- BrightTag Closes $27 Million Funding Round Led By Yahoo! Japan
Online Media Daily, Laurie Sullivan - Friday, November 15, 2013
BrightTag has closed a $27 million funding round led by Yahoo! Japa ...
- TagMan Claims Inaccuracies In Google's Analytics Platform
Online Media Daily, Laurie Sullivan - Friday, August 23, 2013
Tag management company TagMan has secured $5 million in funding from sever ...
- Scanbuy Licenses Microsoft Tag Technology
Online Media Daily, Laurie Sullivan - Monday, August 19, 2013
Scanbuy has entered into a long-term exclusive license agreement with Microsoft f ...
- DataXu Joins IBM's Digital Data Exchange Network
Real-Time Daily, Tyler Loechner - Thursday, August 1, 2013
DataXu today announced that it has joined the IBM digital data exchan ...
- Marketers Taking Active Role From IT To Manage Tags
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Marketers have begun to take the reins from IT and have beco ...
- Mobile SEO Risks Force Brands To Comply With Google Changes
Online Media Daily, Laurie Sullivan - Tuesday, June 25, 2013
Apple, CVS Caremark, Costco Wholesale and others are ill-prepared to take ...
- Game Far From Over: comScore, Not Nielsen, Dominates Campaign Ratings Biz
Online Media Daily, Joe Mandese - Tuesday, June 11, 2013
By at least one measure -- actual measurement -- comScore, not Nielse ...
- Tag - You're It
Marketing Daily, Laura Kivlighan - Thursday, June 6, 2013
Instagram's new feature Photos of You -- which allows people to t ...
- Instagram Launches Photo-Tagging For Users, Brands
Online Media Daily, Mark Walsh - Thursday, May 2, 2013
Instagram introduced the ability for users to tag any person or bra ...
- IBM Partners With BlueKai For Data Integration Into Tag Management
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Data company BlueKai announced an unusual partnership Tuesday with IBM that connec ...
- Shazam, Screenvision Strike 2-Screen Ad Deal
Online Media Daily, Mark Walsh - Wednesday, April 24, 2013
Shazam is bringing its TV second-screen experience to movie theaters through ...
- Tag Manager Tealium Secures $15.6M
Raw, Laurie Sullivan - Wednesday, April 3, 2013
Tealium said Wednesday it has secured an additional $15.6 million in Seri ...
- Tag Manager Tealium Secures $15.6M
Real-Time Daily, Laurie Sullivan - Wednesday, April 3, 2013
Tealium said Wednesday it has secured an additional $15.6 million in Seri ...
- [x+1] and UberTags Deal Highlights "Real-Time Decisioning"
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Last week, OnlineMediaDaily reported that [x+1] acquired tag management company UberTags, sayin ...
- [x+1] Acquires UberTags, Expands Data, Web Services
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Digital marketing hub [x+1] has acquired UberTags, a tag management company, ...
- GSI and Ensighten Partner; "Validates" Tag Management, Says Cahill
RTBlog, Tyler Loechner - Friday, February 1, 2013
Earlier this week, GSI Commerce announced a partnership with Ensighten, a real-ti ...
- Decker UGG Finds Its Footing In Ad Tag Manager Tealium
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 16, 2013
Advancements in technology will require better Web site performance in 2013, ...
- #Avails: Yes, Now You Can Buy Hashtags Too
Online Media Daily, Joe Mandese - Wednesday, December 12, 2012
In a surprising development for the burgeoning real-time media marketplace, advertisers a ...
- Google Looks More Lovingly Toward Enterprise Search, Tag Management
SearchBlog, Laurie Sullivan - Tuesday, October 9, 2012
Google updated its search appliance Tuesday, giving enterprise customers more love a ...
- Google Tag Management System Links Channels
Online Media Daily, Laurie Sullivan - Monday, October 1, 2012
Google introduced a tag container and management platform Monday to support compani ...
- How Tag Management Failure Can Bring Down A Web Site
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 15, 2012
Single point of failure (SPoF) sounds like an aeronautical term related ...
- TagMan Management Identifies Multichannel ROI, Risks
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
As TagMan prepares to introduce a mobile application tag management tool, t ...
- Econsultancy Releases Study On Tag Management Automation
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 16, 2012
Seventy three percent of marketers using an automated tag management system (TM ...
- Yahoo, ABC Partner On Interactive TV Using Mobile Devices
Online Media Daily, David Goetzl - Thursday, May 10, 2012
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstak ...
- Tag Management Becomes Serious Ad Business
Online Media Daily, Laurie Sullivan - Friday, March 9, 2012
Tag management companies have begun stepping up services for collecting and blocki ...
- AdKeeper Teams With Safecount To Tag Ads
Online Media Daily, Wayne Friedman - Wednesday, November 16, 2011
AdKeeper has partnered with Safecount, a unit of research company Kantar, ...
- Lexus, Toyota Steer HD Radio With iTunes Tagging
MediaDailyNews, Erik Sass - Friday, August 26, 2011
While much of the focus in digital audio has been on Pandor ...
- Tealium Builds Smart Ad Tag Management Container
Online Media Daily, Laurie Sullivan - Monday, August 22, 2011
Tealium will launch a browser plug-in with analytics that enable brands ...
- QR Codes On Window Stickers, ToyoTags In Ads
Marketing Daily, Karl Greenberg - Friday, August 5, 2011
Nissan has launched a program that puts Quick Response (QR) codes ...
- Mobile Tags Enhance PepsiCo TV Ads' ROI
Online Media Daily, Karlene Lukovitz - Thursday, August 4, 2011
PepsiCo is among the companies employing consumer mobile app tagging on ...