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Around the Net
Publishers Tight-Lipped On Monetising Apple's Upcoming News App
- The Drum, Thursday, June 11, 2015 6:18 AM
Publishers are willing to give Apple their articles but are reluctant to disclose plans on how
they will monetise it, particularly through the iAd mobile advertising platform. The technology giant’s Flipboard-style News app comes as part of the new iOS 9 update later this year The
Guardian, Conde Nast, Hearst and Vox were all tightlipped about their revenue deals when quizzed by The Drum and opted instead to talk up News’ potential to take their articles to a broader
audience.
