- How Social Media Work For Coke, Newell Rubbermaid
Marketing Daily, Karlene Lukovitz - Thursday, October 2, 2008
"We're getting our messages out there, and moving from a monologue ...
- Study Find Marketers Seek More Creative Risk
Marketing Daily, Karl Greenberg - Monday, September 29, 2008
Megan Slabinski, executive director of The Creative Group, said she was surprise ...
- At Advertising Week: Marketers Find Online Comedy Works
Marketing Daily, Karl Greenberg - Friday, September 26, 2008
Panelists said the risks are worth the reach. And they said th ...
- Media X: The Final Countdown
MediaDailyNews, Jack Feuer - Wednesday, September 24, 2008
Would it kill us to think about what to do when faci ...
- Make New Products Difficult To Copy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 23, 2008
Mature industries like consumer products are rife with conventional wisdom about innovati ...
- Global Brands Adapt To Meet Changing Economic Climate
Marketing Daily, Karl Greenberg - Tuesday, September 23, 2008
Louis Vuitton began selling products online for the first time last ye ...
- At Advertising Week, Learning To Listen
Marketing Daily, Karl Greenberg - Tuesday, September 23, 2008
Marketers' marketing and research has traditionally been limited to the "brand backyar ...
- Media X: Garbage Out
Marketing Daily, Jack Feuer - Thursday, September 18, 2008
The death of Q&A surveys is not entirely good news for ...
- CBS Promotes 7 Shows On EcoHangers, Rooftops Near LAX
Marketing Daily, Wayne Friedman - Thursday, September 18, 2008
Pressing onward into its fall marketing season, CBS will feature a promoti ...
- M3 Sees Interstitials As Advertising's Future
Marketing Daily, Wayne Friedman - Wednesday, September 10, 2008
They give viewers a bit more programming in the midst of b ...
- Search Marketers Fail To Integrate With Offline Channels
Research Brief, Jack Loechner - Wednesday, August 20, 2008
A new report from iProspect, conducted by JupiterResearch, says that 45% ...
- Savvy Sales Says Target Teachers
Research Brief, Jack Loechner - Monday, August 18, 2008
According to a new MDR report detailing the attitudes and buying habi ...
- Dorian Sweet Takes VP/ECD Role At GSI Interactive
Online Media Daily, - Wednesday, August 13, 2008
Gsi interactive, the digital marketing and design division of GSI Commerce, h ...
- Brands Must Be Creative In Olympic Games Venue
Marketing Daily, Laurie Sullivan - Friday, August 1, 2008
[Strategy] Panasonic quietly introduced a viral marketing campaign in Japan several mont ...
- Yahoo Defends Google Deal To Stockholders
Online Media Daily, Mark Walsh - Thursday, June 26, 2008
Yahoo on Wednesday afternoon sent out a letter to stockholders defending t ...
- MedeFile Leverages Disasters To Show Need To Keep Records
Marketing Daily, Aaron Baar - Monday, June 23, 2008
[Strategy] The television commercial uses the backdrop of the recent Midwest floodin ...
- Leaders Feud Over Strategy At Live Nation
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 12, 2008
CEO Michael Rapino is seeking to slow the pace of deal maki ...
- Study: Image-Oriented Emails Not Getting Delivered
Marketing Daily, Tanya Gazdik - Monday, June 9, 2008
[Strategy] It's back to the drawing board for marketers, whose image-oriented ema ...
- Jaguar Plants Stake In Mobile Advertising With Yahoo Mobile
Marketing Daily, Laurie Sullivan - Thursday, June 5, 2008
[Strategy] Timing mobile advertising campaigns to coincide with product releases or maj ...
- Warren Buffett Has A Brand Strategy
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
In the eyes of many, Warren Buffet looks like a brand invest ...
- Integration Is 'Moot' Without The Core Of Conversation
Marketing Daily, Karl Greenberg - Friday, May 30, 2008
[Strategy] If "Top of page" should replace "Top of mind" as ...
- Does Anyone Care About 'Another Satisfied Customer'?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
Customer testimonials are a tried-and-true method for promoting your company. Surely potenti ...
- CMOs Keep Watchful Eye On The Budget Line
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2008
[Strategy] Respondents acknowledged the importance of social media when asked which marketi ...
- Targeting Gays, Lesbians Is A Win-Win, New Survey Shows
Marketing Daily, Aaron Baar - Thursday, May 15, 2008
[Strategy] While there was benefit within the community for targeting this minori ...
- ABC Trumpets Advertising Value Index During Upfront
Marketing Daily, Wayne Friedman - Wednesday, May 14, 2008
[Strategy] As ABC unveiled a slimmer slate of fall shows during i ...
- How Much Are Ethics Worth To A Marketer?
Around the Net In Brand Marketing, Thom Forbes - Monday, May 12, 2008
Companies spend billions of dollars doing good works--everything from boosting diversity ...
- McDonald's, Ford, Others Sign On To TBA's Online Programming
Marketing Daily, Gavin O'Malley - Thursday, May 8, 2008
[Strategy] "Our role [for Ford]was to inform and educate young adults ...
- Think Your Marketing Is What's Driving Online Buzz? Think Again
Marketing Daily, Karlene Lukovitz - Friday, May 2, 2008
[Strategy] Increasingly, consumer-generated media are being recognized as having the power ...
- As New Media Grow As Marketing Tools, So Do Metrics
Marketing Daily, Kelly Shermach - Wednesday, April 30, 2008
[Strategy] "The ability to track the popularity of videos in comparison wi ...
- GoldSpot: Interactive Ads Work Best On Mobile TV
Marketing Daily, David Goetzl - Thursday, April 24, 2008
[Strategy] Even with content expanding rapidly on mobile devices, many questions rema ...