Tag results for "strategy"
- Hain Celestial Acquires U.K. Food-to-Go Company"We view this as a strategic acquisition to broaden our customer ba ...
- Novel Toys 'R' Us' Program Allows Shoppers To Save, Then Spend In a throwback to programs offered by banks and credit unions ...
- Can Infiniti Become A Tier I Luxury Brand? "Brush-Stroke" re-establishes the brand's Japanese performance roots. It is on strategy f ...
- Frito-Lay's 'Simple' Touch = Happine$$ For PepsiThe company is moving 60% of its portfolio to all-natural this yea ...
- Nordstrom Builds High-Low Momentum As consumers tiptoe back into luxury spending, said Nordstrom's Rob Campbell, "t ...
- Coach Makes Bigger Gains On Smaller PricesThe company began the shift last year with the introduction of i ...
- Pepsi Seeks Young Entrepreneurs For Pilot Program"As it becomes more challenging to engage consumers, and as new [medi ...
- Sprint's Evo First 4G Smartphone On The Market No. 3 wireless carrier Sprint last night launched a campaign for Ev ...
- Domino's Sees Sales Soar After Admitting 'We Stink' After some initial prognostications about another New Coke disaster-in-the-making, Domino's Pizza's reformulati ...
- Six Strategies For Winning Big By Thinking Small Long-tail marketing has its success stories, sure, but simply avoiding the clutt ...
- Subaru Thrives In Lean Times With Love And Low Prices By maintaining the quirky persona of its brand and keeping prices lo ...
- Yale Prof: Green Is Here To Stay; Ignore It At Your Own Peril Is all this talk about sustainability just a fad created by point ...
- Domino's Illustrates Power Of 'Rational' AppealsDomino's gets credit for successfully leveraging digital media in conjunction with ...
- General Motors Has Its Own People Actually Trying Out Its Cars General Motors North America president Mark Reuss has a new program ...
- Universal's Lee To Architect Integration At McCann WorldgroupIn his first move as CEO of McCann Worldgroup, Nick Brien h ...
- Universal's Lee To Architect McCann Worldgroup IntegrationIn his first move as CEO of McCann Worldgroup, Nick Brien ju ...
- A Behind-The-Scenes Peek At P&G's Response To Diaper Crisis Jack Neff got an insider's look at Procter & Gamble and i ...
- Starbucks' Via: One Doorway To Worldwide Synergies After a concentrated period of regrouping and refocusing, Starbucks is on t ...
- Are You Ready For The Success Of Your Social Media Strategy? If you're "just running" the outward-facing part of the social media equatio ...
- CMOs: Make A Connection Between Brand Promise And Purpose "Strong brands are clear about what they represent," writes Allen Adamson, managi ...
- Pop-Up Power: Retail's Recession Invention Temporary retail locations offer consumers the insider-y thrill of a sample sa ...
- Sony Kicks Off Campaign Featuring Star Products And Celebs Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks o ...
- SoBe Using Collaborative 'Workshop' Approach To Marketing PepsiCo's SoBe brand team, looking to attract 18- to 29-year-old consumers wi ...
- The 'New Normal' Demands 'Forensic' Marketing Strategies Eric Pearson, CMO for the Americas division of InterContinental Hotels Group, writ ...
- Levi Strauss Reinventing Itself For The Fashion Cognoscenti Levi Strauss is using its strong cash position to burnish its ima ...
- Roller-Skating Carhops Making A Comeback "What's got eight wheels and fries?" asks Bruce Horovitz. "A roller-skating carhop ...
- Ford's Truck Guy Focuses On Market ShareDoug Scott, Ford's truck group marketing manager, says recent improvement in sal ...
- Toyota Gets Confrontational In Its PR Startegy Toyota has toughed its approach to critics in recent weeks, including t ...
- Yahoo: 'Uber Fans' Are Where The Money Is"This represents a significant opportunity for advertisers to leverage the increase ...
- Five Auto Marketing Chiefs Field Questions On Strategy, Future Jennifer Rooney and Michael Bush took the occasion of the New Yo ...
