The Madison and Vine effort with Steven Spielberg's new Paramount sci-fi horror feature "Super 8," which hits theaters next week, includes a promotion whose grand prize is an honest-to-goodness trip into near-orbit for the winner, via private aerospace firm Space Adventures, Ltd.
The film, which takes place in 1979, follows a group of friends in a small Ohio town who see a terrible train crash while making a Super 8mm film. They wonder if it was really an accident. Then weird things start happening, and the requisite good-guy local lawman tries to uncover the truth, which turns out to be E.T., though not of the cuddly, anthropomorphic, telephone-using variety.
The effort makes Foursquare the entry portal to an awards cache of 21,000 prizes including movie tickets, 10-zero gravity trips, and Dramamine-required grand prize. To enter the sweepstakes, people check in on Foursquare using their smartphone while at a 7-Eleven store. Prizes are awarded based on the number of check-ins and are selected every time check-ins hit certain thresholds tied to the number 8.