- Lowe's Steps Up DIY, Energy Efforts
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
"They are looking at things like painting and recarpeting to change t ...
- Musselman's Likens Apple-growing To Child-rearing In New Effort
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
In a new marketing effort this week, Musselman's is playing the emoti ...
- Jaguar's Marketing VP Dishes On Strategy
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
"The whole premise was to go into the markets and be bi ...
- Restoration Hardware Reinvents Itself
Marketing Daily, Tanya Gazdik - Friday, September 10, 2010
If the company is trying to get away from competition with t ...
- Toys"R"Temp: Chain To Double Size With Pop-Ups
Marketing Daily, Sarah Mahoney - Friday, September 10, 2010
"It's an opportunity, and they are capitalizing on the 9% vacancy ra ...
- Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
Major soda brands continue to pump up marketing investment as they v ...
- Estee Lauder Does A Department Store Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 7, 2010
To grab and hold the attention of cosmetics shoppers, Estée Lauder ...
- Marketing Strategy, Wherefore Art Thou?
Marketing Daily, Laura Patterson - Tuesday, September 7, 2010
Rushing to implement marketing programs and tactics in the absence of strate ...
- Steve Jobs Wants To Dominate Home Entertainment
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
The show at Yerba Buena Center for the Arts in San Francis ...
- Samsung's Lee Shifts Strategy in Challenge to Apple
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 31, 2010
Samsung Electronics is no longer a copycat appliance manufacturer. It's a consum ...
- The Inevitable Demise Of The 'Social Media Strategist'
Marketing: Health, Sarah Larcker - Monday, August 30, 2010
The answer is not always a Facebook page and, in fact, th ...
- Lexmark Makes More By Encouraging Less Use Of Products
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
Arik Hesseldahl reports that Lexmark is taking a somewhat novel approach ...
- Bader: Focus On Mobile Gear Crowds Out User
Online Media Daily, Mark Walsh - Thursday, August 26, 2010
To keep from getting caught up in the fixation on mobile ge ...
- Trader Joe's: A Mystery Wrapped In Mom-And-Pop Mystique
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 26, 2010
Trader Joe's is an "offbeat, fun discovery zone that elevates food shoppi ...
- Nissan Says Leaf Is More Than Just A Car
Marketing Daily, Karl Greenberg - Wednesday, August 25, 2010
While the campaign makes the electric Leaf vehicle halo for the enti ...
- New CEO At Friendly's Wants To Expand, Improve Menu
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 25, 2010
Harsha Agadi, the new CEO of Friendly's Ice Cream, wants to aggressive ...
- 'Pam Poom,' A Restaurant Is Born, Dies And Pops Up Again
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
LudoBites 5.0 is a tiny café and located in a dingy corn ...
- Recession Puts P&G Chief On Warpath Against Competition
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
Consumers might be snapping up iPads, but their trips to the sto ...
- New Wal-Mart U.S. CEO Reverses Company's Direction
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 18, 2010
William Simon, Wal-Mart's U.S. president and CEO since late June, is reversi ...
- Targeting By Incrementality
Marketing Daily, Hongjie Wang - Friday, August 13, 2010
Marketers can learn a lot from political campaigns. ...
- Dancing Near The Gravestones, Cemeteries Discover Event Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 12, 2010
When it comes to rebranding, this may be the ultimate challenge. Stephan ...
- Retailers Moving Christmas A Little Closer
Marketing Daily, Sarah Mahoney - Wednesday, August 11, 2010
Marketers are expected to advertise Black Friday sales sooner, and extend th ...
- Matt Rubel On How To Reinvigorate Old Brands
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
Collective Brands CEO Matt Rubel knows a little something about reviving o ...
- Smart Balance Reports On Health/Wellness Strategy
Marketing Daily, Karlene Lukovitz - Thursday, August 5, 2010
One core component of the company's new, broader health/wellness platform, which ...
- Get Outta Your Mind(Set) For Social Media Success
Marketing: Health, Chad Capellman - Friday, August 6, 2010
Being able to listen closely to the vernacular of those you a ...
- Kmart's CMO Lists Fashion Over Value In Back-to-School Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
Kmart CMO Mark Snyder, a former Holiday Inn marketing executive, discusses t ...
- HP, Musicians Tout Improved PC Sound
Marketing Daily, Aaron Baar - Wednesday, August 4, 2010
"It all ties back into our strategy of 'Touch See Hear'," Fr ...
- Ford Rallies For Fiesta At X-Games
Marketing Daily, Karl Greenberg - Thursday, July 29, 2010
The company is using a 24/7 strategy for Fiesta with a marketi ...
- Oracle Exec Joins Deutsch L.A.
Marketing Daily, - Monday, July 26, 2010
Oracle vice president of product strategy Paul Pedrazzi has joined Interpublic Group ...
- Ford's Green Strategy: Hybrid, Gas-Powered Models To Cost Same
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
...