- Visa NFL Campaign Will Culminate At Super Bowl XLVI
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 15, 2011
The 2011 NFL season is just one week old, but league partn ...
- UPS Touts Service With Paper Dinosaurs, Montana
Marketing Daily, Karl Greenberg - Wednesday, September 14, 2011
The new program, called UPS MyChoice, is meant to literally mark t ...
- Takeda Launches Campaign To Talk About Gout
Marketing Daily, - Wednesday, September 7, 2011
Takeda Pharmaceuticals is going to Nascar racetracks to talk about gout, t ...
- Dollar General Enlists Earnhard, Jr.
Marketing Daily, - Thursday, August 25, 2011
Retail chain Dollar General is launching a raft of promotions around i ...
- Activision, GameStop Promo Prototype 2
Marketing Daily, - Wednesday, August 10, 2011
Activision Publishing and GameStop are teaming up on a promotion for Radic ...
- QR-Coded Taco Bell Boxes Tie Into MTV Awards
Marketing Daily, - Tuesday, July 26, 2011
Taco Bell is launching several promotions tying in with the MTV Vid ...
- American Airlines Sweeps Touts Five-Star Service
Marketing Daily, Tanya Gazdik - Monday, July 25, 2011
The personal one-on-one airport assistance program, which pampers ticket holders from curbsi ...
- Infiniti Challenges Lexus, Lets Fans Decide On Media
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
The "Challenger" campaign is continuing with a more aggressive creative and ...
- Amana Intros An Idea: 'Life. Simplified.'
Marketing Daily, Aaron Baar - Friday, July 15, 2011
The heart of the campaign is an online shopping tool that hel ...
- Bertolli Campaign Features Celebrity Chef App
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
Bertolli's primary goal in the U.S. is to take its efforts ...
- Menchie's Frozen Yogurt Makes Toys Offer Permanent
Marketing Daily, Karlene Lukovitz - Tuesday, July 12, 2011
Menchie's is not in the business of selling frozen yogurt, but t ...
- A First: Pepsi Using Foursquare on Global Basis
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
That ad, which takes a direct jab at Coke by overtly hijacki ...
- Esurance Serves Up Tennis Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2011
"We have found that many of our 25-49 married, tech savvy demograph ...
- AT&T Targets African Americans In 'Rethink'
Marketing Daily, Aaron Baar - Wednesday, July 6, 2011
In a television and online campaign, the company tells the stories ...
- Virgin America, Google Hand Out Chromebooks
Marketing Daily, Aaron Baar - Thursday, June 30, 2011
Between July 1 and Sept. 30, Virgin America passengers flying between S ...
- SunTrust Sweepstakes Requires Ad Watching
Marketing Daily, - Monday, June 27, 2011
SunTrust Bank's "Voice Your Choice" sweepstakes ask entrants to watch the company ...
- JetBlue, PBS Kids Launch 'Soar With Reading'
Marketing Daily, Tanya Gazdik - Friday, June 24, 2011
School may be out for summer, but JetBlue and PBS Kids a ...
- Bacardi Campaign Using Live Nation Platforms
Marketing Daily, Karlene Lukovitz - Friday, June 24, 2011
In an extension of its "Bacardi Together" campaign, Bacardi rum has launch ...
- Modelo Especial Launches Soccer Kick
Marketing Daily, - Thursday, June 23, 2011
Modelo Especial beer is getting into soccer via a partnership with Spor ...
- Southern Comfort Lime Launches Social Hub
Marketing Daily, Karlene Lukovitz - Wednesday, June 22, 2011
The concept: Helping SoCo fans to plan and interact throughout their nigh ...
- Clearasil Campaign Taps Facebook, Lollapalooza
Marketing Daily, Tanya Gazdik - Wednesday, June 22, 2011
"Rock Your Skin" marks a new brand approach, says Kevin Harshaw, marketi ...
- Perrier Throws User-Driven YouTube Party
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2011
The interactive online experience is an extension of the brand's television campaig ...
- Ford Promotion With BET Uses Twitter
Marketing Daily, Karl Greenberg - Thursday, June 9, 2011
Said Shawn Lollie, Ford manager of multicultural marketing: "A large number ...
- Carnival Cruise Invites Music Fans To 'Rock The Deck'
Marketing Daily, - Monday, June 6, 2011
Carnival Cruise Lines will award five grand prize winners VIP trips ...
- Dramamine Required For 7-Eleven Promo
Marketing Daily, - Thursday, June 2, 2011
7-Eleven is sending someone into space as part of the largest promoti ...
- Idaho Farmers' Cheese Campaign Targets Floridians
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
The "Beyond the Cracker" campaign is anchored in a site of t ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Subway's CMO Talks About 'Commit to Fit' Sweepstakes
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
Subway spokesperson Jared Fogle ran in last year's ING New York Ci ...
- Honda Puts Both Engines, Marketing Into IndyCar
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
Honda, which became sole provider of the Indy V-8 engines that pow ...
- Corona Offers Escape To Mexico With 'Beach Getaway'
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2011
More than 10,000 bottles and 1,000 12-pack cans will include the n ...