- All Nippon Airways Asks 'Is Japan Cool?'
Marketing Daily, Tanya Gazdik - Tuesday, November 11, 2014
Originally launched in 2012, the updated Web site has greater interactivity a ...
- Nissan Extends Partnership With 'The Voice'
Marketing Daily, Karl Greenberg - Monday, November 10, 2014
In the first vignette, debuting during the Nov. 18 episode of "T ...
- Pirate's Booty Joins Macy's Parade
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2014
The 27-year-old B&G Foods brand will also run a "Share Yarrr Thanksgivi ...
- Keurig Sweeps Offers Coffee Date With Donnie Wahlberg
Marketing Daily, Karlene Lukovitz - Friday, October 17, 2014
The cafe includes lounges, free beverage bars and photo-sharing opportunities. Celebrity "influencer ...
- King's Hawaiian Runs Halloween Party Promo
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2014
The promotion is employing a sweepstakes, with a grand prize of ...
- iHeartMedia Plans iHeartRadio Fiesta Latina
MediaDailyNews, Erik Sass - Friday, October 3, 2014
With Hispanic audiences growing rapidly and Latin music becoming increasingly popular ...
- Ghirardelli Promo Asks For Commitment To Quality
Marketing Daily, Karlene Lukovitz - Thursday, September 11, 2014
Consumers can enter for chances to win one of 50 prizes ...
- Stonyfield Petite Creme Seduces: 'Cheat on Greek'
Marketing Daily, Karlene Lukovitz - Wednesday, September 10, 2014
While Stonyfield, the U.S.'s largest organic yogurt brand, has its own Gre ...
- Amazon, Whole Foods Intensify Online Grocery Efforts
Marketing Daily, Sarah Mahoney - Tuesday, September 9, 2014
With online grocery shopping steadily gaining traction, both Whole Foods and Amaz ...
- Marvel Characters Assemble For 'Super Hero September'
Marketing Daily, Aaron Baar - Saturday, September 6, 2014
The effort will include retail partnerships, licensing, advertising and online activations th ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...
- Triscuit, Martha Stewart Team On Recipe Contest
Marketing Daily, Karlene Lukovitz - Monday, June 30, 2014
The contest consists of four recipe challenges. Starting June 30 and eve ...
- Muscle Maker Grill Sends Fans To The Competition
Marketing Daily, Karlene Lukovitz - Wednesday, June 25, 2014
The campaign, the first work for Muscle Maker from its new ...
- Busy Philipps Wants To Help You Spend A Night In A Tree
MAD, Larissa Faw - Thursday, May 29, 2014
Actress Philipps has signed on to help Banana Boat promote new sunscre ...
- Hidden Valley Offers Meal, Activity Ideas Via Mobile
Marketing Daily, Karlene Lukovitz - Thursday, May 29, 2014
The idea is to help families make "crunch time" -- the bu ...
- Nestea Back On TV; Updates 'Plunge' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 27, 2014
In the new TV ad, a stranded musician who is found wanderi ...
- Malibu Launches Summer Campaign, OneRepublic Tour
Marketing Daily, Karlene Lukovitz - Thursday, May 22, 2014
Digital marketing efforts are running on Vevo and Live Nation, among oth ...
- New Belgium Plays Up Bike Connection
Marketing Daily, Tanya Gazdik - Wednesday, May 21, 2014
"I met the Chopaderos (outlaw bike club) at the San Diego To ...
- Co-Owner Timberlake Stars In Sauza 901 Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 6, 2014
Of course, the brand's biggest marketing advantage is the ability to levera ...
- Pizza Hut With Mint Juleps? QSR In Derby Push
Marketing Daily, Karlene Lukovitz - Thursday, May 1, 2014
Between April 30 and Derby day, May 3, the pizza chain ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- PCH Launches TV Campaign, Ups Site Traffic
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2014
Publishers Clearing House (PCH) will launch a television campaign for its forthcomi ...
- Doritos Tests Mystery Flavors In Stores Nationwide
Marketing Daily, Karlene Lukovitz - Tuesday, April 22, 2014
Doritos is asking consumers to try all three flavors and vote f ...
- Seen Any Good Promotions Lately?
Marketing: Travel, Harvey Chipkin - Monday, April 21, 2014
The tie-in between movies and travel is longstanding. Guidebooks offering help ...
- Domino's Launch Ads Extol Value Of Risks, Failures
Marketing Daily, Karlene Lukovitz - Monday, April 14, 2014
"Specialty Chicken shows we are not afraid to step out of o ...
- T-Mobile Creates RebelMaker Facebook Quiz
Marketing Daily, Aaron Baar - Sunday, April 13, 2014
"We're always looking for relevant ways to connect with our customers a ...
- Arm & Hammer Grabs A Bat And Ball With MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2014
Church & Dwight says it will activate against the partnership with nationa ...
- Acura Goes Real-Time For NCAA Basketball
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
Acura, which has been for a year changing up marketing forces ...
- Dodge Hits The Road With Cars And Trucks
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
The company says it is using the "Dodge Power Rallye Tour," whi ...
- Enterprise Rent-A-Car Launches March Madness Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 19, 2014
Enterprise Rent-A-Car is once again linking to the NCAA Basketball Championship wi ...