- Overcoming Five Pitfalls of Loyalty Reward Programs
Marketing Daily, Mark Friedman - Thursday, January 20, 2011
Customer rewards programs are one of the best ways to improve custom ...
- NBC Taps Lavigne-Delville For Ad Strategy
MediaDailyNews, David Goetzl - Thursday, January 6, 2011
NBC Universal has tapped a new research executive to help gin ...
- What's Your Strategy If Info Leaks?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 4, 2011
Two stories about WikiLeaks and big corporations in the New York Tim ...
- Out With The Old, In With The New
Marketing Daily, Mark Friedman - Thursday, December 30, 2010
Communications strategies to leave behind in 2011. ...
- Darden Continues To Hone Red Lobster Strategy
Marketing Daily, Karlene Lukovitz - Tuesday, December 21, 2010
While Darden drew praise from analysts for employing short-term, brand-distinctive promotions, i ...
- Hyundai Plans New Brand Strategy
Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
...
- Papa Gino's Scores With One-To-One Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, December 1, 2010
At the end of its first year, marked in early November, t ...
- Mazda CMO: Taking 'Zoom-Zoom' To Next Level
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 30, 2010
Big changes at Mazda North America this year. New CMO, new agenc ...
- How Advertisers End Up With 'That Guy'
Around the Net In Brand Marketing, Nina Lentini - Monday, November 29, 2010
Every so often, advertisers all look at one actor and decide ...
- Q&A: Stores Are Making Consumers Smarter
Marketing Daily, Sarah Mahoney - Thursday, November 25, 2010
Shopper marketing has been getting plenty of buzz lately, as both reta ...
- Wal-Mart, Amazon Raise Stakes On Black Friday Shopping
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
Alexandria Sage reports that Walmart will match the prices of its competiti ...
- Q&A: Can Unhappy Workers Be Made Ambassadors?
Marketing Daily, Sarah Mahoney - Monday, November 22, 2010
Marketing Daily asked Judah Schiller, CEO of Saatchi & Saatchi S, ...
- Five Branding Tips From The Marketing Of Harry Potter
Around the Net In Brand Marketing, Thom Forbes - Monday, November 22, 2010
...
- Study: Put A Face On Those Social Sites
Marketing Daily, Aaron Baar - Thursday, November 18, 2010
Social media are more relationship based. Therefore, they need much more nurturi ...
- Honest Tea Grows Branches, Brews The Leaves
Marketing Daily, Karl Greenberg - Thursday, November 11, 2010
CEO Seth Goldman says the company still eschews advertising, preferring the ki ...
- Panera Bread Gains Sales By Staying The Course
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 10, 2010
Panera Bread executive chairman and founder Ronald Shaich tells Ben Steverman t ...
- Walgreens CEO Says Retailer Wants To Own 'Well'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
Greg Wasson, Walgreens president and CEO, says that the retailer is ...
- Outside-In Thinking Improves Strategy
Marketing Daily, Laura Patterson - Friday, November 5, 2010
"Outside in" companies perform better, doing more experimentation in order to ga ...
- Lessons From The Blackjack Table
Marketing Daily, Mickey Lonchar - Monday, October 25, 2010
A couple of examples of companies who refused to "stand on 1 ...
- McDonald's Considers 'Tweaking' Dollar Menu
Marketing Daily, Karlene Lukovitz - Friday, October 22, 2010
CEO Jim Skinner also stressed the importance of maintaining "the value relationshi ...
- Managing Marketing In The Era Of Empowered Customers
Around the Net In Brand Marketing, Thom Forbes - Friday, October 22, 2010
Josh Bernoff, svp of idea development at Forrester Research, says top-down wa ...
- Target Keeps Smaller Formats in Spotlight
Marketing Daily, Sarah Mahoney - Monday, October 18, 2010
"Perishables has been the one area where Target has struggled most," J ...
- Posterscope Taps Omnicom's Newport To Lead Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2010
Out-of-home media services giant Posterscope Tuesday filled a key position in i ...
- Record Number Of Companies Seek Guinness Records Nod
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
When Starwood's Sheraton chain wanted to promote a $120 million upgrade ...
- P&G To Push Cold-Water Laundry Washing
Marketing Daily, Sarah Mahoney - Tuesday, September 28, 2010
"It is going to be very difficult to get consumers to swit ...
- Where Is UR Txt Msg Strategy?
Marketing Daily, Alan Berrey - Wednesday, September 22, 2010
The time has come to fill this void. It is time ...
- Wal-Mart Will Talk About New Plans For Urban Push With Analysts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Wal-Mart will expound on its plans to expand into urban markets wi ...
- SABMiller Execs The World Over Told To Focus On Sales, Marketing
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
At a London conference this week, beer giant SABMiller PLC announced ...
- Wal-Mart Chief: We Are Beefing Up Assortment
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
The chain's error, says Bill Simon, CEO of its U.S. division, w ...
- Zappos Thrives On Being Eccentric
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
When Dick Richards noticed a link buried in a list on t ...