- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- For In-Cinema, Toyota Taps Screenvision, Shazam
Marketing Daily, Karl Greenberg - Thursday, October 3, 2013
The deal, via in-cinema advertising media company Screenvision, involves a real-time consumer-engageme ...
- Ram: Real Guys Are 'Groundbreakers'
Marketing Daily, Karl Greenberg - Thursday, September 26, 2013
Ram is now making a big entrance with all its trucks, includi ...
- Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the make ...
- Mallomars Marks 100th With Social UGC, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, September 17, 2013
Fans of the marshmallow creme cookies are being invited to share the ...
- Green Mountain Taps Clarkson For Fair Trade Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 16, 2013
The Grammy Award winner is sharing that experience through a travelogue (includi ...
- Partners Onboard For 'Wizard Of Oz' Anniversary
Marketing Daily, Aaron Baar - Wednesday, August 28, 2013
Warner Bros.' home video division will spend an estimated $25 million ...
- Popeyes Fans Submit Singing Videos
Marketing Daily, Karlene Lukovitz - Wednesday, August 28, 2013
Fans can submit short (maximum 30 seconds) videos of themselves singing t ...
- MilkPEP Launches 'Protein Fight Club'
Marketing Daily, Karlene Lukovitz - Thursday, August 22, 2013
With U.S. milk sales continuing decades of free-fall (per-capita consumption fell 3 ...
- Eight O'Clock Coffee Ups Marketing For Brand Refresh
Marketing Daily, Karlene Lukovitz - Friday, August 16, 2013
The more than 150-year-old brand (launched in 1859) has introduced new packagin ...
- GMC Gets Virtual On EA Sports Madden NFL 25
Marketing Daily, Karl Greenberg - Tuesday, July 16, 2013
The Official Vehicle of the NFL is going to be the offici ...
- For Back-to-School, Macy's Socializes
Marketing Daily, Sarah Mahoney - Monday, July 15, 2013
This year, Macy's is pushing its back-to-school effort even further into t ...
- Neuro Bliss Stages Public 'Hammock Hangouts'
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bli ...
- For Its 50th, The Limited Throws Itself A Social Party
Marketing Daily, Sarah Mahoney - Monday, July 8, 2013
To celebrate 50 years of dressing women for success, The Limited ...
- St. Regis Turning Down The Linen For America's Cup
Marketing Daily, Karl Greenberg - Tuesday, July 2, 2013
The boats are getting wet in a few days, and the Starwo ...
- Callaway Taps Uber For U.S. Open Grassroots
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Callaway has been taking a digital approach that varies from the usual ...
- Dollar General, P&G Team Up For Vets
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
Point-of-sale materials, in-store fliers, the P&G brandSAVER and the retailer's website ste ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Balance Bar Unveils 1st National TV Ads In 10+ Years
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respective ...
- Dodge Goes Social With 'Defiance'
Marketing Daily, Karl Greenberg - Tuesday, May 21, 2013
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV sh ...
- Crystal Light To Host Mega Words With Friends Game
Marketing Daily, Karlene Lukovitz - Wednesday, May 8, 2013
The event will mark the first time that fans in all U. ...
- Publishers Clearing House Uses Classic Sitcoms In 'Winning' Campaign
MediaDailyNews, Fern Siegel - Monday, May 6, 2013
Publishers Clearing House is launching a new TV ad campaign May ...
- Barbara's Bakery Sweeps Ties In With Puffin-Saving Cause
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Barbara's Bakery -- makers of all-natural-ingredients products including Puffins and other cere ...
- American Airlines, Macy's Partner With Far East Movement
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2013
To celebrate Asian-Pacific American Heritage Month, Macy's says it plans to ho ...
- ProFlowers Gives $45,000 to 'Most Valuable Moms'
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2013
With florists everywhere gearing up for the seasonal Mother's Day stampede, onli ...
- Toyota Unveils 4Runner In Country
Marketing Daily, Karl Greenberg - Thursday, April 18, 2013
Toyota says the 4Runner vehicle reveal will be hosted by SiriusXM's Bu ...
- Whole Foods Market Offers Banana Holiday
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2013
As part of its monthlong Earth Day Celebration, Whole Foods Market ...
- Troy-Bilt Campaign Touts Passion, Engineering
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from people ...
- Macy's Unrolls Summer Americana Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2013
In an effort to build on its positioning as America's department stor ...