- Mobile Tags Enhance PepsiCo TV Ads' ROI
Online Media Daily, Karlene Lukovitz - Thursday, August 4, 2011
PepsiCo is among the companies employing consumer mobile app tagging on ...
- Universal Tagging Value Debated
Online Media Daily, - Wednesday, March 23, 2011
Universal tagging -- the attempt to rein in and unify all t ...
- Leverage Instagram's New Hashtag Feature
Marketing Daily, Alex Matjanec - Monday, February 21, 2011
As brands continue to look for new ways to engage, the wor ...
- Little Tags Can Prove Costly - If You Neglect Them
Online Media Daily, Paul Cook - Tuesday, February 1, 2011
CMOs increasingly have to focus on the ROI for Web properties. The ...
- The 12 Days of Tag
OMMA Magazine, Gavin O'Malley - Wednesday, January 5, 2011
Why support a charity when you can promote a new consumer technolog ...
- Did Google Signal A Push Into Online Travel Sales?
SearchBlog, Laurie Sullivan - Friday, July 2, 2010
Google's acquisition of ITA Software will shake up the online travel industr ...
- Virgin Atlantic Improves Web Performance, Tracking
Marketing Daily, Tanya Gazdik - Wednesday, May 26, 2010
"We made the investment in TagMan for its benefits in pure t ...