- Unilever's Di Como On 'TV & Everything Video'
Marketing Daily, Karl Greenberg - Thursday, February 12, 2009
"At the end of the day, regardless of the media, what consume ...
- Why Sony Missed The IPod - The Curse Of Silos
Marketing Daily, David Aaker - Friday, February 6, 2009
Sony's three silos thwarted the efforts by Sony to create a n ...
- Are You Trustworthy?
Marketing Daily, Glenn Geisendorfer, Gabe Goldman - Wednesday, February 4, 2009
The point is that the primary, the most important motivator for a ...
- Let's Put A Lid On Silo Thinking
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 28, 2009
David Aaker, vice chairman of the strategy consulting firm Prophet and t ...
- Getting The Message To Shoppers Where They Shop
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 14, 2009
"The store is the last place where mass marketing exists," says Geor ...
- Kaplan U Graduates To National Campaign Effort
Marketing Daily, Karl Greenberg - Tuesday, January 6, 2009
The campaign will run over the next five months, nationally, with loc ...
- Analysts To Brands: Stick To Your Knitting
Marketing Daily, Karl Greenberg - Friday, January 2, 2009
"If you look back eight years ago, the iPod emerged after t ...
- Social Media Wins In Marketers' '09 Plans
Marketing Daily, Gavin O'Malley - Tuesday, December 30, 2008
More than half--56%--of marketing and publishing decision- makers plan to increase the ...
- MySpace Exec: Marketers Should Embrace Fan Sites
Marketing Daily, David Goetzl - Thursday, December 11, 2008
A MySpace executive is suggesting that using lawyers to shut down unauthorize ...
- Stymied CMOs Can Turn Sow's Ear Into Silk Purse
Marketing Daily, Karl Greenberg - Friday, December 5, 2008
"Marketers can say, 'We can do that but we need data no ...
- When The Measure Is The Message
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 4, 2008
If you're as much of a sucker for industrial history as ...
- Discounters, Antitrust Advocates Discuss MAP Strategies
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 4, 2008
EBay and a group of other retailers and antitrust advocates are meeti ...
- Welcome To The New StRAT Race
Marketing Daily, Cliff Medney - Wednesday, November 26, 2008
Regardless of where (the value of) messaging falls in a particular brand ...
- Forbes Cuts 43 in Marketing Mash Up
Around the Net In Media, Joan Voight - Tuesday, November 18, 2008
Forbes Media is slashing 43 jobs as it moves to combine i ...
- Obstacles To Effective Multicultural Marketing Persist
Marketing Daily, Karlene Lukovitz - Friday, November 14, 2008
In short, while marketers recognize that multicultural consumers comprise two-thirds of t ...
- Media Cos. To Feds: Tarp Me!
On Media, Diane Mermigas - Thursday, November 13, 2008
Media and electronics executives, whose balance sheets rely on collapsing consumer a ...
- Media Needs Obama's Tech, Demo Savvy
On Media, Diane Mermigas - Thursday, November 6, 2008
There is a lesson in president-elect Barack Obama's calculated win for a ...
- MoveOn.org Shows Viral's Power With Obama Vid
Marketing Daily, Nina Lentini, Karlene Lukovitz - Thursday, October 30, 2008
It works so well, says brand guru Laura Reis, president of Ri ...
- Los Padres: Engaging the Younger, Wiser Hispanic Parent This Holiday Season
Engage:Hispanics, Scott Marden - Thursday, October 30, 2008
A savvy marketer will not only examine the Hispanic market, but wi ...
- How To Make Yourself Your Own Telemarketing Target
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 29, 2008
Dan Health, who wrote the book Made to Stick with his brothe ...
- Automakers Cling To Events In Tight Economy
Marketing Daily, Karl Greenberg - Tuesday, October 28, 2008
"There is a transition of marketing dollars being funneled into experiential-marketing event ...
- If Obama Is Nokia, Then McCain Is Diet Coke
Marketing Daily, Aaron Baar - Saturday, October 25, 2008
Naturally, marketing a politician has some nuances that marketing a brand do ...
- A Look Behind The Scenes Of A Strategic Effort
Engage:Hispanics, Jose Villa - Thursday, October 23, 2008
SU2C has approached the Hispanic market deliberately and thoughtfully, looking at buildi ...
- Marketers Weigh Anchors During Economic Squall
Marketing Daily, Karl Greenberg - Monday, October 20, 2008
Becky Saeger, EVP and CMO at Charles Schwab, said that clients w ...
- ANA Masters To Fly In Face Of Economic Times
Marketing Daily, Karl Greenberg - Thursday, October 16, 2008
"It's not business as usual, and most of these folks need ...
- Hidden 'Brand Bubble' Threatens to Burst, Warn Analysts
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2008
"With the democratization of information, consumers can either form around a bra ...
- Ad Council Campaigns Against Anti-Gay Language
Marketing Daily, Fern Siegel - Friday, October 10, 2008
To combat anti-gay language among teens, the Advertising Council launched its fir ...
- General Mills Goes Grassroots For Sweepstakes
Marketing Daily, - Wednesday, October 8, 2008
The sponsors plan drives in the Los Angeles, Northern California, Houston a ...
- Consumers Want to Interact With Companies on Social Media
Research Brief, Jack Loechner - Thursday, October 9, 2008
According to the findings of the 2008 Cone Business in Social Med ...
- Cause-Related Marketing Generates Double-Digit Sales Gains
Marketing Daily, Sarah Mahoney - Monday, October 6, 2008
Millennials are the demographic group most motivated to do good deeds wi ...