- Return On Objective Key In Sports Partnerships
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
Target was also involved in building a NASCAR team's headquarters and regular ...
- Lindstrom: Brands Should Strive For Imperfection
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
Buyology author Martin Lindstrom says its time to rethink t ...
- Kia's Marketing VP Dishes On Bowl Strategy
Marketing Daily, Karl Greenberg - Thursday, February 4, 2010
"We want people to check out our ad, to build the momentum ...
- The WSJ Tears Down Pay Wall Courtesy Of Acura
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
News Corp. has begun rolling out pay walls for its precious onli ...
- Hey, Go Daddy: Your Strategy is Showing
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
Controversy isn't a strategy; it's an attention grabber, and it only wor ...
- Kellogg's Special K Line Continues To Expand
Marketing Daily, Karlene Lukovitz - Wednesday, January 27, 2010
The brand's well-researched emphasis on achieving sensible, overall weight/health goals is mo ...
- New Boss Bringing Brand Overhaul To Buffalo Wings & Rings
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 26, 2010
Roger David, who has a history of building and launching successful brand ...
- Macy's To Launch New Bloomie's Concept
Marketing Daily, - Thursday, January 21, 2010
Macy's, Inc. is taking advantage of the consumer's "How can I g ...
- Target To Spend $1 Billion On P-Fresh Plan
Marketing Daily, Sarah Mahoney - Thursday, January 21, 2010
Target Corp. says it is spending $1 billion in the coming ye ...
- Harley CMO Addresses Motor Press Group
Marketing Daily, Karl Greenberg - Thursday, January 21, 2010
"Harley-Davidson is not a discretionary purchase to our [loyalists]," says CMO Mark-Ha ...
- Pioneer Strategy Fits Audio Product To Buyer
Marketing Daily, Aaron Baar - Monday, January 18, 2010
Pioneer Electronics is looking to take some of the guesswork out ...
- Goals Are Good, Except When They're Not
Around the Net In Brand Marketing, Thom Forbes - Friday, January 15, 2010
About 10 years ago, General Motors initiated a program to reverse t ...
- Volkswagen's Grasp Just Might Exceed Its Reach
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 14, 2010
David Welch writes that, quixotic as it may have seemed a coup ...
- BJ's Is Confident About Its Value Positioning
Marketing Daily, Sarah Mahoney - Tuesday, January 12, 2010
CEO Laura J. Sen concedes that she was wrong in her assessmen ...
- Ford's Message: We Are The Medium
Marketing Daily, Karl Greenberg - Monday, January 11, 2010
As far as Ford's focus on in-car technology for music, entertainment, communicatio ...
- 2010: Audi Plans To Stay In The Picture
Marketing Daily, Karl Greenberg - Monday, January 11, 2010
Scott Keogh, VP marketing for the automaker, says plans for the ye ...
- R/GA Names Charnock Chief Strategy Officer
Online Media Daily, John Capone - Monday, January 11, 2010
R/GA Monday announced the appointment of William Charnock to the newly creat ...
- Kraft Pizza Sale To Nestle Designed To Get It Out Of The Freezer
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
The frozen-pizza lines that Kraft sold to Nestle to raise cash f ...
- The Ins, And Outs, Of Innovation: Rosner's In, Meil Is Out At Initiative
MediaDailyNews, Joe Mandese - Thursday, January 7, 2010
A year after tapping high profile programming executive Jason Meil to r ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- Retailers Must Adapt To A New Kind Of Shopper
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
Retailers and malls that have been in survival mode for the pa ...
- Macy's Pins Turnaround Hopes On MyMacy's Concept
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
Macy's is getting the message that it's not what the retailer wan ...
- Eight O'Clock Offers Facebook 'How To' Video
Marketing Daily, Karlene Lukovitz - Sunday, December 27, 2009
"We believe that 'connecting over Facebook' is similar to 'connecting over coffee' ...
- Panera Bread Baking A Recession Success Story
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 23, 2009
Panera, the soup and sandwich chain that now has more than 1,3 ...
- Re: Sports Stars, Nike Sticking With 'Strategy That Works'
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
The world's largest sports shoe and clothing business on Thursday pledged ...
- GM's New Marketing VP: 'I Listen And Move Fast'
Marketing Daily, Karl Greenberg - Wednesday, December 16, 2009
"We are in the midst of launching a new customer sales, servi ...
- Dear Bev: I'm looking for some great business books for Christmas gifts. Any suggestions?
MediaDailyNews, Beverly Weinstein - Wednesday, December 16, 2009
Media execs I talked to at companies ranging from Google to Ti ...
- KeyBank Renews Relationship With Epsilon
Marketing Daily, - Tuesday, December 8, 2009
Alliance Data Systems Corp.'s Epsilon subsidiary has signed an extension agreement wi ...
- Next-Generation CMOs Must Embrace The Consumer
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
Next-generation CMOs must help their organizations to truly understand their customers a ...
- MTV Taps Shore As Head Strategist
MediaDailyNews, Wayne Friedman - Monday, December 7, 2009
Veteran media and brand researcher Nick Shore has been named senior vi ...