This year Dole did its fourth iteration of “The Dole California Cook Off,” which was staged on Facebook. A supporting sweepstakes offers the chance for one of the entrants to
be a blogger and a judge on Sunday to help determine the winner. Michael Contreras, the digital marketing manager for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him
up at night.
Read the whole story at Chief Marketer »