- Nestle Pure Life Promo Aims To Engage Latina Moms
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
Nestle Pure Life has launched a new online promotion designed to enga ...
- Moe's Southwest Grill Offers Nationwide Check-In Rewards
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
Moe's Southwest Grill has launched a club that will reward customers f ...
- 2013 Ford Fusion Will Pace At Homestead
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
Ford's new Fusion (Titanium version) will be the official pace car f ...
- Lindt Unveils New Federer TV Ad
Marketing Daily, Karlene Lukovitz - Thursday, August 23, 2012
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lind ...
- Calvin Klein Shifts To Digital For Bra Launch
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2012
The black-and-white video, shot by Steven Klein, is expected to get 5 ...
- Holland America Launches Facebook Sweeps
Marketing Daily, Tanya Gazdik - Monday, August 13, 2012
Holland America cruise line is launching a Facebook sweepstakes that will awa ...
- LG Takes On Overwhelming Laundry
Marketing Daily, Aaron Baar - Friday, August 3, 2012
"We wanted to make sure we continued to engage with consumers fr ...
- Google's Wildfire Quantifies Impact Of Facebook Fans
Online Media Daily, Laurie Sullivan - Monday, August 6, 2012
For every 10 brand advocates who join a social campaign on Faceboo ...
- Mike's Launches 'Bear In A Bikini' Labor Day Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Mike's Hard Lemonade Co. has launched a quirky Labor Day-trip sweepstakes featuri ...
- Target, Walmart Get Digital For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Discounters are upping their digital game this school year, with both Walma ...
- Honda's Hollywood Ending For Summer Campaign
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
Honda is back to summer antics with another humorous inventory clearance campai ...
- Cause Marketing Helps Drive '13 Ford Escape
Marketing Daily, Karl Greenberg - Sunday, July 15, 2012
The Dearborn, Mich.-based automaker says people can host special parties at whi ...
- Amid Strong Projections, Macy's Kicks Off BTS
Marketing Daily, Sarah Mahoney - Thursday, July 12, 2012
It's time for retailers to start wooing underage fashionistas with back-to-school fashi ...
- Valpak Teams With 'Ice Age' For Vacation Sweeps
Marketing Daily, Tanya Gazdik - Thursday, July 12, 2012
Consumers can instantly win movie tickets for "Ice Age" via a promoti ...
- Linkin Park On Honda Civic Tour
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
Linkin Park and Incubus are on the road for this year's Hon ...
- Dole's Digital Marketing Manager
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 5, 2012
This year Dole did its fourth iteration of "The Dole California Co ...
- Snapple Sweeps Extends 'Got Talent' Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, June 27, 2012
Snapple, the official beverage sponsor of NBC's "America's Got Talent" show, h ...
- Boston Market Promos Signal Positioning Refocus
Marketing Daily, Karlene Lukovitz - Wednesday, June 20, 2012
Boston Market has launched a series of summer promotions that mark t ...
- Ethanol Takes The Podium At NASCAR
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
At NASCAR.COM and at selected races starting this month the campaign includ ...
- Chevy Sonic Takes The Stick To College
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
General Motors Chevrolet is touting the stick to collegiates for its Son ...
- History Channel Sells Real Ice To Tout IRT
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The History Channel is selling real ice. The co-branded packages of i ...
- United Airlines Rewards Employees, Customers
Marketing Daily, Tanya Gazdik - Sunday, June 3, 2012
United Airlines is offering prizes to customers who nominate employees for gre ...
- Florida Campaign Dangles Tourism Packages
Marketing Daily, Karl Greenberg - Tuesday, May 29, 2012
The sweepstakes-focused campaign dangles a grand prize of three Florida vacation package ...
- Humorous AAMCO Campaign Makes Engine Noises
Marketing Daily, Karl Greenberg - Wednesday, May 23, 2012
Says Jack Bachinsky, VP marketing: "We decided to extend ["We Hear You, ...
- Honda, IndyCar, Mario Andretti ... And You?
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2012
The company is tying a campaign about its racing mojo with t ...
- Dunkin' In First Product Launch Via Twitter
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2012
From May 21 through May 24, Dunkin' is running a "Mocha MaDDne ...
- Yahoo, ABC Partner On Interactive TV Using Mobile Devices
Online Media Daily, David Goetzl - Thursday, May 10, 2012
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstak ...
- IVillage Offering Free Cards For Mom
Marketing Daily, Sarah Mahoney - Wednesday, May 9, 2012
To promote the "What My Mom Taught Me" theme happening across iVillage ...
- Sauza Tequila 'Fireman' Video Heats Up YouTube
Marketing Daily, Karlene Lukovitz - Thursday, April 26, 2012
The video's real point is to get women to make a margari ...
- TrueCar.com Spotlights Female Auto Racers
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
Internet consumer auto pricing and research company TrueCar, Inc. is reaching o ...