- Privacy Worries: Politicians Collect Our Data-Then Can Sell It
Red, White & Blog, Philip Rosenstein - Friday, January 22, 2016
Efforts to drive primary voters to caucus sites or voting locations a ...
- Vending Machine Of The IoT: Touch Screen, Facial Recognition, Targeting Advertising
Connected Thinking, Chuck Martin - Wednesday, January 20, 2016
Vending machines are joining The Internet of Things. And these are hard ...
- Splash Out Or Ship Out: Mindsets That May Save January
Data and Targeting Insider, Sean Hargrave - Tuesday, January 12, 2016
There's every reason for marketers to feel down about January -- a ...
- Mobile Autoplay Ads Can Double Intent To Purchase
Mobile Marketing Daily, Ben Frederick - Tuesday, January 5, 2016
Widespace launched their StreamView ads earlier this year, a format that autopla ...
- Data Tool Pairs Targeting Technology With Brand-Lift Studies
Around the Net in Real-Time, Phyllis Fine - Thursday, December 31, 2015
Marketers struggling to quantify the impact of mobile ads now have n ...
- Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year
MobileShopTalk, Chuck Martin - Tuesday, December 29, 2015
As the year ends, it's time to take a look back ...
- Marketing To The Needs Of The IoT Consumer
Connected Thinking, Chuck Martin - Tuesday, December 22, 2015
The Internet of Things will open an entirely new dimension of consum ...
- Outfront Planning Addressable Outdoor Ad Network
Publishers Daily, Erik Sass - Monday, December 21, 2015
Outfront Media, previously known as CBS Outdoor, plans to roll out ...
- Partnership Brings More Accurate Targeting To Mobile Video Exchange
Mobile Marketing Daily, Ben Frederick - Friday, December 18, 2015
Ad tech platform AerServ announced a partnership this week with real-time marketi ...
- Marketing In The Internet Of Many Moving Parts
Connected Thinking, Chuck Martin - Friday, December 11, 2015
The Internet of Things will be made up of many things th ...
- Beacon-Triggered Coupons to Hit 1.6 Billion a Year
Connected Thinking, Chuck Martin - Tuesday, December 8, 2015
Mobile shoppers often are looking for deals and it looks like mo ...
- Beacons and Smart Homes: It's All About the Value
Connected Thinking, Chuck Martin - Friday, December 4, 2015
While technology around The Internet of Things proliferates, consumers seem to ...
- Apple Patent Application Shows How to Use Beacons to Track iPhones for Advertisers
Around the Net in IoT, Chuck Martin - Thursday, December 3, 2015
Apple has applied for a patent covering its iBeacon system, the poorly understo ...
- Defining Probabilistic Data, And Using Embedded Marketing Management
Online Spin, Cory Treffiletti - Wednesday, December 2, 2015
Do you know the difference between probabilistic and deterministic audience data ...
- Lightbulb Lessons in The Internet of Things: Promise Vs. Reality
Connected Thinking, Chuck Martin - Monday, November 30, 2015
A lightbulb in my house burned out over the weekend. That wou ...
- No 'Creepy' Targeting Allowed Says Snapchat's Spiegel
Around the Net in Video, P.J. Bednarski - Friday, November 27, 2015
One hundred million people use Snapchat every day, and advertisers want more acce ...
- Beacons Moving Well Beyond the Mobile Ad
Connected Thinking, Chuck Martin - Friday, November 27, 2015
Beacons have been around for a couple of years now so th ...
- Prep & Predictions: ChoiceStream's Anna McCarthy On 5 Things You Need To Know For 2016; Clients Will Demand More
RTBlog, Tobi Elkin - Wednesday, November 25, 2015
Here, McCarthy takes a crack at 2016 predictions and places an emphas ...
- Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
Real-Time Daily, Tobi Elkin - Thursday, November 19, 2015
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting ...
- Point Inside Ad Unit 'Boosts' Brands' Products To The Top Of Retail Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2015
The ability to "boost" a product to the top of search que ...
- Mobile Will Drive Targeting Revolution
MoBlog, Gavin O'Malley - Wednesday, November 18, 2015
Most marketers realize that the future of mobile advertising lies in mo ...
- Company Deploys 110,000 Beacons: 16 Airports, 260 High-Speed Trains, 2,100 Stores
Connected Thinking, Chuck Martin - Friday, November 13, 2015
Beacons continue to be one of the most distributed of connected objec ...
- Yahoo Introduces Product Ads For Search And Display With Major Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2015
Kohl's, Wayfair, and Overstock are among the retailers piloting Yahoo's new ...
- Beacons Send Shoppers to Stores, Wi-Fi Serves Ads Once There
Connected Thinking, Chuck Martin - Thursday, November 12, 2015
Activities between beacons and Wi-Fi continue to one-up each other. Just ...
- Beacon Data Tells When a Consumer Is Due to Shop
Connected Thinking, Chuck Martin - Tuesday, November 10, 2015
There's being beaconed and then there's using beacon data for better targetin ...
- Tips To Avoid Dumb Targeting In Google Consumer Match
SearchBlog, Laurie Sullivan - Monday, October 26, 2015
Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP ...
- Yahoo Says California Privacy Law Is Unconstitutional
Daily Online Examiner, Wendy Davis - Tuesday, October 20, 2015
Yahoo is asking a federal judge to rule that California's privacy la ...
- Marketing Triggers in the Internet of Things
Connected Thinking, Chuck Martin - Monday, October 19, 2015
We know the Internet of Things is big and going to ...
- Retailers' Top IoT Business Challenges: Speed, Price Sensitivity
Connected Thinking, Chuck Martin - Tuesday, October 13, 2015
The fastest growing retailers may reap the early rewards from the Intern ...
- 70% of Fastest Growing Retailers See Beacons As High Value
Connected Thinking, Chuck Martin - Monday, October 12, 2015
The majority of successful retailers expect the Internet of Things to drastical ...