- 'Psy' Does Super Bowl Ad For Wonderful Pistachios
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Wonderful Pistachios originally planned to run two different, 15-second ads, but chang ...
- U by Kotex Debunks Myths With New Campaign
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
A new campaign that focuses on digital elements is an effort ...
- Acura Flies Like An Eagle To Sundance
Marketing Daily, Karl Greenberg - Wednesday, December 26, 2012
Honda North America might be in the midst of checking out n ...
- Jeep Launches X Games Aspen Facebook Promo
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scrambl ...
- Jell-O Pudding Spoofs 12/21 Apocalypse
Marketing Daily, Karlene Lukovitz - Monday, December 17, 2012
The ads, from CP+B, show intrepid brand reps braving the jungle ...
- Fans Help Truvia Expand Dining Distribution
Marketing Daily, Karlene Lukovitz - Wednesday, December 12, 2012
The collaboration is enabling Truvia to reward early-adopter dining venues by featuri ...
- Dunkin' Launches Dual Holiday Facebook Promos
Marketing Daily, Karlene Lukovitz - Monday, December 10, 2012
The grand-prize winning video and photo entrants will each receive two round-tr ...
- Dunkin' Sweeps Leverages Twitter Profile Redesign
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
Dunkin' Donuts has redesigned its Twitter brand profile -- and it's launch ...
- Pepsi Sponsors Global Latin Music-Star Concert
Marketing Daily, Karlene Lukovitz - Monday, November 26, 2012
The event will mark the first time that Pepsi's U.S. Hispanic a ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Martha Stewart Takes 'Crafty Mondays' Social
Marketing Daily, Sarah Mahoney - Friday, November 9, 2012
Who doesn't like Monday? Facebook fans of Martha Stewart Crafts can n ...
- Sears Running Deck-The-Halls Sweepstakes
Marketing Daily, Sarah Mahoney - Wednesday, November 7, 2012
To get shoppers excited about holiday decorating, Sears shoppers can enter ...
- Cheerwine Goes Global With 'Giveback' Concert
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2012
Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution ...
- For Holiday, Zales Sends Fingers Down The Runway
Marketing Daily, Sarah Mahoney - Tuesday, November 6, 2012
In an effort to make sure its brightly colored diamond rings e ...
- Philly Extends Social-Media Push To LGBT Travelers
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
The new element is a promotion on the Visit Gay Philly Facebo ...
- Kohl's Unwraps Holiday Marketing Programs
Marketing Daily, Sarah Mahoney - Friday, November 2, 2012
In stores, it is continuing the dream theme with designated gift zon ...
- Jamba Juice Takes Bite Of 'Twilight' Action
Marketing Daily, Karlene Lukovitz - Monday, October 22, 2012
A supporting, Facebook-based Twilight Saga Sweepstakes offers two tickets to the "Breaki ...
- Moe's Southwest Grill: Hot On Social, Mobile
Marketing Daily, Karlene Lukovitz - Wednesday, October 3, 2012
On Facebook, a "Raise the Salsa Bar" contest run over this pa ...
- New Green Mountain Campaign Focuses On Fair Trade
Marketing Daily, Karlene Lukovitz - Friday, September 28, 2012
Among other elements, the "Great Coffee, Good Vibes, Pass It On" campai ...
- Farmers Insurance Rides With Kasey Kahne
Marketing Daily, Karl Greenberg - Monday, September 24, 2012
Farmers Insurance is angling for pole position on the NASCAR track. T ...
- Nestle Pure Life Promo Aims To Engage Latina Moms
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
Nestle Pure Life has launched a new online promotion designed to enga ...
- Moe's Southwest Grill Offers Nationwide Check-In Rewards
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
Moe's Southwest Grill has launched a club that will reward customers f ...
- 2013 Ford Fusion Will Pace At Homestead
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
Ford's new Fusion (Titanium version) will be the official pace car f ...
- Lindt Unveils New Federer TV Ad
Marketing Daily, Karlene Lukovitz - Thursday, August 23, 2012
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lind ...
- Calvin Klein Shifts To Digital For Bra Launch
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2012
The black-and-white video, shot by Steven Klein, is expected to get 5 ...
- Holland America Launches Facebook Sweeps
Marketing Daily, Tanya Gazdik - Monday, August 13, 2012
Holland America cruise line is launching a Facebook sweepstakes that will awa ...
- LG Takes On Overwhelming Laundry
Marketing Daily, Aaron Baar - Friday, August 3, 2012
"We wanted to make sure we continued to engage with consumers fr ...
- Google's Wildfire Quantifies Impact Of Facebook Fans
Online Media Daily, Laurie Sullivan - Monday, August 6, 2012
For every 10 brand advocates who join a social campaign on Faceboo ...
- Mike's Launches 'Bear In A Bikini' Labor Day Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Mike's Hard Lemonade Co. has launched a quirky Labor Day-trip sweepstakes featuri ...
- Target, Walmart Get Digital For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Discounters are upping their digital game this school year, with both Walma ...