- North Face Benefits From First-Party Data, Analyzes Consumer Behavior
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
The North Face used Google Tag Manager to measure and act ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- Google AdSense Integrates With Google Analytics 4, Among Other Updates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
AdSense now integrates directly with Google Analytics 4 (GA4), but Google al ...
- YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
YouTube is testing affiliate marketing for Shorts in the U.S. with creator ...
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMS
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
In the coming weeks, businesses and advertisers will see the Google t ...
- Google Adds Auto-Tagging To Merchant Center Free Listings
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 1, 2022
Google on Monday enabled auto-tagging for free product listing and free loc ...
- The eBay Of Data Ready To Expand Into Other Markets
Performance Marketing Insider, Laurie Sullivan - Monday, July 12, 2021
"eBay doesn't buy or sell baseball cards," said Nick Jordan, founder a ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Performance Marketing Insider, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked a ...
- Google Server-Side Tagging Introduced To Improve Performance, Consumer Data Security
Performance Marketing Insider, Laurie Sullivan - Thursday, August 13, 2020
Google on Thursday introduced Server-Side Tagging to Google Tag Manager and T ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyal ...
- Survata, Oracle Team Up On Moat Analytics Integration
Digital News Daily, Laurie Sullivan - Wednesday, April 17, 2019
Survata and Moat will announce an integration Thursday that will give advertise ...
- Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Digital News Daily, Laurie Sullivan - Tuesday, October 31, 2017
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships wi ...
- Super Bowl 51 Ads Used Fewer Hashtags
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, February 7, 2017
Nearly 1-in-3 (30%) of Super Bowl ads featured hashtags, this year, accordi ...
- Are Tag Management Systems And DMPs A Good Match?
Around the Net in Real-Time, Tobi Elkin - Thursday, April 7, 2016
Writing in Marketing Land, L. Erik Bratt vice president of corporate marketi ...
- So What Are Managed Tags?
Around the Net in Real-Time, Tobi Elkin - Monday, November 30, 2015
Digiday offers a primer of sorts on "managed tags" in its W ...
- Ensighten Closes $53 Million Funding Round, Furthers Data Integration
MediaDailyNews, Laurie Sullivan - Monday, October 19, 2015
Data and tag management provider Ensighten has raised $53 million in ...
- The 'Hidden Tags' of YouTube
Around the Net in Video, P.J. Bednarski - Wednesday, August 19, 2015
YouTube has hidden the useful (and sometimes funny) video tags entered ...
- Facebook Tests Profile Tagging
The Social Graf, Erik Sass - Thursday, July 30, 2015
If you ever feel like you really need to boil yourself do ...
- Google, Microsoft, Amazon, Others Jointly Form Open Container Project
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2015
A coalition of industry leaders have put aside their differences, joining forc ...
- Facebook Preps New Facial Recognition Feature
The Social Graf, Erik Sass - Tuesday, February 10, 2015
Facebook is here to help enable your hyperactive social life with ...
- Bing Ads Develops Universal Event Tracking Across Devices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 23, 2014
Bing Ads has developed a way to define and track performance a ...
- Ensighten Acquires Anametrix On Heels Of TagMan Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
On the heels of the TagMan acquisition in March, Ensighten announced Wednesd ...
- Brinkworth Leads Ensighten's Asia-Pacific Team
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 27, 2014
Ensighten's post-acquisition of TagMan finds Chris Brinkworth moving to Australia to le ...
- The Future Of Marketing Data
Online Media Daily Europe, Wolf Allisat - Monday, April 28, 2014
So when did M&A get cool? If 2013-14 has been the ye ...
- Ensighten Acquires TagMan
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 18, 2014
Ensighten has acquired TagMan for an undisclosed sum. The company believes th ...
- BrightTag Appoints Forrester Analyst Stanhope As SVP Marketing
Real-Time Daily, Laurie Sullivan - Thursday, March 13, 2014
Marketers keep hearing how connected devices will change real-time strategies and t ...
- Shazam Teams With Bud Light, Jaguar For Super Bowl Promos
Mobile Marketing Daily, Mark Walsh - Friday, January 31, 2014
Twitter has taken center stage when it comes to second-screen activity arou ...
- Tag, You're It: Audience Targeting Shifting From Browsers To Pages
MediaPost Weekend, Joe Mandese - Saturday, January 25, 2014
For all the debate surrounding the role cookies play -- for bett ...
- Tagged Sharks Tweet Locations for Real Time Warnings
The Social Graf, Erik Sass - Friday, December 27, 2013
Here's another one of those headlines about social media that would ha ...
- Sounds Familiar: Mindshare, Shazam Create Audio Engagement Platform
MAD, Steve McClellan - Monday, November 25, 2013
WPP's Mindshare Worldwide and audio recognition platform Shazam said today they a ...