- Ford's Green Strategy: Hybrid, Gas-Powered Models To Cost Same
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
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- Saab's Muller Has Ambitious Plans For Brand
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
CEO Victor Muller is appealing to owners and fans this week ...
- Ford's Monty On How To Use Social Media To Influence People
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 20, 2010
Scott Monty, global digital communications chief for Ford, likes to say th ...
- New Ford Explorer To Highlight Its Boosted Mileage
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 20, 2010
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- Virgin Mobile Seeks To Shed 'Pay As You Go' Image
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 20, 2010
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- Expert Notes Few Marketers Do Social Media Well
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
"The way you want to think about it is as a pond ...
- Tapping The Growing Muslim-American Market
Marketing Daily, Sarah Mahoney - Wednesday, July 7, 2010
When it comes to wooing Muslim Americans, U.S. marketers are pretty obliviou ...
- Free Up Buyers And Planners For More Strategizing
Research Brief, Jack Loechner - Tuesday, June 29, 2010
According to new Centro research designed to spotlight various aspects of digit ...
- MediaCom Names Pyne Chief Client Strategy Officer
MediaDailyNews, Fern Siegel - Wednesday, June 23, 2010
Chris Pyne is joining WPP's MediaCom as managing partner, chief client strate ...
- What Are You Teaching By Responding Faster To Angry Tweets?
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
Are you, Ms. or Mr. Major Marketer, teaching your customers to whin ...
- Subaru Badges Reward Owners' Lifestyles
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
The effort is part of a larger loyalty strategy. "We plan ...
- Meet Me Exclusively @Target
Marketing Daily, Laurent Bourscheidt - Thursday, June 17, 2010
How luxury goes mass-market without looking cheap. ...
- Hyundai On Equus: 'We Seek Recognition'
Marketing Daily, Karl Greenberg - Wednesday, June 16, 2010
Writing an op-ed piece in Edmunds.com's Inside Line on Wednesday, U.S. preside ...
- Hain Celestial Acquires U.K. Food-to-Go Company
Marketing Daily, - Wednesday, June 16, 2010
"We view this as a strategic acquisition to broaden our customer ba ...
- Novel Toys 'R' Us' Program Allows Shoppers To Save, Then Spend
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
In a throwback to programs offered by banks and credit unions ...
- Can Infiniti Become A Tier I Luxury Brand?
Marketing Daily, Cameron McNaughton - Tuesday, June 15, 2010
"Brush-Stroke" re-establishes the brand's Japanese performance roots. It is on strategy f ...
- Frito-Lay's 'Simple' Touch = Happine$$ For Pepsi
Marketing Daily, Karl Greenberg - Wednesday, June 9, 2010
The company is moving 60% of its portfolio to all-natural this yea ...
- Nordstrom Builds High-Low Momentum
Marketing Daily, Sarah Mahoney - Wednesday, June 9, 2010
As consumers tiptoe back into luxury spending, said Nordstrom's Rob Campbell, "t ...
- Coach Makes Bigger Gains On Smaller Prices
Marketing Daily, Sarah Mahoney - Tuesday, June 8, 2010
The company began the shift last year with the introduction of i ...
- Pepsi Seeks Young Entrepreneurs For Pilot Program
Marketing Daily, Aaron Baar - Monday, June 7, 2010
"As it becomes more challenging to engage consumers, and as new [medi ...
- Sprint's Evo First 4G Smartphone On The Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
No. 3 wireless carrier Sprint last night launched a campaign for Ev ...
- Domino's Sees Sales Soar After Admitting 'We Stink'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 1, 2010
After some initial prognostications about another New Coke disaster-in-the-making, Domino's Pizza's reformulati ...
- Six Strategies For Winning Big By Thinking Small
Around the Net In Brand Marketing, Thom Forbes - Monday, May 24, 2010
Long-tail marketing has its success stories, sure, but simply avoiding the clutt ...
- Subaru Thrives In Lean Times With Love And Low Prices
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
By maintaining the quirky persona of its brand and keeping prices lo ...
- Yale Prof: Green Is Here To Stay; Ignore It At Your Own Peril
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 19, 2010
Is all this talk about sustainability just a fad created by point ...
- Domino's Illustrates Power Of 'Rational' Appeals
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
Domino's gets credit for successfully leveraging digital media in conjunction with ...
- General Motors Has Its Own People Actually Trying Out Its Cars
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 13, 2010
General Motors North America president Mark Reuss has a new program ...
- Universal's Lee To Architect Integration At McCann Worldgroup
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2010
In his first move as CEO of McCann Worldgroup, Nick Brien h ...
- Universal's Lee To Architect McCann Worldgroup Integration
Raw, Joe Mandese - Tuesday, May 11, 2010
In his first move as CEO of McCann Worldgroup, Nick Brien ju ...
- A Behind-The-Scenes Peek At P&G's Response To Diaper Crisis
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
Jack Neff got an insider's look at Procter & Gamble and i ...