- Internet Commerce Coalition Urges Regulators To Loosen Proposed Privacy Rules
PolicyBlog, Wendy Davis - Wednesday, September 21, 2016
The trade group Internet Commerce Coalition, which includes broadband providers as we ...
- Videology Enables Programmatic Access To Screenvision Cinema Inventory
Real-Time Daily, Tobi Elkin - Thursday, September 15, 2016
Videology, a software provider for converged TV and video advertising, announced ...
- Snapchat Goes Further Into Ad Targeting
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
Snapchat is getting serious about ad targeting, including "letting advertisers target custome ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects Underway
Connected Thinking, Chuck Martin - Tuesday, September 13, 2016
While brands and marketers grapple with how to deal with an I ...
- Crunchbase Extends Its Database With Dynamic Searches, Email Alerts
Email Marketing Daily, Jess Nelson - Tuesday, September 13, 2016
Crunchbase, an online business intelligence platform created by TechCrunch, announced the laun ...
- Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
Content discovery platform Outbrain announced a partnership with Bombora, a provider ...
- TVAdSync Launches European Version Of Its Smart Retarget TV Product
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- VisualDNA Launches Personality-Based Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
VisualDNA, a marketing technology company that combines the science of psychology wi ...
- Adelphic & PushSpring Launch 'Mobile to Mobile" Partnership, Offering Access To App Data
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announc ...
- As Snapchat Matures, Is Its Honeymoon Phase Over?
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
"Other than reaching the younger crowd, it’s been difficult for advertisers ...
- AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
AudienceScience, a provider of advertising automation software, on Tuesday announced it h ...
- TubeMogul Partners With Factual To Improve Location-Based Mobile Audience Targeting Capabilities
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
TubeMogul on Tuesday leader announced a partnership with Factual, a mobile locati ...
- Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, August 31, 2016
Global data provider Equifax announced that its IXI Services unit and Ado ...
- Pinterest Improves Targeting For Advertisers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, August 31, 2016
The pin-sharing platform is inviting advertisers with a confirmed Web site ...
- Jivox Launches Platform For Dynamic, Personalized Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
Jivox introduced a new set of capabilities that will enable brand markete ...
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrat ...
- Targeting Across Search, TV Changes Everything
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2016
Not all brands tie and time television advertising spots to run simultaneous ...
- Centralized Buying Key To Cross-Channel Success
Real-Time Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors
Show Daily, Joe Mandese - Tuesday, August 23, 2016
Speaking during a keynote conversation with Real-Time Daily Editor Tobi Elkin th ...
- Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. On ...
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP
Real-Time Daily, Philip Rosenstein - Wednesday, August 17, 2016
Adelphic, the mobile and cross-device DSP, is releasing a new behavior-centric soluti ...
- Amobee Launches Triggers To Target Consumers With Offline, Online Data
Real-Time Daily, Philip Rosenstein - Tuesday, August 16, 2016
Marketing technology company Amobee announced on Tuesday the release of Amobee Trigger ...
- Clinton Dominates Digital, Fundraising, Does Trump Have The Resources To Compete?
Red, White & Blog, Philip Rosenstein - Thursday, August 11, 2016
The Clinton campaign has been heavily invested in digital advertising and da ...
- P&G Steps Away From Targeted Ads On Facebook -- Why?
RTBlog, Tobi Elkin - Thursday, August 11, 2016
Earlier this week, Procter & Gamble, the world's largest advertiser, announced ...
- P&G Will Scale Back On Targeted Facebook Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 10, 2016
The world's biggest advertising spender, Procter & Gamble, Co., is dialing do ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beaco ...
- Ad Tech Reacts To Facebook's Updates On Ad Blocking
RTBlog, Tobi Elkin - Wednesday, August 10, 2016
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
- Yieldbot Raises $35 Million To Grow Online Ad Business
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Online advertising firm Yieldbot has raised $35 million to grow its ...
- Dentsu Aegis' Amnet Partners With LinkedIn On Premium Programmatic
RTBlog, Tobi Elkin - Wednesday, August 3, 2016
Dentsu Aegis' programmatic arm Amnet has inked a deal with LinkedIn ...
- Every Customer Journey Starts With Awareness
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Writing on the Turn blog, Matt Westover, the company's vice president ...