- Esurance Uses Bowl To Launch Twitter Sweeps
Marketing Daily, Tanya Gazdik - Monday, February 3, 2014
Forget the debate over which quarter of the Super Bowl is t ...
- Chipotle Hulu Series Satirizes Industrial Agriculture
Marketing Daily, Karlene Lukovitz - Monday, January 27, 2014
The pilot for the initial, four-episode (each a half-hour) season (more seaso ...
- Planet Fitness Pokes Fun At Fitness Fanatics
Marketing Daily, Tanya Gazdik - Wednesday, January 15, 2014
Planet Fitness is launching a campaign that continues to focus on t ...
- 'HelloWorld' Says ePrize In A Mobile-First Rebranding
Mobile Insider, Steve Smith - Thursday, January 16, 2014
Longtime sweepstakes and contest agency ePrize starts a major rebranding effort und ...
- Kahlua Scores With Pinterest-Driven Holiday Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 14, 2014
A multifaceted holiday campaign for Kahlua driven by a Pinterest-based sweepstakes a ...
- Butterworth's, Busch Gardens Together For First Time
Marketing Daily, Aaron Baar - Friday, January 10, 2014
The so-called "Sweet-stakes" will be promoted on both the Mrs. Butterworth's a ...
- H&M Brings Beckham's Undies To Super Bowl, With Twist
Marketing Daily, Sarah Mahoney - Monday, January 6, 2014
The 30-second spot is an industry first, claims H&M, launching an H& ...
- Kohl's, Walmart Woo Shoppers In Lull Week
Marketing Daily, Sarah Mahoney - Thursday, December 12, 2013
The moves come amidst the traditional lull week for retailers, after t ...
- The Melting Pot Stretches Marketing Budget
Marketing Daily, Karlene Lukovitz - Monday, December 9, 2013
In late February, fondue specialist The Melting Pot introduced a new me ...
- Good Earth Tea In 'Untamed' Brand Makeover
Marketing Daily, Karlene Lukovitz - Tuesday, November 26, 2013
The makeover is designed to differentiate Good Earth Tea at a ti ...
- Campbell's Homestyle In Pinterest Holiday Sweeps
Marketing Daily, Karlene Lukovitz - Monday, November 25, 2013
At the end of the video -- which is being distributed throu ...
- Movie Trailers Help Drive Social Heat For Subway
Marketing Daily, Karlene Lukovitz - Wednesday, November 13, 2013
The trailers, and videos combining clips and Subway promos, are among ma ...
- Honey Bunches Of Oats Creates Music Video, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, November 12, 2013
The integrated campaign targets both the general and Hispanic markets. Its goa ...
- Chiquita: Prove You're Human, Play A Game
Marketing Daily, Aaron Baar - Monday, November 11, 2013
Chiquita bananas and the minions are teaming up again for the D ...
- Kiosks Campaign Touts The Wonders Of The Philippines
Marketing Daily, Karl Greenberg - Monday, November 4, 2013
The effort centers on interactive kiosks that use gesture technology to immer ...
- RevolutionWear Frigo Effort Touts Hi-Tech Underwear
Marketing Daily, Karl Greenberg - Friday, November 1, 2013
The New York-based company, with global operations in Sweden, is getting t ...
- Ram Backs Corbin Farm Tour
Marketing Daily, Karl Greenberg - Monday, October 28, 2013
The most recent element of its program around country is a supporti ...
- Toyota Taps Aziatix For Corolla
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The effort, handled by Toyota's Asian-American AOR interTrend, features the trio's fir ...
- Tetley Launch Uses British Lingo Quiz, Sweeps
Marketing Daily, Karlene Lukovitz - Friday, October 18, 2013
To promote its launch of a Black & Green blend, Tetley T ...
- Vizio Giving Away 'TVs for TDs'
Marketing Daily, Aaron Baar - Wednesday, October 16, 2013
For the promotion, every touchdown Johnson scores for the remainder of t ...
- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- For In-Cinema, Toyota Taps Screenvision, Shazam
Marketing Daily, Karl Greenberg - Thursday, October 3, 2013
The deal, via in-cinema advertising media company Screenvision, involves a real-time consumer-engageme ...
- Ram: Real Guys Are 'Groundbreakers'
Marketing Daily, Karl Greenberg - Thursday, September 26, 2013
Ram is now making a big entrance with all its trucks, includi ...
- Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the make ...
- Mallomars Marks 100th With Social UGC, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, September 17, 2013
Fans of the marshmallow creme cookies are being invited to share the ...
- Green Mountain Taps Clarkson For Fair Trade Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 16, 2013
The Grammy Award winner is sharing that experience through a travelogue (includi ...
- Partners Onboard For 'Wizard Of Oz' Anniversary
Marketing Daily, Aaron Baar - Wednesday, August 28, 2013
Warner Bros.' home video division will spend an estimated $25 million ...
- Popeyes Fans Submit Singing Videos
Marketing Daily, Karlene Lukovitz - Wednesday, August 28, 2013
Fans can submit short (maximum 30 seconds) videos of themselves singing t ...
- MilkPEP Launches 'Protein Fight Club'
Marketing Daily, Karlene Lukovitz - Thursday, August 22, 2013
With U.S. milk sales continuing decades of free-fall (per-capita consumption fell 3 ...