
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
When Dick Richards noticed a link buried in a list on t ...
- Lowe's Steps Up DIY, Energy Efforts
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
"They are looking at things like painting and recarpeting to change t ...
- Musselman's Likens Apple-growing To Child-rearing In New Effort
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
In a new marketing effort this week, Musselman's is playing the emoti ...
- Jaguar's Marketing VP Dishes On Strategy
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
"The whole premise was to go into the markets and be bi ...
- Restoration Hardware Reinvents Itself
Marketing Daily, Tanya Gazdik - Friday, September 10, 2010
If the company is trying to get away from competition with t ...
- Toys"R"Temp: Chain To Double Size With Pop-Ups
Marketing Daily, Sarah Mahoney - Friday, September 10, 2010
"It's an opportunity, and they are capitalizing on the 9% vacancy ra ...
- Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
Major soda brands continue to pump up marketing investment as they v ...
- Estee Lauder Does A Department Store Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 7, 2010
To grab and hold the attention of cosmetics shoppers, Estée Lauder ...
- Marketing Strategy, Wherefore Art Thou?
Marketing Daily, Laura Patterson - Tuesday, September 7, 2010
Rushing to implement marketing programs and tactics in the absence of strate ...
- Steve Jobs Wants To Dominate Home Entertainment
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
The show at Yerba Buena Center for the Arts in San Francis ...
- Samsung's Lee Shifts Strategy in Challenge to Apple
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 31, 2010
Samsung Electronics is no longer a copycat appliance manufacturer. It's a consum ...
- The Inevitable Demise Of The 'Social Media Strategist'
Marketing: Health, Sarah Larcker - Monday, August 30, 2010
The answer is not always a Facebook page and, in fact, th ...
- Lexmark Makes More By Encouraging Less Use Of Products
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
Arik Hesseldahl reports that Lexmark is taking a somewhat novel approach ...
- Bader: Focus On Mobile Gear Crowds Out User
Online Media Daily, Mark Walsh - Thursday, August 26, 2010
To keep from getting caught up in the fixation on mobile ge ...
- Trader Joe's: A Mystery Wrapped In Mom-And-Pop Mystique
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 26, 2010
Trader Joe's is an "offbeat, fun discovery zone that elevates food shoppi ...
- Nissan Says Leaf Is More Than Just A Car
Marketing Daily, Karl Greenberg - Wednesday, August 25, 2010
While the campaign makes the electric Leaf vehicle halo for the enti ...
- New CEO At Friendly's Wants To Expand, Improve Menu
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 25, 2010
Harsha Agadi, the new CEO of Friendly's Ice Cream, wants to aggressive ...
- 'Pam Poom,' A Restaurant Is Born, Dies And Pops Up Again
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
LudoBites 5.0 is a tiny café and located in a dingy corn ...
- Recession Puts P&G Chief On Warpath Against Competition
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
Consumers might be snapping up iPads, but their trips to the sto ...
- New Wal-Mart U.S. CEO Reverses Company's Direction
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 18, 2010
William Simon, Wal-Mart's U.S. president and CEO since late June, is reversi ...
- Targeting By Incrementality
Marketing Daily, Hongjie Wang - Friday, August 13, 2010
Marketers can learn a lot from political campaigns. ...
- Dancing Near The Gravestones, Cemeteries Discover Event Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 12, 2010
When it comes to rebranding, this may be the ultimate challenge. Stephan ...
- Retailers Moving Christmas A Little Closer
Marketing Daily, Sarah Mahoney - Wednesday, August 11, 2010
Marketers are expected to advertise Black Friday sales sooner, and extend th ...
- Matt Rubel On How To Reinvigorate Old Brands
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
Collective Brands CEO Matt Rubel knows a little something about reviving o ...