- Ciceron Will Launch Spotify Programmatic Audio
Real-Time Daily, Tobi Elkin - Tuesday, August 2, 2016
Ciceron, Minneapolis-based digital agency said it launched a Spotify programmatic campaign throu ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...
- Pro-Clinton Backers Launch New $20 million Anti-Trump Effort
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 15, 2016
A $20 million joint advertising effort between Clinton backers Emily’s List a ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
AI & IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the id ...
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Singapore Press Holdings Hires Grapeshot To Improve Contextual Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, July 13, 2016
Grapeshot, the audience and keyword targeting firm, has been hired by Singapo ...
- Targeting In The Cross-Hairs
Online Spin, Ted McConnell - Friday, July 8, 2016
To quickly review 30 years of advertising history: Targeting was sloppy. The ...
- America Rising To Help GOP Attract Independent Female Voters
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 8, 2016
America Rising, the opposition research firm, is launching a large-scale initiative ...
- Political Online Ad Targeting Gaining Attention
Data and Targeting Insider, Laurie Sullivan - Thursday, July 7, 2016
Priorities USA pulled out the big guns Tuesday for an advertisement th ...
- Match Made In B2B Heaven? What Microsoft/LinkedIn Deal Means For Data, Targeting
Real-Time Daily, Giovanni Strocchi - Wednesday, July 6, 2016
The advertising industry is now trying to fathom how it will ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...
- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- Why Relevant Is The New Premium For Programmatic Buying
Real-Time Daily, Amit Avner - Thursday, June 30, 2016
There's a good reason why marketers have jumped on the programmatic bandwag ...
- Unruly Partners With 'WSJ' On Outstream Viewable Video Ad Formats
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Stre ...
- Ad Targeting The Complex, Consequential Hispanic Vote In 2016
Red, White & Blog, Philip Rosenstein - Thursday, June 30, 2016
The Hispanic voter has been a central figure in the 2016 campaig ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Turn Adds Integral Ad Science Video Targeting Technology
Real-Time Daily, Tobi Elkin - Wednesday, June 29, 2016
Turn has added Integral Ad Science's pre-bid video viewability targeting technology ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- Publicis Addresses Household Targeting, Finds Higher Yield For Brand Vs. Category
MediaDailyNews, Joe Mandese - Friday, June 17, 2016
Among some important new research and insights unveiled during the Advertising Resear ...
- Mobile Local Search Ad Share To Decline, But Maintains Largest Share
SearchBlog, Laurie Sullivan - Thursday, June 16, 2016
Search will account for 57% of the local-targeted mobile ad spend ...
- AccentHealth Acquires PageScience, Expands Programmatic Footprint
MediaDailyNews, Ben Frederick - Tuesday, June 14, 2016
PageScience's product, PageMatch, analyzes and gives a score for a high volu ...
- GumGum Launches In-Content Video Ad Format
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad un ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Buy Programmatic, Because You Can Make More
Show Daily, Joe Mandese - Saturday, June 11, 2016
Mark Twain famously said, "Buy land, they're not making it anymore," ...
- Putting The T- In TRPs: How Gildan Leveraged Programmatic To Target Better
Television News Daily, Joe Mandese - Saturday, June 11, 2016
At the MediaPost TV Summit, Levelwing's Steve Parker Jr. showed five spo ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- Personalization Drives Product Sales; Companies Invest Elsewhere
MobileShopTalk, Chuck Martin - Tuesday, June 7, 2016
One of the big promises of mobile has been personalization. Highly releva ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...