- New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?
TV Watch, Wayne Friedman - Tuesday, June 3, 2025
Netflix, not surprisingly, was a strong factor. It had 10 of t ...
- Young Adult Viewers: More Streaming Apps, Higher Churn
Television News Daily, Wayne Friedman - Monday, June 2, 2025
Streaming viewers ages 18-34 are 58% more likely to "churn" (drop servic ...
- Streaming Transparency: Prime Boosts Access, Issues Remain
TV Watch, Wayne Friedman - Monday, June 2, 2025
Amazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- Stick It! Lacrosse Docuseries Does Not Fail To Fascinate
TVBlog, Adam Buckman - Monday, June 2, 2025
The great sport of lacrosse is having a media moment right n ...
- Unique Streaming Titles Rising, Up 5% In Q2
Advanced TV Insider, Wayne Friedman - Thursday, May 29, 2025
Top premium streaming platform Netflix added a massive 18.2% more new individu ...
- Netflix TV Experience Debuts, Enhances User Options
MAD, Fern Siegel - Wednesday, May 28, 2025
The Toaster spot explains the new look and build, updated AI a ...
- Netflix's Latest 'Tudum' Fan Event: Think More GOAT - Or Leo The Lion
TV Watch, Wayne Friedman - Thursday, May 29, 2025
Since 2021, one of Netflix's main marketing pushes is with its 'Tudu ...
- New Show 'Adults' Rubs The Wrong Way
TVBlog, Adam Buckman - Thursday, May 29, 2025
Now streaming on Hulu, "Adults" seeks to be an adult "Friends." ...
- NFL: Giving Consumers All They Need From Just Streaming - But Not Much Cost Saving
TV Watch, Wayne Friedman - Friday, May 23, 2025
The total streaming cost from seven major platforms, Guggenheim Securities says, wou ...
- NBCU To Bid On Sunday Baseball Package: Report
Television News Daily, Wayne Friedman - Thursday, May 22, 2025
NBCU would be taking over the package owned by ESPN. The netwo ...
- ESPN Hitting The Road With 'SportsCenter,' Streaming In The Front Seat
TV Watch, Wayne Friedman - Thursday, May 22, 2025
The ESPN tour will go to a different state each day f ...
- Rarity In Scripted Streaming: 'Residence' Actually Entertains
TVBlog, Adam Buckman - Thursday, May 22, 2025
"The Residence" on Netflix is one of streaming's biggest hits because ...
- Streaming Bundling A Top Consumer Priority - But Is ESPN Streamer Too Pricey?
Advanced TV Insider, Wayne Friedman - Wednesday, May 21, 2025
Nearly 70% of respondents in a new consumer study said they we ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- TV Search Quiz: On What Streamer Can I Watch 'The Bear' And 'NCIS' Episodes?
TV Watch, Wayne Friedman - Wednesday, May 21, 2025
Nearly 60% of consumers struggle to find their sports content, according ...
- Netflix's Ad Business Gains Traction, J.P. Morgan Says Ad Revenue Could Double In 2025
Research Intelligencer, Robert Williams - Tuesday, May 20, 2025
The bank expects ad revenue excluding subscriptions to reach $3 billion ...
- Streaming TV's 44.3% April Share Nearly Tops Total Broadcast/Cable
Television News Daily, Wayne Friedman - Tuesday, May 20, 2025
Streaming TV grew 15% vs. the same month a year ago. Broadca ...
- NFL Goes Free For Regular-Season Streaming: For One Game, Anyway
TV Watch, Wayne Friedman - Friday, May 16, 2025
YouTube will get exclusive rights to stream the Friday night week ...
- HBO Max Rebranding Was Upfront Week's Best Story
TVBlog, Adam Buckman - Friday, May 16, 2025
It is as if streaming management at Warner Bros. Discovery suddenly slapp ...
- Court Won't Revisit Paramount Privacy Victory
MediaDailyNews, Wendy Davis - Wednesday, May 14, 2025
A federal appellate court won't reconsider its recent decision in favor ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' Rising
Television News Daily, Wayne Friedman - Friday, May 16, 2025
New Street Research modeled Netflix's fill rate at around 45% for 20 ...
- Streamer ESPN: Does Disney Know Its Future Subscribers?
TV Watch, Wayne Friedman - Thursday, May 15, 2025
ESPN is betting the house, so to speak, that its hefty pri ...
- Netflix Upfront Message: We Program For Everybody, Everywhere
TVBlog, Adam Buckman - Thursday, May 15, 2025
Netflix's new content announcements Wednesday hammered home the streamer's mission to ca ...
- Streaming Upfront Media Dollar Share Climbs To 32%
Advanced TV Insider, Wayne Friedman - Wednesday, May 14, 2025
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- 'Billboard' Partners With Sensical On Music Content For Families
Publishers Daily, Ray Schultz - Tuesday, May 13, 2025
The project will offer ad-supported streaming content, 'Billboard' says. ...
- Netflix Upfront: Ad Suite Reaches Critical Mass, 170M Viewers
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
"People are watching our ad plans almost as much as they a ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide Measures
Television News Daily, Wayne Friedman - Tuesday, May 13, 2025
The ESPN streaming platform will initially be priced at $29.99 a mon ...
- Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 12, 2025
The joint venture will use large language models and generative AI ...