- Coke Integrates Live-Stream, Social For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 26, 2012
The big news is that the bears will be reacting to t ...
- Super Bowl Parties To Break Record
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2012
Whether the New England Patriots or the New York Giants come aw ...
- Untethered Market, Social Media Help Drive Super Bowl Pricing
TVBlog, David Goetzl - Friday, January 27, 2012
If Apple's "1984" spot is credited with demonstrating just how much Sup ...
- Super Bowl Ads "Leak" Online, Bark Side Racks up Views
VidBlog, Daisy Whitney - Friday, January 27, 2012
Who needs the Super Bowl? For the ads, that is. They're a ...
- Kia Stuff Of Dreams
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Jim Henry pulls no punches in his critique of "the silly seas ...
- Suzuki Goes Regional For Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
This year, the automaker is doubling down, putting a much more elabora ...
- Study Finds That Car Ads Blitz Beer, Best Buy Spots
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Brand Keys' 10th annual Super Bowl Engagement Survey finds that only ha ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- Super Bowl Gets Social Media Command Center
The Social Graf, Erik Sass - Wednesday, January 25, 2012
Big sporting events are natural generators of social media energy, but they' ...
- Lexus Super Bowl Ad: Big Changes
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- Chevy Super Bowl: Social And Global
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Chevrolet's humorous ad featuring a yellow Camaro is part of a ra ...
- What Would W.C. Fields Think About Super Bowl Marketing?
Marketing: Sports, Barry Janoff - Tuesday, January 24, 2012
Legendary comedian W.C. Fields used to say, "Anyone who hates children a ...
- To Win Super Bowl 2012, Advertisers Have to Think Beyond The Game
Video Insider, Seraj Bharwani - Tuesday, January 24, 2012
It's crunch time for Super Bowl 2012 advertisers. Over the next f ...
- Why Animals Rock The Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Budweiser's magnificently predictable Clydesdales. A righteous pug kicking down doors for Dorito ...
- Super Bowl Videocast Scores Major Ad Dollars
MediaDailyNews, Wayne Friedman - Friday, January 20, 2012
The NFL is asking for sky-high advertising dollars for the streaming video-ca ...
- Chevy's Super Bowl Game Time App Aims To Dominate The Big Game
Mobile Marketing Daily, Steve Smith - Monday, January 23, 2012
Released this weekend for iOS and Android, the Chevy Game Time a ...
- CBS Getting Jump On Next Year's Super Bowl Ad Sales
Around the Net In Media, Phyllis Fine - Friday, January 20, 2012
Talk about planning ahead. CBS has "concluded business already for next year ...
- Super Bowl Media Buying 'Makes You Be Sharp"
TV Watch, Wayne Friedman - Friday, January 20, 2012
More new advertisers will offer commercials in the upcoming Super Bowl th ...
- Super Bowl Newbies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
David Beckham will wear underwear for H&M in the Super Bowl. Fo ...
- Hyundai's New Approach For Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
The automaker has been in the Super Bowl for the past fi ...
- TaxACT Makes Super Bowl Debut
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2012
The big buy is part of a multi-dimensional marketing campaign that includ ...
- Long Island Boy Gets The Camaro
Raw, Karl Greenberg - Thursday, January 19, 2012
Zach Borst, Long Island filmmaker kills with his ad featuring the Chevrol ...
- Automakers Buying Big On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
Auto-related companies are geared up for Super Bowl XLVI, collectively buying abo ...
- Kia Super Bowl Ad Has Supermodel
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
The automaker has enlisted supermodel Adriana Lima, rockers Mtley Cre and mix ...
- Lexus To Advertise In Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- Maybe They Should Rename It The 'Billionaire Bowl'
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
WPP's Kantar Media unit released one of its usual historical reviews ...
- Audi Touts Quattro In New Campaign
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
Audi is launching its first big campaign in years for its quatt ...
- Skechers In Doghouse For Super Bowl Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 11, 2012
While the Big Game is still a few weeks away, it loo ...
- Super Bowl Vs. Online? The Answer Is Frequency
Online Spin, Cory Treffiletti - Thursday, January 12, 2012
This is the time of year when marketing pundits launch into t ...
- Doritos Goes Viral For 'Crash' Campaign
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Doritos is on the home stretch of its yearly campaign, which ...