• by Tanya Gazdik , November 1, 2011

Flipflop Wines launches a sweepstakes Nov. 1 with a charitable element.

The promotion, “Flipflop Wines Give the Gift of Giving,” will send the winner on a trip for four to an international destination with Soles3Souls, a charity that gives shoes to those in need.

Consumers can enter the contest online at the Livermore, Calif.- based winemaker’s Facebook page. The company is also promoting the contest on its website and on Twitter. Soles4Souls also is featuring the contest on its Facebook page.

Flipflop Wines partnered with the Old Hickory, Tenn.-based charity earlier this year and has donated over $100,000 from wine sales proceeds to the charity and is helping collect and distribute thousands of pairs of shoes to those in need. For every bottle of Flipflop wine purchased, Soles4Souls will distribute a pair of shoes to someone in need up to 100,000 pairs this year.

The sweeps will give the winner a chance to experience “the real joy of making a difference in the lives of others,” said David Georges, Flipflop Wines Vintner, in a release.

More than 300 million children in the world remain barefoot, a situation that spreads parasitic diseases and other health issues. Since 2005, Soles4Souls has given over 16 million pairs of new and gently worn shoes to people in over 125 countries.

The sweepstakes provides an opportunity to experience a foreign culture and touch lives offering hope to people in need in a new and exciting way, said Wayne Elsey, founder and CEO of Soles4Souls.  “(The winner) will be part of a team helping to change the world, one pair at a time,” Elsey said.

Flipflop Wines, distributed by Underdog Wine & Spirits, includes seven varietals, including Cabernet Sauvignon, Chardonnay, Merlot, Moscato, Pinot Grigio, Pinot Noir and Riesling.