"There are only a few times when a chain has been able to scramble up the whole industry, and this is one of them," says Jeffrey T. Davis, president of restaurant consultancy Sandelman &
Associates. "It's huge."
Boyle's story is all about how a corporate giant can seize on a good idea that's not generated at headquarters and make it a system-wide success even though, as marketing chief Jeff Moody puts it, "it violated all our normal processes." It's a good read.