- 3 Key Mobile Marketing Considerations for CMOs
Around the Net in Mobile, Ben Frederick - Tuesday, July 7, 2015
“Mobile marketing is not reserved for the B2C CMOs of the world,&rdqu ...
- Tablet Shipments Will Dip This Year
MoBlog, Erik Sass - Tuesday, July 7, 2015
The rate of growth in tablet devices has slowed in recent yea ...
- Two-Thirds Of Millennial TV Viewing Is Traditional TV
Around the Net In MAD London, Sean Hargrave - Wednesday, June 17, 2015
TV accounts for 65% of young people's total viewing, compared with t ...
- Context And Devices Shape Millennial TV Viewing Differences
London Blog, Sean Hargrave - Wednesday, June 17, 2015
Millennials are not an alien species. As new research shows, they ha ...
- Publishers Tight-Lipped On Monetising Apple's Upcoming News App
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
Publishers are willing to give Apple their articles but are reluctant ...
- The Times' Tablet Audience Searches More, Facebooks Less
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
Developed in partnership with comScore and the Keller Fay Group, Project Footpri ...
- Programmatic's Race To The Bottom Resisted By The Times' Quality, Bespoke Audience Data
London Blog, Sean Hargrave - Monday, June 8, 2015
As bidding on ad exchanges and programmatic platforms continues to send CP ...
- Daily Mail's App Small In Users, Huge In Dwell Time
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2015
Users of the Daily Mail's news apps comprise 3 million, or bare ...
- Live Viewing (Of All Sorts) Way Up In Q1, Says FreeWheel Report
VidBlog, P.J. Bednarski - Wednesday, May 20, 2015
In what FreeWheel calls "the new living room," which is just wherev ...
- Quality Content Is Quality Content -- Why Differentiate On Print Or Digital?
London Blog, Sean Hargrave - Tuesday, May 19, 2015
Digital inventory has been undervalued for a long time, but now th ...
- Amazon Releases Advertising Platform For Mobile Apps
Mobile Marketing Daily, Laurie Sullivan - Thursday, May 14, 2015
Amazon announced the launch of an advertising platform for mobile app develope ...
- Microsoft Research Identifies Digital Ninjas And Pragmatists
Around the Net In MAD London, Sean Hargrave - Wednesday, May 13, 2015
Microsoft has coined three types of personality -- ninja, pragmatist and ambidextro ...
- Are You A Ninja Clickbait Hater? Pointless Second-Screen Microsoft Study Could Reveal All
London Blog, Sean Hargrave - Wednesday, May 13, 2015
Clickbait is all around us -- and it's coming to advertising researc ...
- Young People Online For 27 Hours Per Week
Around the Net In MAD London, Sean Hargrave - Tuesday, May 12, 2015
Young people between the ages of 16 and 24 spend more th ...
- Digital Firms Dominate Top Media Companies, Emerging Market Media Owners Gain Ground
MAD, Larissa Faw - Monday, May 11, 2015
Google's dominance as the world's largest media owner has increased, with t ...
- U.S. Consumers Crave "Phablets"
Around the Net in Mobile, Gavin O'Malley - Thursday, May 7, 2015
U.S. consumers are caving to larger smartphones due to changing media-consumption habi ...
- Large-Screen Phones 20%; Tablets 12%
MobileShopTalk, Chuck Martin - Friday, May 1, 2015
Big mobile screens are in, but not as big as those ...
- Long-Form Video Viewing Skyrockets On Bigger Mobile Screens
Video Insider, Daisy Whitney - Wednesday, April 29, 2015
Don't let anyone tell you otherwise. Size matters. Sure, the small scre ...
- Nielsen's Screen Wars Research: Reasons Why Every Screen Matters
Online Spin, Maarten Albarda - Monday, April 20, 2015
Nielsen recently published a fascinating study called "Screen Wars, The Battle F ...
- Half Of Shoppers At Top Retailers Are Mobile
Research Brief, Jack Loechner - Thursday, March 26, 2015
According to new 2015 data from comScore Inc., in the new mobi ...
- Amazon Tops Computer/Tablet Experiences
Marketing Daily, Aaron Baar - Thursday, March 12, 2015
In a ranking of customer experiences within the computer and tablet indust ...
- UPDATED: Big News From Small Screen, Reports Ooyala and Nielsen
VidBlog, P.J. Bednarski - Wednesday, March 11, 2015
Ooyala concludes, "as online viewing shifts from PCs to tablets and mobil ...
- Apple Watch, IoT, Mobile Device Optimization Become Reality
SearchBlog, Laurie Sullivan - Monday, March 9, 2015
There's a clear chasm between the haves and the have-nots when ...
- Phablets Exploding -- In a Good Way
MoBlog, Erik Sass - Friday, March 6, 2015
No matter how you feel about the cutesy portmanteau name (I thi ...
- Phablets Contributing To More Room In The SXSW Travel Bag And Uptick In Mobile
SearchBlog, Laurie Sullivan - Friday, March 6, 2015
I'm trying to decide whether to take my Sony laptop with t ...
- TV Haters Really Need To Think Again
London Blog, Sean Hargrave - Tuesday, March 3, 2015
Far from dying away, television reaches 95% of the British population f ...
- Big Jump In Authentication, OTT In 2014
VidBlog, P.J. Bednarski - Tuesday, February 24, 2015
Viewers are obviously getting the hang of viewing content via over-the-top devic ...
- Oscar Night Apple Throws Moviemaking To iPad
SearchBlog, Laurie Sullivan - Monday, February 23, 2015
Apple ran the advertisement "Make A Film With iPad" during the Osca ...
- Vice News Launching YouTube "Talk Show"
Around the Net in Mobile, Gavin O'Malley - Friday, February 20, 2015
Vice is preparing a weekly half-hour “talk show” for YouTube. Named “ ...
- Why Targeting The 'Mobile Elite' Will Make Or Break Your Business
Mobile Insider, Matt Asay - Thursday, February 19, 2015
If companies want to be in the top tier -- the ...