- Unruly Taps IBM Watson To Improve Campaign Accuracy
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Unruly said it will use IBM Watson to create a new cogniti ...
- Skyhook Joins AppNexus Marketplace As Mobile Location Data Provider
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Skyhook, an ndependent location platform, said it joined the AppNexus marketplace ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- People, Not Perishables: Time For The Cookie To Crumble
Real-Time Daily, John Donahue - Wednesday, December 14, 2016
The cookie has had a good run. The heart of digital marketi ...
- BMW Remotely Locks Thief Inside Car
Connected Thinking, Chuck Martin - Sunday, December 11, 2016
One of the promises of connected or smart cars is that drivi ...
- Drawbridge Awarded Patent For Cross-Device Technology
Real-Time Daily, Philip Rosenstein - Wednesday, December 7, 2016
Drawbridge has announced that it recently secured a patent from the U. ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Targeted In-Car Marketing Starts In The Back Seat
Connected Thinking, Chuck Martin - Wednesday, November 23, 2016
Well before advertising enters the solo driverless car, it will spread ...
- Vistar Partners With LiveRamp, Acxiom On Targeting, Measurement For OOH
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Vistar Media, a technology firm that's created a marketplace for out-of-home medi ...
- Adform Partners With Rubicon Project On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmat ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...
- DoubleVerify Partners With MediaMath, Expands Relationships With The Trade Desk And Turn
Real-Time Daily, Tobi Elkin - Monday, November 21, 2016
DoubleVerify has announced a new partnership with MediaMath to integrate its da ...
- Simpli.fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a tempor ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Facebook Prohibits Race-Based Targeting For Housing, Job, Credit Ads
Daily Online Examiner, Wendy Davis - Friday, November 11, 2016
Facebook will prohibit marketers from using a race-based targeting option for a ...
- Black Lawmakers Criticize Facebook Over Race-Based Targeting Options
Daily Online Examiner, Wendy Davis - Wednesday, November 2, 2016
A group of black lawmakers are calling on Facebook CEO Mark Zuckerbe ...
- Adelphic Partners With TripleLift On Self-Serve Native Workflow
Real-Time Daily, Tobi Elkin - Monday, October 31, 2016
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLif ...
- Report: Facebook Lets Advertisers Prevent Minorities From Seeing Ads
PolicyBlog, Wendy Davis - Friday, October 28, 2016
Facebook enables advertisers to prevent their ads from being shown to use ...
- Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Real-Time Daily, Philip Rosenstein - Tuesday, October 25, 2016
Ad-tech company Turn this week released Advanced Audience Insights, a new soluti ...
- New Ad Unit Captured Voter Sentiment In Real Time Post-Debate
Real-Time Daily, Tobi Elkin - Tuesday, October 25, 2016
AdTheorent, a provider of data-based predictive tools, used a new ad un ...
- Bing Ads Reorganizes Workflow, Adds Intelligence To Recommend Bids, Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2016
Tailored recommendations based on goals, guidance through bid and budget estimates, a ...
- Ad Tech Sharpens Approaches To Data Targeting
RTBlog, Philip Rosenstein - Friday, October 21, 2016
Ad tech iterates, at times, on a seemingly yearly or even month ...
- The Future Of Consumer Targeting Lives At Intersection Of Digital, Physical Data
Real-Time Daily, Tom Phillips, Cali Tran - Wednesday, October 12, 2016
While there are billions of daily data signals from online and mobi ...
- FCC's New Privacy Proposal: ISPs Must Obtain Opt-In Consent To Target People Based On Web-Browsing History
Digital News Daily, Wendy Davis - Thursday, October 6, 2016
Federal Communications Commission Chairman Tom Wheeler has refined his proposal for broadba ...
- Bing Rolls With Expanded Device Targeting
SearchBlog, Laurie Sullivan - Wednesday, October 5, 2016
Bing's strategy to get more advertisers to run paid-search and shopping campaig ...
- Why There Are So Many Chevy Silverados Parked At Kohl's
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2016
Each store's shoppers have distinct automotive buying habits. Kohl's shoppers are almo ...
- Are Your Targeting Objectives Sabotaging Your Business Objectives?
Supply-Side Insider, Rachel Clayton - Wednesday, September 28, 2016
Today's marketers have a myriad of data and technology tools to u ...
- AppLovin Will Be Acquired By A Chinese Investor For $1.42B
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
San Francisco-based mobile ad-tech firm AppLovin will sell a majority stake ...
- Programmatic's Evolution: Where Are We Now, Where Are We Going?
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
At an Advertising Week panel on the evolution of programmatic media, indust ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...