Tag results for "strategy"
- Five Branding Tips From The Marketing Of Harry Potter ...
- Study: Put A Face On Those Social SitesSocial media are more relationship based. Therefore, they need much more nurturi ...
- Honest Tea Grows Branches, Brews The Leaves CEO Seth Goldman says the company still eschews advertising, preferring the ki ...
- Panera Bread Gains Sales By Staying The Course Panera Bread executive chairman and founder Ronald Shaich tells Ben Steverman t ...
- Walgreens CEO Says Retailer Wants To Own 'Well' Greg Wasson, Walgreens president and CEO, says that the retailer is ...
- Outside-In Thinking Improves Strategy "Outside in" companies perform better, doing more experimentation in order to ga ...
- Lessons From The Blackjack Table A couple of examples of companies who refused to "stand on 1 ...
- McDonald's Considers 'Tweaking' Dollar Menu CEO Jim Skinner also stressed the importance of maintaining "the value relationshi ...
- Managing Marketing In The Era Of Empowered Customers Josh Bernoff, svp of idea development at Forrester Research, says top-down wa ...
- Target Keeps Smaller Formats in Spotlight "Perishables has been the one area where Target has struggled most," J ...
- Posterscope Taps Omnicom's Newport To Lead Hyperspace In U.S.Out-of-home media services giant Posterscope Tuesday filled a key position in i ...
- Record Number Of Companies Seek Guinness Records Nod When Starwood's Sheraton chain wanted to promote a $120 million upgrade ...
- P&G To Push Cold-Water Laundry Washing "It is going to be very difficult to get consumers to swit ...
- Where Is UR Txt Msg Strategy? The time has come to fill this void. It is time ...
- Wal-Mart Will Talk About New Plans For Urban Push With Analysts Wal-Mart will expound on its plans to expand into urban markets wi ...
- SABMiller Execs The World Over Told To Focus On Sales, Marketing At a London conference this week, beer giant SABMiller PLC announced ...
- Wal-Mart Chief: We Are Beefing Up Assortment The chain's error, says Bill Simon, CEO of its U.S. division, w ...
- Zappos Thrives On Being Eccentric When Dick Richards noticed a link buried in a list on t ...
- Lowe's Steps Up DIY, Energy Efforts "They are looking at things like painting and recarpeting to change t ...
- Musselman's Likens Apple-growing To Child-rearing In New Effort In a new marketing effort this week, Musselman's is playing the emoti ...
- Jaguar's Marketing VP Dishes On Strategy"The whole premise was to go into the markets and be bi ...
- Restoration Hardware Reinvents Itself If the company is trying to get away from competition with t ...
- Toys"R"Temp: Chain To Double Size With Pop-Ups "It's an opportunity, and they are capitalizing on the 9% vacancy ra ...
- Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad Major soda brands continue to pump up marketing investment as they v ...
- Estee Lauder Does A Department Store Makeover To grab and hold the attention of cosmetics shoppers, Estée Lauder ...
- Marketing Strategy, Wherefore Art Thou?Rushing to implement marketing programs and tactics in the absence of strate ...
- Steve Jobs Wants To Dominate Home Entertainment The show at Yerba Buena Center for the Arts in San Francis ...
- Samsung's Lee Shifts Strategy in Challenge to Apple Samsung Electronics is no longer a copycat appliance manufacturer. It's a consum ...
- The Inevitable Demise Of The 'Social Media Strategist' The answer is not always a Facebook page and, in fact, th ...
- Lexmark Makes More By Encouraging Less Use Of Products Arik Hesseldahl reports that Lexmark is taking a somewhat novel approach ...
