- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has ...
- Bringing Native Advertising To Transit Apps
Native Insider, Tobi Elkin - Tuesday, July 11, 2017
A Chicago-based mobile ad network that specializes in location-based targeting and trans ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile Shopping
Digital News Daily, Tobi Elkin - Monday, July 3, 2017
While most people are focused on the beginning of summer, Facebook alrea ...
- Where In The World Is My Digital Consumer?
RTBlog, Philip Rosenstein - Monday, June 19, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- DataXu, Placed Connect In-Store Consumers And Targeted TV
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
DataXu and Placed, a provider of location-based attribution services, on Thursday sa ...
- Facebook Launchs New Ad Tools
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Facebook announced new tools to help marketers make their ads perform bett ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaign ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
Digital News Daily, Philip Rosenstein - Wednesday, June 14, 2017
Marketers can now target audiences based on page-level demographic data, predicted viewabili ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About Everyone
MAD, Steve McClellan - Thursday, June 8, 2017
The New M1 Platform has anonymized data on every adult American, accordi ...
- LiveRamp Adds People-Based Search Targeting For Google Customer Match
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2017
Marketers can now target individual consumers in Google search queries even wh ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal
Television News Daily, Wayne Friedman - Thursday, May 25, 2017
The deal is for the upfront and scatter markets. It will all ...
- Google Tests AMP Landing Pages For Search Ads, Converts Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2017
A new AdWords beta that allows marketers to use fast-loading AMP pag ...
- Information Commissioner To Probe Parties' Use Of Social Targeting
Around the Net In MAD London, Sean Hargrave - Thursday, May 18, 2017
The Information Commissioner has launched an investigation to discover whether political parti ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
Mobile Insider, Chuck Martin - Thursday, May 18, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Machine Learning Is The Present And Future
Real-Time Daily, Ben Kartzman - Wednesday, May 10, 2017
Artificial intelligence (AI), or machine learning, is a hot topic and h ...
- Will Democracy Survive Hypertargeting?
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, May 4, 2017
"What we fear is a future in which potent personal data ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- The Golden Age Of Retargeting?
Online Spin, Cory Treffiletti - Wednesday, April 26, 2017
Are we entering into the Golden Age of Retargeting? There are ...
- Half Of Consumers Frustrated By Irrelevant Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 21, 2017
Half of consumers feel frustrated about receiving marketing information over the Intern ...
- Google Home Solves Major Flaw For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2017
Google on Thursday said it will provide the ability for up ...
- Mobile App Surge Is An Opportunity, But Not For The Reason You Think
Mobile Insider, Sean Hargrave - Thursday, April 20, 2017
Mobile app use is booming, but attention is focused on a sma ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- Strategy, Not Execution, Optimizes Content Marketing
Email Marketing Daily, Jess Nelson - Thursday, April 13, 2017
Mike Tirone, senior digital marketing strategist at R2integrated, says a targeted framewo ...
- Mobile App Surge Is An Opportunity, But Not For The Reason You Think
London Blog, Sean Hargrave - Thursday, April 13, 2017
Mobile app use is booming, but attention is focused on a sma ...
- Location-Targeting Guidelines Will Help Bring More Discipline To Mobile Marketing
Mobile Insider, Tobi Elkin - Thursday, April 6, 2017
Last week the Media Rating Council finalized location-based ad measurement guidelines. Locati ...
- Roku Guarantees Audience Targeting For TV Advertisers
Television News Daily, Laurie Sullivan - Monday, April 3, 2017
Marketers can now measure campaigns on the Roku platform using detailed demograph ...
- Retailers Moving Into The Internet Of 12 Billion Connected Things
Connected Thinking, Chuck Martin - Monday, April 3, 2017
Retail is starting to lean on the Internet of Things to bett ...