Tag results for "strategy"
- Bader: Focus On Mobile Gear Crowds Out User To keep from getting caught up in the fixation on mobile ge ...
- Trader Joe's: A Mystery Wrapped In Mom-And-Pop Mystique Trader Joe's is an "offbeat, fun discovery zone that elevates food shoppi ...
- Nissan Says Leaf Is More Than Just A Car While the campaign makes the electric Leaf vehicle halo for the enti ...
- New CEO At Friendly's Wants To Expand, Improve Menu Harsha Agadi, the new CEO of Friendly's Ice Cream, wants to aggressive ...
- 'Pam Poom,' A Restaurant Is Born, Dies And Pops Up Again LudoBites 5.0 is a tiny café and located in a dingy corn ...
- Recession Puts P&G Chief On Warpath Against Competition Consumers might be snapping up iPads, but their trips to the sto ...
- New Wal-Mart U.S. CEO Reverses Company's Direction William Simon, Wal-Mart's U.S. president and CEO since late June, is reversi ...
- Targeting By Incrementality Marketers can learn a lot from political campaigns. ...
- Dancing Near The Gravestones, Cemeteries Discover Event Marketing When it comes to rebranding, this may be the ultimate challenge. Stephan ...
- Retailers Moving Christmas A Little Closer Marketers are expected to advertise Black Friday sales sooner, and extend th ...
- Matt Rubel On How To Reinvigorate Old Brands Collective Brands CEO Matt Rubel knows a little something about reviving o ...
- Smart Balance Reports On Health/Wellness Strategy One core component of the company's new, broader health/wellness platform, which ...
- Get Outta Your Mind(Set) For Social Media Success Being able to listen closely to the vernacular of those you a ...
- Kmart's CMO Lists Fashion Over Value In Back-to-School Strategy Kmart CMO Mark Snyder, a former Holiday Inn marketing executive, discusses t ...
- HP, Musicians Tout Improved PC Sound "It all ties back into our strategy of 'Touch See Hear'," Fr ...
- Ford Rallies For Fiesta At X-Games The company is using a 24/7 strategy for Fiesta with a marketi ...
- Oracle Exec Joins Deutsch L.A.Oracle vice president of product strategy Paul Pedrazzi has joined Interpublic Group ...
- Ford's Green Strategy: Hybrid, Gas-Powered Models To Cost Same ...
- Saab's Muller Has Ambitious Plans For Brand CEO Victor Muller is appealing to owners and fans this week ...
- Ford's Monty On How To Use Social Media To Influence People Scott Monty, global digital communications chief for Ford, likes to say th ...
- New Ford Explorer To Highlight Its Boosted Mileage ...
- Virgin Mobile Seeks To Shed 'Pay As You Go' Image ...
- Expert Notes Few Marketers Do Social Media Well"The way you want to think about it is as a pond ...
- Tapping The Growing Muslim-American MarketWhen it comes to wooing Muslim Americans, U.S. marketers are pretty obliviou ...
- Free Up Buyers And Planners For More StrategizingAccording to new Centro research designed to spotlight various aspects of digit ...
- MediaCom Names Pyne Chief Client Strategy OfficerChris Pyne is joining WPP's MediaCom as managing partner, chief client strate ...
- What Are You Teaching By Responding Faster To Angry Tweets? Are you, Ms. or Mr. Major Marketer, teaching your customers to whin ...
- Subaru Badges Reward Owners' LifestylesThe effort is part of a larger loyalty strategy. "We plan ...
- Meet Me Exclusively @Target How luxury goes mass-market without looking cheap. ...
- Hyundai On Equus: 'We Seek Recognition' Writing an op-ed piece in Edmunds.com's Inside Line on Wednesday, U.S. preside ...
