- New Targeting Feature Seeks To Identify All Devices Within A Household
Real-Time Daily, Tobi Elkin - Monday, April 3, 2017
Screen6 launched a new data feature that will enable it to identi ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
MobileShopTalk, Chuck Martin - Tuesday, March 28, 2017
Marketers have forever been looking for better ways to target shoppers. A ...
- Pinterest Is Gaining The One Thing Facebook Is Losing
SearchBlog, Laurie Sullivan - Wednesday, March 29, 2017
eMarketer's forecast suggests that Pinterest will gain ground with every age gro ...
- Window, Window In The Wall....
Garfield at Large, Bob Garfield - Monday, March 20, 2017
The ANA wants a window into the walled gardens. Fair enough. T ...
- ANA Calls On 'Walled Gardens' To Submit To Indie Audits By MRC
MediaDailyNews, Joe Mandese - Friday, March 17, 2017
The Association of National Advertisers has called on digital "walled gardens" ...
- Spongecell Integrates Grapeshot's Keyword Targeting Tech
Real-Time Daily, Tobi Elkin - Friday, March 17, 2017
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeti ...
- Trillium Software Launches Trillium Precise To Enhance Customer Data
Real-Time Daily, Philip Rosenstein - Wednesday, March 1, 2017
Trillium Software, a data solutions provider, announced on Wednesday the release ...
- Global Media Firm Launches Native Ad Channel Via Data-Driven Agency
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Matomy Media Group said its data-driven advertising agency dubbed "mtmy" will off ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketi ...
- Look For Contextual Signals To Implement 'Moment Marketing'
RTBlog, Tobi Elkin - Monday, February 20, 2017
So what does all the talk about "moment marketing" mean? Just a ...
- Bidtellect Bows Next-Gen Native Demand-Side Platform
Real-Time Daily, Tobi Elkin - Tuesday, February 14, 2017
Bidtellect, a native ad platform for marketers, released the next iteration ...
- 7 Questions On How To Use AI Technology -- Without A Data Scientist
AI Insider, Mike Azzara - Thursday, February 9, 2017
If you have at least a half-million customers and good customer-interaction dat ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens ...
- InMobi Partners With Adsquare On In-App Audience Targeting Solutions
Real-Time Daily, Tobi Elkin - Wednesday, February 8, 2017
Mobile ad platform InMobi said it's partnering with mobile data exchange adsqua ...
- Still Wondering How Trump Won? Try Psychographic Targeting
Online Spin, Kaila Colbin - Friday, February 3, 2017
You wake up, yawn, stretch. Pick up the phone. Check Facebook. "Like ...
- Data Becomes 'Pillar' Of Advertising In 2017
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2017
If 2016 was the year of measurement, than 2017 will become t ...
- LiveIntent, LiveRamp Offer 'People-Based' Marketing For Brands, Publishers
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
LiveIntent and LiveRamp formed a partnership to offer "people-based" inventory to med ...
- Programmatic Personalization Requires Cross-Functional Collaboration
Real-Time Daily, Kelsey Meuse - Wednesday, January 25, 2017
In recent months, agencies and advertisers across the globe have been increasi ...
- NinthDecimal, Acxiom Team For Location Data
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
NinthDecimal, a marketing platform comprised of location data, announced a data integrati ...
- Tapad, WideOrbit Partner To Provide Cross-Screen Programmatic TV Buying
Real-Time Daily, Philip Rosenstein - Tuesday, January 24, 2017
Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform power ...
- More Smart Sensors Coming In Consumer Electronics, Cars
Connected Thinking, Chuck Martin - Thursday, January 19, 2017
One of the fundamental components of the Internet of Things are sensor ...
- Snapchat To Enable Ad Targeting Using Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, January 19, 2017
Snap, the maker of Snapchat, is looking to target consumers via da ...
- Sensors, Connected Things Moving Into Retail
Connected Thinking, Chuck Martin - Wednesday, January 18, 2017
The Internet of Things is moving into retail. Yesterday I wrote he ...
- Horizon Media Selects Adbrain As Primary Cross-Device Partner
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Adbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- FollowAnalytics Bows Mobile Tool With Machine Learning, Predictive Intelligence To Personalize Messaging
Real-Time Daily, Tobi Elkin - Friday, January 13, 2017
FollowAnalytics, a mobile marketing platform that aims to help marketers increase interacti ...
- What's The Potential For Programmatic Video?
RTBlog, Tobi Elkin - Friday, January 13, 2017
At CES 2017 there were plenty of new gadgets and technologies, a ...
- Indoor Location Moving Up The IoT Value Chain
Connected Thinking, Chuck Martin - Wednesday, January 11, 2017
In true IoT fashion, even smartphones will be getting smarter in t ...
- LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
LinkedIn's products chief is strategizing how to integrate some of Microsoft's too ...
- Nielsen Continues Spending Spree, Confirms Acquisition Of VisualDNA
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
Just a day after purchasing media metadata business Gracenote for $560 millio ...
- Is It Time For Programmatic Creative?
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
When we talk about programmatic media and advertising, it's usually a discussi ...