Tag results for "strategy"
- BJ's Is Confident About Its Value Positioning CEO Laura J. Sen concedes that she was wrong in her assessmen ...
- Ford's Message: We Are The Medium As far as Ford's focus on in-car technology for music, entertainment, communicatio ...
- 2010: Audi Plans To Stay In The Picture Scott Keogh, VP marketing for the automaker, says plans for the ye ...
- R/GA Names Charnock Chief Strategy OfficerR/GA Monday announced the appointment of William Charnock to the newly creat ...
- Kraft Pizza Sale To Nestle Designed To Get It Out Of The Freezer The frozen-pizza lines that Kraft sold to Nestle to raise cash f ...
- The Ins, And Outs, Of Innovation: Rosner's In, Meil Is Out At InitiativeA year after tapping high profile programming executive Jason Meil to r ...
- Scottrade Shifts Ad Strategy Toward TV Scottrade is broadening its media mix beyond the financial and news med ...
- Retailers Must Adapt To A New Kind Of Shopper Retailers and malls that have been in survival mode for the pa ...
- Macy's Pins Turnaround Hopes On MyMacy's Concept Macy's is getting the message that it's not what the retailer wan ...
- Eight O'Clock Offers Facebook 'How To' Video "We believe that 'connecting over Facebook' is similar to 'connecting over coffee' ...
- Panera Bread Baking A Recession Success Story Panera, the soup and sandwich chain that now has more than 1,3 ...
- Re: Sports Stars, Nike Sticking With 'Strategy That Works' The world's largest sports shoe and clothing business on Thursday pledged ...
- GM's New Marketing VP: 'I Listen And Move Fast' "We are in the midst of launching a new customer sales, servi ...
- Dear Bev: I'm looking for some great business books for Christmas gifts. Any suggestions?Media execs I talked to at companies ranging from Google to Ti ...
- KeyBank Renews Relationship With Epsilon Alliance Data Systems Corp.'s Epsilon subsidiary has signed an extension agreement wi ...
- Next-Generation CMOs Must Embrace The Consumer Next-generation CMOs must help their organizations to truly understand their customers a ...
- MTV Taps Shore As Head StrategistVeteran media and brand researcher Nick Shore has been named senior vi ...
- VW Dealer In Florida Hits His Groove By Breaking All The Rules Gunther Volkswagen in Coconut Creek, Fla., may look like it's stuck ...
- Buick Regal Sets Out To Change Mindsets Regal comes to the U.S. market next spring, positioned against performance-driving seda ...
- Online Coupon Sites See Soaring Traffic, Downloads Leading coupon websites reported record traffic on Cyber Monday, Jon Swartz report ...
- The Path To Developing Successful New Products Businesses with the best new product track records do three things wel ...
- Volkswagen Strives To Be No. 1 Automaker By 2018 Volkswagen has a plan to be the No 1 automaker in wor ...
- CBS Names NBC's Dan Harrison to New Strategy Post CBS is hiring Dan Harrison to fill the new post of seni ...
- Mazda Plans To 'Zoom-Zoom' Past Electrics One strategy will involve focusing on solving gasoline-engines' weak points, such ...
- General Motors Rolling Out New Strategy For Auto Shows Columnist Tom Walsh writes that upcoming auto shows in Los Angeles a ...
- When Old Tricks Become New Treats Gen Y isn't familiar with layaway's choppy history. This means that t ...
- Let's Eat: 5 Chains Target Nontraditional Retail The joint strategic development initiative will enable the chains to bundle a ...
- O&M Introduce Global Strategy PracticeOgilvy & Mather is launching a global strategy and innovation practice, ...
- VUCA: A New Acronym From Procter & Gamble's CEO VUCA stands for Volatile, Uncertain, Complex and Ambiguous, reports David Holthaus, a ...
- Sell Experiences, Not Products As we get older we become more resistant to absolute guarantees ...
