- Wasting Money On Advertising
Marketing Daily, Gray Hammond - Thursday, April 2, 2009
Many non-marketers hope that advertising can quickly drive sales. This only wor ...
- Product Labels: Missed Marketing Opportunity
Marketing Daily, Sarah Mahoney - Tuesday, March 31, 2009
"Consumers want to know the story -- the narrative behind a sustainab ...
- Carnival Uses Digital Aquariums As Bait For Passersby
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
Carnival Cruise Lines is placing interactive digital "aquariums" into empty store windo ...
- Service Taps Into Gamers' Emotions
Marketing Daily, Aaron Baar - Wednesday, March 25, 2009
GameFly's strategy was born out of consumer research that gamers hated payi ...
- Ex-MindShare Exec To Head OMD Strategy
MediaDailyNews, David Goetzl - Tuesday, March 24, 2009
OMD, the media-buying leviathan that represents McDonald's and Pepsi, has signed ...
- Drug-Free America Effort Goes Mobile
Marketing Daily, Aaron Baar - Monday, March 23, 2009
The pro bono effort uses banner ads from two ongoing interactive efforts--t ...
- Athletes' Endorsements A Hit For Online Advertisers
Marketing Daily, Gavin O'Malley - Wednesday, March 18, 2009
Insight Express finds that when banner ads featuring video and still imag ...
- Stop Thinking For Tween Girls
Engage:Kids 6-11, Denise Restauri - Tuesday, March 17, 2009
We must give up our preconceived ideas of what she wants a ...
- Tri-Messaging Moves Integrated MarComm Forward
Marketing Daily, Erick Mott - Monday, March 16, 2009
Tri-messaging is marketing messages that are written, packaged, orchestrated and unleashed f ...
- Brands Must Learn Intellectual Property Ropes
Marketing Daily, Karl Greenberg - Thursday, March 12, 2009
What brands have to learn, PepsiCo's senior legal counsel told attendees ...
- Lawyers Cite Speed Bumps In Use Of Celebs
Marketing Daily, Karl Greenberg - Wednesday, March 11, 2009
Doner's Sheryll Kollin told attendees at the ANA conference that advertisers mu ...
- ANA Discusses Line Between Falsehood, Puffery
Marketing Daily, Karl Greenberg - Tuesday, March 10, 2009
Cate McGinn, managing counsel of global nutrition at McDonald's, said the O ...
- Social Media: Effective Branding Tool, If Monitored
Marketing Daily, David Goetzl - Monday, March 9, 2009
NEW ORLEANS -- Carat CEO Sarah Fay said marketing efforts that empl ...
- Clickable's Marketing Veep: 'It's All About Goals'
Marketing Daily, Karl Greenberg - Thursday, March 5, 2009
If amorphous exercises in brand-building are less important, goal-based advertising is mor ...
- Clarification: Skittles
Marketing Daily, - Thursday, March 5, 2009
An article in the March 4 issue of Marketing Daily, "Skittles Pul ...
- Ad Agencies Turning To Consulting
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 4, 2009
In an effort to bring in project fees, WPP's Ogilvy & Math ...
- Why Apple May Be Living In Denial, But It's Working
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 4, 2009
Apple announced a refreshed desktop line today and a price cut ...
- Skittles Favorites Facebook Over Twitter
Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2009
Brand Keys President Robert Passikoff said the fiasco on Twitter demonstrates t ...
- Forrester: Good Buzz For Influencer Programs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 3, 2009
A new Forrester Research report says that "sponsored conversations" -- paying blogge ...
- Marketers Praise Skittles' Gutsy Site Move
Marketing Daily, Karlene Lukovitz - Monday, March 2, 2009
Skittles has essentially turned its site into "a massive social media experiment ...
- Enviro Group Launches Online Issue Campaign
Marketing Daily, - Tuesday, February 24, 2009
The campaign's direction was dictated by a desire to reach a young ...
- How Positive Psychology Can Boost Your Business
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
...
- Reward Program Members Are Brand's Best Friends
Marketing Daily, - Monday, February 16, 2009
"Loyalty marketers should consider providing WOM channels to their active members a ...
- Unilever's Di Como On 'TV & Everything Video'
Marketing Daily, Karl Greenberg - Thursday, February 12, 2009
"At the end of the day, regardless of the media, what consume ...
- Why Sony Missed The IPod - The Curse Of Silos
Marketing Daily, David Aaker - Friday, February 6, 2009
Sony's three silos thwarted the efforts by Sony to create a n ...
- Are You Trustworthy?
Marketing Daily, Glenn Geisendorfer, Gabe Goldman - Wednesday, February 4, 2009
The point is that the primary, the most important motivator for a ...
- Let's Put A Lid On Silo Thinking
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 28, 2009
David Aaker, vice chairman of the strategy consulting firm Prophet and t ...
- Getting The Message To Shoppers Where They Shop
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 14, 2009
"The store is the last place where mass marketing exists," says Geor ...
- Kaplan U Graduates To National Campaign Effort
Marketing Daily, Karl Greenberg - Tuesday, January 6, 2009
The campaign will run over the next five months, nationally, with loc ...
- Analysts To Brands: Stick To Your Knitting
Marketing Daily, Karl Greenberg - Friday, January 2, 2009
"If you look back eight years ago, the iPod emerged after t ...