- U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
Advanced TV Insider, Karlene Lukovitz - Thursday, August 17, 2023
And that's just for the nine big platforms tracked by Vivvix, n ...
- YouTube's Music Discovery Feature Takes On The TikTok Feed
Digital News Daily, Colin Kirkland - Wednesday, August 16, 2023
YouTube Music's new discovery feature will provide users with the ability ...
- Disney, WBD, Paramount Maintain Top Spots For Original TV, Movie Content Demand
Television News Daily, Wayne Friedman - Wednesday, August 16, 2023
In consumer demand for programming on all networks/platforms, the bulk of conte ...
- Consumers Souring On Higher-Priced Streaming As Production Cuts Close In?
TV Watch, Wayne Friedman - Thursday, August 17, 2023
Streaming subscribers' fee prices have risen for the likes of Netflix a ...
- Streamed Programming Grows 'Stickier' Among TV Viewers
Research Intelligencer, Robert Williams - Thursday, August 17, 2023
Netflix and Disney+ in the first half of the year were t ...
- Netflix's Expansive Move Into Gaming: Is It The Right One? Go Click
TV Watch, Wayne Friedman - Wednesday, August 16, 2023
Netflix is expanding its gaming activity to a number of platforms, whi ...
- Netflix Now Testing Games On CTVs, Computers
Digital News Daily, Karlene Lukovitz - Tuesday, August 15, 2023
Up to now, the exclusive-to-subscribers games have been mobile-only. ...
- Peacock Live Sports Content To Stream In Public Venues
Digital News Daily, Karlene Lukovitz - Tuesday, August 15, 2023
Exclusive NFL, Premiere League and other content will be viewable in ba ...
- For 1st Time, Linear TV Makes Up Less Than Half Of Viewing Time
Research Intelligencer, Robert Williams - Tuesday, August 15, 2023
The most-watched program in July was "Suits," a cable TV show starri ...
- Use Of Non-TV Features Growing On Smart TV Sets
Television News Daily, Wayne Friedman - Tuesday, August 15, 2023
Non-traditional TV usage of smart TV continues to evolve, with consumers usi ...
- Women's FIFA Ads Outpull Men's Tournament's On Impact Ratings
Digital News Daily, Karlene Lukovitz - Monday, August 14, 2023
More ads featured in the women's tournament have pulled high rankings f ...
- Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving Issues
Television News Daily, Wayne Friedman - Friday, August 11, 2023
Premium video streaming services' paid ad/promo efforts are increasing more slowly ...
- Half Of U.S. Linear Households Saw Just 8% Of TV Ads In 1H
Advanced TV Insider, Karlene Lukovitz - Friday, August 11, 2023
While the half that are the biggest linear TV viewers saw 9 ...
- Reruns' Share Of Ad Spend Leaps Due To Strikes
Digital News Daily, Karlene Lukovitz - Friday, August 11, 2023
Reruns' share of spend hit 21% in June -- up 10 percenta ...
- Disney To Start Crackdown On Password-Sharing In 2024
Digital News Daily, Karlene Lukovitz - Friday, August 11, 2023
The company will make some moves to curb account sharing starting so ...
- Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%
Television News Daily, Wayne Friedman - Thursday, August 10, 2023
"What we are witnessing is both forms of TV content access ...
- TV, Streaming Content Isn't Just King: It's A King With Long Arms
TV Watch, Wayne Friedman - Friday, August 11, 2023
Content is not only king -- a ruler is pulling more strin ...
- Patreon Podcasters Can Now Upload Exclusive Content To Spotify
Digital News Daily, Colin Kirkland - Wednesday, August 9, 2023
Spotify and Patreon have expanded their partnership for a new podcast integratio ...
- Household Share Dominance Of Netflix, Amazon, Hulu Is Declining: Survey
Digital News Daily, Karlene Lukovitz - Thursday, August 10, 2023
The 'Big Three' now account for 43% of streaming services in U. ...
- Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
Media Insider, Dave Morgan - Thursday, August 10, 2023
As bad as ad frequency management is on linear TV, it's muc ...
- Disney+, Hulu See 'Lower Advertising,' Rising Subscription Prices
Television News Daily, Wayne Friedman - Wednesday, August 9, 2023
Disney says its Disney+ ad-supported streaming option is now at 3.3 milli ...
- 20% Of Streaming Video Subs Globally Are Through Telco Bundles
Digital News Daily, Karlene Lukovitz - Wednesday, August 9, 2023
'Super bundles' have exploded, and subs offering streaming services have had t ...
- Disney Upfront Completed, 'In Line' With Year-Ago Volume
Television News Daily, Wayne Friedman - Wednesday, August 9, 2023
Disney Advertising has closed its upfront deals for the new TV seas ...
- Forget Streaming 'Churn' - Worry About Subscriber Burn
TV Watch, Wayne Friedman - Wednesday, August 9, 2023
Some established streamers are seeing quarterly or monthly declines. AMC recently sa ...
- 'Billions' Earns Its Durability With Seventh And Final Season
TVBlog, Adam Buckman - Wednesday, August 9, 2023
Fans of "Billions" will love what Episode One of the final seas ...
- Paramount Narrows D2C Losses, Revenue Up 21%, Linear TV Ads Down 10%
Television News Daily, Wayne Friedman - Monday, August 7, 2023
Paramount narrowed its Q2 D2C losses by 5%, while overall revenue gr ...
- Spoiler Alert: This Column Might Offer A Big Reveal
TV Watch, Wayne Friedman - Tuesday, August 8, 2023
Would you want to know how this upcoming story concludes now ...
- Planned Netflix Cancellations Up Slightly In U.S. In Q2
Digital News Daily, Karlene Lukovitz - Monday, August 7, 2023
Overall, streamers saw an increase in cancels driven by viewers' perception th ...
- Canadians In The FAST Lane
Advanced TV Insider, Karlene Lukovitz - Friday, August 4, 2023
Some 80% of Canadian internet users have CTVs, and nearly 40% repo ...
- Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Amazon reported Thursday that Q2 revenue rose 11% to $134.4 billion wi ...