Every so often, advertisers all look at one actor and decide he or she is the one that captures a mixture of the here-and-now and the particular product the ad will promote. This makes for an odd
perfect storm of advertising for viewers, who all see one person playing different roles across different brand platforms.
Currently, that guy is named R.J. Kelly III and you may have seen
him recently about how this happens and if the phenomenon is good or bad for brands.
Read the whole story at Brandchannel »
