- Toyota Has 'Camry Effect' On Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The automaker is adding a sweepstakes element activated by a smartphone a ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- TaxACT Makes Super Bowl Debut
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2012
The big buy is part of a multi-dimensional marketing campaign that includ ...
- HomeAway Suggests 'Let's Stay Together'
Marketing Daily, Tanya Gazdik - Thursday, January 12, 2012
The TV spot features the Al Green 1972 classic hit by t ...
- Nissan Wins Heisman With New Deal
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Besides getting Nissan involved with the trust's charitable efforts, the partnership le ...
- Dunkin' Donuts Hops On 'Today' Show Anniversary
Marketing Daily, Karlene Lukovitz - Tuesday, January 10, 2012
Dunkin' Donuts has multiple tie-ins with this week's on-air celebration of t ...
- GameStop Launches Fitness-themed Sweepstakes
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
In an effort to appeal to the self-improving side of gamers, GameSt ...
- Jeep Gets People Digging Again
Marketing Daily, Karl Greenberg - Tuesday, December 20, 2011
The Jeep brand is offering a trip to "2012 Winter X Gam ...
- Magenta Meets New Directions For T-Mobile
Marketing Daily, Aaron Baar - Thursday, December 8, 2011
The country's fourth-largest wireless provider is taking its signature color and sty ...
- Hertz, Live Nation Form Alliance
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
The alliance includes Hertz being Live Nation's exclusive car rental partner ...
- Grand Marnier Facebook Program To Aid 3 Charities
Marketing Daily, Karlene Lukovitz - Friday, December 2, 2011
Participants decide which charity gets $10K donation, and get sweeps entry f ...
- Eight O'Clock Launches Facebook Holiday Giveaway
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
Prizes to be awarded randomly to brand's Facebook fans on daily bas ...
- NHL/Paramount Partnership Is Mission: Possible
Marketing Daily, Karl Greenberg - Tuesday, November 29, 2011
The National Hockey League (NHL) and Paramount Pictures have entered into ...
- Mountain Dew Facebook Sweepstakes Geared to Gamers
Marketing Daily, Karlene Lukovitz - Wednesday, November 9, 2011
A new Facebook-based sweepstakes from Mountain Dew is offering gamers a gra ...
- JetBlue, Random House Give $10,000 In Books
Marketing Daily, Tanya Gazdik - Wednesday, November 9, 2011
JetBlue and Random House Children's Books are giving the Dundee Township Publ ...
- Visa's Super Bowl Sweepstakes Ad Hits The Air
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
NFL partner Visa in September unveiled "You and 10 Super Bowl Sweepstakes ...
- Publix Drops The Ball In Online Sweeps
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 7, 2011
Lakeland, Fla.-based Publix Super Markets will send participants in an online sweepstak ...
- Jeep Attacks! Touts 'Call Of Duty' Wrangler
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
In its second year of a product-integration partnership with Activision's "Call ...
- Flipflop Wines Uncorks Sweeps With Charity Twist
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2011
The promotion, "Flipflop Wines Give the Gift of Giving," will send t ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
SunTrust launches the "Classic Moments of Control" contest on its Facebook p ...
- Craftsman Launches Vegas Sweeps
Marketing Daily, - Wednesday, October 5, 2011
Tool company Craftsman has launched a sweepstakes, "The Ultimate Truck Buildout" hous ...
- Xerox: 'We're More Than A Copier Company'
Marketing Daily, Aaron Baar - Wednesday, September 21, 2011
In the second year of its efforts to convince the world th ...
- Miller Lite, Goodyear, Dollar General Back 'The Chase'
Marketing Daily, Tanya Gazdik - Friday, September 16, 2011
Miller Lite will give a "man cave" to two winners every ti ...
- Visa NFL Campaign Will Culminate At Super Bowl XLVI
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 15, 2011
The 2011 NFL season is just one week old, but league partn ...
- UPS Touts Service With Paper Dinosaurs, Montana
Marketing Daily, Karl Greenberg - Wednesday, September 14, 2011
The new program, called UPS MyChoice, is meant to literally mark t ...
- Takeda Launches Campaign To Talk About Gout
Marketing Daily, - Wednesday, September 7, 2011
Takeda Pharmaceuticals is going to Nascar racetracks to talk about gout, t ...
- Dollar General Enlists Earnhard, Jr.
Marketing Daily, - Thursday, August 25, 2011
Retail chain Dollar General is launching a raft of promotions around i ...
- Activision, GameStop Promo Prototype 2
Marketing Daily, - Wednesday, August 10, 2011
Activision Publishing and GameStop are teaming up on a promotion for Radic ...
- QR-Coded Taco Bell Boxes Tie Into MTV Awards
Marketing Daily, - Tuesday, July 26, 2011
Taco Bell is launching several promotions tying in with the MTV Vid ...
- American Airlines Sweeps Touts Five-Star Service
Marketing Daily, Tanya Gazdik - Monday, July 25, 2011
The personal one-on-one airport assistance program, which pampers ticket holders from curbsi ...