Tag results for "strategy"
- Q&A: Toyota's Bob Zeinstra Looks At Job Ahead Among his biggest challenges, he says, "You can spend money on product-specif ...
- Comcast Ups Joy To SVP, StrategyComcast Corp. has promoted Aljit Joy to senior vice president of strate ...
- How Subway's $5 Footlong Became An Accidental Bonanza Matthew Boyle weaves the tale of Stuart Frankel, a transplanted New York ...
- Singer Heads Distribution For Oprah NetworkThe Oprah Winfrey Network, which saw former prez Robin Schwartz exit earli ...
- Green: OutdoorWhether or not green remains chic over time, it's increasingly clear th ...
- Starbucks' Via: Off Brand But On Target? Consultant Michael Stone questions the conclusion that next month's launch will hu ...
- Toys R Us Launches 'Big Gift' Layaway Program Toys R Us says the program will be supported with both pri ...
- How A Kid's Movie Became A Hipster Happening "Where the Wild Things Are" is becoming the hipster equivalent of "St ...
- Suzuki Faces Uphill Battle With Kizashi In a Q&A, Gene Brown, VP of marketing, lays out the marketi ...
- What's Behind The Rebranding Of Holiday Inn There's no better time than the present to change consumers' perception ...
- Subway Strives To Keep Strategy Fresh: Q&A With Jeff Moody ...
- Wendy's, Burger King, McDonald's Grill Up Hot News Wendy's is launching its largest ad campaign in years tomorrow -- ...
- Kroger CEO Talks About The Need For Continual Reinvention Kroger CEO David Dillon yesterday told a crowd attending the Cincinnati U ...
- Lance Armstrong Peddling Anheuser-Busch's Michelob Ultra Michelob Ultra has signed a three-year deal with Lance Armstrong to beco ...
- NBC Streamlines Overseas Business With Single Brand NBC Universal will completely re-brand its international television business. At the sa ...
- Volkswagen Resets Its Direction Toward Middle Of The Road Volkswagen's U.S. CEO, Stefan Jacoby, is steering the company more toward t ...
- Wal-Mart's British Grocery Tuning In To Customers For Advice Verizon FiOS has been running a series of commercials reminiscent of t ...
- Clear Differentiation Marks Thriving Pizza Chains Limited-service pizza chains that are managing to buck the prevailing, recession-based fl ...
- Hyatt, BBDO Execs Dish On Creative Switcheroo "We shot all three in one day for $150,000" said Hyatt's A ...
- Goodby: Forget :30 Spots, Write It On The House Agency honcho Jeff Goodby argues that only a fraction of marketers a ...
- How Brands Can Build A Successful App Strategy ...
- Marketers May Soon Be Touting Price Comparisons ...
- Marketers Need To Scale The WallReaching and engaging teens on Facebook is critical as they will beco ...
- Southwest Airlines Says Business Is Lifting Off Southwest Airline CEO Gary Kelly says that "it feels like our busine ...
- McDonald Lays Out 'Urgent' Plan For Procter & Gamble Procter & Gamble CEO Robert McDonald says the company will cut price ...
- Horizon Rebrands As 'Audio Specialists'Horizon Media is introducing a "audiohorizon" strategy to extend on-air campaigns wi ...
- Group Behind Kraft's PR Play Also Orchestrated Takeover Of A-B The Brunswick Group, which worked with InBev on last year's brawl ...
- Solar Energy Marketing Expected to Increase Marketing programs for solar energy programs have to improve if consumer intere ...
- Campbell Position Shifts To 'Healthy Everyman' The TV commercials for the new campaign by Chunky agency Y&R, launchi ...
- MRM, Aniboom Team, Clients Get Animation ServicesMRM Worldwide, a global digital advertising agency and operating company of McCa ...
