- Beacons Reach Beyond Retail To Banking, Horse Racing, Search
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
While still the potential darling of retailers, beacons are moving way o ...
- Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase Data
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2016
As part of its "datafront" event later today, Viacom will announce ...
- Seeking Alpha Uses DMP To Slice Up Its Audience Demos
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
One of the most coveted demos on Seeking Alpha's site is financi ...
- Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearabl ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
Connected Thinking, Chuck Martin - Tuesday, May 10, 2016
Beacons were always good at being able to trigger a message ...
- You Are What You Play: Spotify Expands Data Use
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
Spotify has teamed up with Krux to use streaming music data f ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
RTBlog, Tobi Elkin - Tuesday, April 26, 2016
What's holding budget back from in-app mobile programmatic advertising? The lack ...
- Keeping Up With Privacy Concerns In Online Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
In a post on the Federal Trade Commission's (FTC) blog, Jessica Ric ...
- Bain Study Emphasizes Dazzle -- And Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2016
Using data to inform marketing decision has become the lifeblood of mo ...
- Twitter Makes It Easier For Large Brands To Target Smaller Groups
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Adweek reports that Twitter is making it easier for larger brands ...
- 10 Billion Clothing, Footwear Products Joining The Internet Of Things
Connected Thinking, Chuck Martin - Monday, April 18, 2016
Just about anything that can be worn is about to become pa ...
- Lost Keys Or Suitcase? IoT Peer Power Steps In
Connected Thinking, Chuck Martin - Sunday, April 17, 2016
Ask any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The Ante
Connected Thinking, Chuck Martin - Thursday, April 14, 2016
Beacons are growing up. After Apple pretty much owned the beacon marketplac ...
- Machine Learning Finds Nuances In Social Text, Images To Finely Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 13, 2016
Engineers at the machine learning startup indico have been working to devel ...
- How Do You Get Better At Targeting People Who Ignore You?
Data and Targeting Insider, Sean Hargrave - Monday, April 4, 2016
How do you get better at targeting people who are ignoring yo ...
- Integral Ad Science Bows Mobile In-App, Pre-bid Targeting Segment For Brand Safety
Real-Time Daily, Tobi Elkin - Wednesday, March 30, 2016
Integral Ad Science is trying to help advertisers lessen the risk ...
- Police Calculate Threat Levels Based On Social Media
Data and Targeting Insider, Erik Sass - Tuesday, March 29, 2016
Police departments around the country are using high-powered analytics software to co ...
- AdTheorent Partners With Placed To Offer Real-Time Campaign Optimization
Real-Time Daily, Tobi Elkin - Wednesday, March 30, 2016
AdTheorent on Tuesday said it's now offering real-time digital campaign optimization throu ...
- Jewish-Focused Online Ad Network Courts Marketers
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
There's a new way to target niche audiences: The Jewish Ad Netwo ...
- Responsible Measurement: Protect Your Customers And Your Brand
Data and Targeting Insider, Anto Chittilappilly - Tuesday, March 15, 2016
Marketers don't want their brand to be the first that comes ...
- FCC Chief Wants Broadband Providers To Obtain Consent For Ad Targeting
Daily Online Examiner, Wendy Davis - Thursday, March 10, 2016
Broadband providers would have to obtain consumers' consent before drawing on the ...
- Beacons Man Up For The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 6, 2016
Beacon business is getting bigger. When beacons first started out a whi ...
- Wearable Sales: $14 Billion This Year, $34 Billion in 2020; Wrist Worn Devices Rule
Connected Thinking, Chuck Martin - Wednesday, February 24, 2016
While many Internet-connected wearable devices are hitting the market well into t ...
- Time Inc. Bought Myspace Parent Viant -- Now What?
Real-Time Daily, Felicia Greiff - Friday, February 12, 2016
When Time Inc. announced its acquisition of Viant Technology, a data-marketing compa ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Mobile Influence On Store Sales Tops $1 Trillion
MobileShopTalk, Chuck Martin - Wednesday, February 3, 2016
Even as more online sales happen through mobile phones, the major impa ...
- Iowa Political TV: Cruz Airs More Unique TV Spots, Clinton Grabs Most TV Ad Time
MediaDailyNews, Wayne Friedman - Tuesday, February 2, 2016
A key element of Sen. Ted Cruz's win in the Iowa Republic ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Connected Thinking, Chuck Martin - Sunday, January 24, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- Spending Shifts To Location-Targeted Mobile Ads
Mobile Marketing Daily, Ben Frederick - Friday, January 22, 2016
2016 looks to be a pivotal year as budgets start to shi ...
- In-Store Screens Read Faces To Deliver Targeted Content
Content Marketing Insider, Thom Forbes - Friday, January 22, 2016
Imagine if - based solely on what the camera on the scre ...