Tag results for "strategy"
- Hyundai 'Movin' On Up' With Equus Intro Hyundai's investment in Equus is about more than sales of Equus. "T ...
- Products In The Middle Are Getting Squeezed From Both Ends James Surowiecki trots out a whole bunch of interesting observations, data a ...
- Five Key Drivers Of Global Marketing Effectiveness To be successful in the global marketplace, companies must build marketing organizatio ...
- Virgin Atlantic Shifts To Global Marketing Focus ...
- Kraft Takes Targeted Approach To Developing Overseas Sales Kraft's Tang brand, which was famous in this country a few generatio ...
- Businesses Giving Away A Little To Get A Lot Of Goodwill There seems to be a freebie fad going on, writes Eve Tahminciogl ...
- Tip-Off: Infiniti Piles On Basketball Alliances"This year, the fact that we are adding college basketball, NCAA, Mar ...
- Blackshaw To Marketers: 'Get Back to Boring' Enough already with the sizzle, says Nielsen Online Digital Strategic Services' Pe ...
- Seven Keys To Building Customer Loyalty Micah Solomon, co-author of Exceptional Service, Exceptional Profit: The Secre ...
- Dow Chemical Refocusing On 'Things Consumers Can See ...' Pulling through Middle East intrigue and the collapse of global financial market ...
- CMO Council Probes 'Precision Marketing' In a test for Best Western, council member Sandra Zoratti reports, "reven ...
- Casual Eateries Adding Happy Hours To Attract Seat Warmers Hurting as dinner diners dwindle, some of the "upper-echelon" eateries in t ...
- BMW Marketing VP Discusses 'Joy' Strategy "We are investing much more with our online activities. For 2010, ...
- How To Build A Community That Will Spread Your Brand's Word Douglas Atkin, who wrote The Culting Of Brands: How To Turn Custome ...
- BMW Puts Focus On 'Joy'; Performance Takes Back Seat BMW, which has long promoted the power and performance of its ca ...
- Sears Will Sell DieHard Battery Accessories Elsewhere, Too Sears has signed a trademark license agreement with Schumacher Electric that wi ...
- What Happened To Marketing Intuition? Corporations need to trust their marketers and empower them to make choic ...
- Return On Objective Key In Sports Partnerships Target was also involved in building a NASCAR team's headquarters and regular ...
- Lindstrom: Brands Should Strive For Imperfection Buyology author Martin Lindstrom says its time to rethink t ...
- Kia's Marketing VP Dishes On Bowl Strategy "We want people to check out our ad, to build the momentum ...
- The WSJ Tears Down Pay Wall Courtesy Of Acura News Corp. has begun rolling out pay walls for its precious onli ...
- Hey, Go Daddy: Your Strategy is Showing Controversy isn't a strategy; it's an attention grabber, and it only wor ...
- Kellogg's Special K Line Continues To Expand The brand's well-researched emphasis on achieving sensible, overall weight/health goals is mo ...
- New Boss Bringing Brand Overhaul To Buffalo Wings & Rings Roger David, who has a history of building and launching successful brand ...
- Macy's To Launch New Bloomie's ConceptMacy's, Inc. is taking advantage of the consumer's "How can I g ...
- Target To Spend $1 Billion On P-Fresh Plan Target Corp. says it is spending $1 billion in the coming ye ...
- Harley CMO Addresses Motor Press Group "Harley-Davidson is not a discretionary purchase to our [loyalists]," says CMO Mark-Ha ...
- Pioneer Strategy Fits Audio Product To Buyer Pioneer Electronics is looking to take some of the guesswork out ...
- Goals Are Good, Except When They're Not About 10 years ago, General Motors initiated a program to reverse t ...
- Volkswagen's Grasp Just Might Exceed Its Reach David Welch writes that, quixotic as it may have seemed a coup ...
