- Warner Bros. Discovery Narrows Streaming Loss Despite Sub Loss, Ups Overall Savings Target To $5B
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
The streaming unit achieved profitable EBITDA for the first half, despite ...
- Rivals Partner: FreeWheel Integrates Access To Magnite Inventory
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
To meet demand for interoperability, FreeWheel ad-server users will be able ...
- GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
GroupM's marketplace will use the IRIS_ID content identifier to securely share video-lev ...
- Apple TV+ Makes Gains In 'Demand Share,' Netflix Still Dominates
Television News Daily, Wayne Friedman - Wednesday, August 2, 2023
Apple TV+ is now at 8.3% demand share in Q2 in t ...
- New YouTube Shorts Features Resemble TikTok's
Digital News Daily, Colin Kirkland - Tuesday, August 1, 2023
The new features include a vertical live video feed, allowing users ...
- Churn Update: 70% Use Streaming Apps For Just Three Months
Digital News Daily, Karlene Lukovitz - Wednesday, August 2, 2023
Time spent with an app per month is directly correlated with h ...
- TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds
Television News Daily, Wayne Friedman - Tuesday, August 1, 2023
About 16% to 17% of viewers said they "can't tolerate ads, ...
- Looking Back As Disney Mulls TV Network Selloff: Fox's $71B 2019 Deal
TV Watch, Wayne Friedman - Wednesday, August 2, 2023
A new report says Disney is hiring back two of Iger's mo ...
- U.S. Ad-Supported Subscriptions Surpass 100M
Digital News Daily, Karlene Lukovitz - Tuesday, August 1, 2023
Hulu, Peacock and Paramount+ have by far the largest shares, but t ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- TelevisaUnivision Posts 'High Single-Digit' Volume Gains In Upfront Deals
Television News Daily, Wayne Friedman - Monday, July 31, 2023
TelevisaUnivision outdid competitors in terms of overall industry trends "for both pri ...
- Netflix Brings CPMs Down To Earth, Loosens Microsoft Exclusive, To Accelerate Ad Growth
Digital News Daily, Karlene Lukovitz - Monday, July 31, 2023
Stuck with a revenue guarantee not supported by Netflix's slow ad sal ...
- Legacy Pay TV Cord-Cutting Hits A New Low: 9% Q2 Declines
Television News Daily, Wayne Friedman - Friday, July 28, 2023
Traditional pay TV video cord-cutting has hit a new low of ...
- Netflix Hunkers Down To Push Ad Business Straight Up
TV Watch, Wayne Friedman - Monday, July 31, 2023
Netflix is now unhappy with Microsoft because it has not sold enou ...
- U.S. Streaming Revenues To See 7% Yearly Growth To $75.5B In 2027
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
As TV and movie production costs and profitability challenges continue to increas ...
- NBCU Sees Nearly 5% Lower Q2 Ad Revenue, Peacock Revenue And Losses Up
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Peacock grew subscription and ad revenue by 85% in Q2 to $8 ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Fox made gains with NFL, Major League Baseball, college football and t ...
- Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key Categories
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Paramount has completed its upfront with slight "low to mid-single-percentage" volume gain ...
- Netflix Spanish Relationship Show Using AI Described As 'Cruel'
TVBlog, Adam Buckman - Friday, July 28, 2023
A relationship show from Spain puts couples' love and trust to t ...
- Streaming, Video Gaming Remain Strong In June, Kids TV Screen Time Rises
Television News Daily, Wayne Friedman - Wednesday, July 26, 2023
Total TV screen time for kids 2-17 grew about 20% in Ju ...
- We Want our Advanced TV: Testing the Signal-to-Noise Ratio
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
How do you bring legacy brands who have been wedded to line ...
- Netflix Reveals The Secrets To Becoming A Cult Leader
TVBlog, Adam Buckman - Thursday, July 27, 2023
The only problem with positioning a docuseries about cults as a how- ...
- Is Streaming Sustainable For The Long Term? Look Back 30 Years For A Clue
TV Watch, Wayne Friedman - Wednesday, July 26, 2023
We now have what consumers have long wanted - individual media companie ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- Video Format Preferences Vary Significantly By Age
Video Insider, Karlene Lukovitz - Monday, July 24, 2023
Even younger versus older Millennials show markedly different preference patterns. ...
- Netflix's Better Ad-Tier Revenue Plan? First Off: Hello, Transparency
TV Watch, Wayne Friedman - Monday, July 24, 2023
Netflix says brands are now able to target media buys across i ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- Google Users Ask Court To Revive Privacy Claims Over Streaming Video
Digital News Daily, Wendy Davis - Thursday, July 20, 2023
Streaming video renters are asking a federal appeals court to reinstate clai ...
- Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Consumers have reached a saturation point in the number of video servic ...
- NBC Finishes Upfront 'Roughly In Line' With Last Year
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Amid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finish ...