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So What Are Managed Tags?

  • Digiday, Monday, November 30, 2015 9:19 AM
Digiday offers a primer of sorts on "managed tags" in its WTF series. It addresses why agencies are pushing to use them and why publishers are apprehensive. First off, the primer answers the basic question: What is a tag? "A tag is a chunk of code placed within the header of a page to perform a certain task, such as analytics or retargeting".

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