- Can Personalization Get Beyond 'Creepy'?
MediaDailyNews, George Simpson - Thursday, July 12, 2018
Although it might all sound impressive in a press release (or ...
- Smart TVs Gather Viewing Info For Targeting Ads
Around the Net in IoT, Chuck Martin - Thursday, July 5, 2018
Television viewer information is increasingly being captured and used for more preci ...
- The Digital Balloon: Brands Work To Integrate Email And Other Tools
Email Insider, Ray Schultz - Monday, July 2, 2018
Email is a key part of the digital mix, but it's on ...
- The Long-Tail Model: Reaching Enterprise Tech Buyers By Email
Email Insider, Ray Schultz - Friday, June 29, 2018
TechTarget provides content to 18,000 specialized users. John Steinert explains how ...
- Evergage Debuts Personalized Survey Tool
Email Marketing Daily, Ray Schultz - Thursday, June 28, 2018
SmartSurveys allows brands to send email surveys based on web behavior, Everga ...
- Democratic Candidate Deploys Personalized Email-Video Campaign
Email Marketing Daily, Ray Schultz - Monday, June 25, 2018
A Colorado primary candidate is sending video messages via the AdGreetz platf ...
- IAB Proposes Framework To Standardize Targeting Data
Digital News Daily, Wendy Davis - Wednesday, May 23, 2018
IAB Tech Lab is proposing a new framework aimed at giving buye ...
- The Droid You're Looking For
Media Insider, Ted McConnell - Thursday, May 3, 2018
I did a little research to determine if, by looking at ...
- Fitbit Collaborates With Google On Wearables, Connecting Healthcare Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 30, 2018
Fitbit will use Google's Cloud services and Healthcare API to build o ...
- Search Data Identifies When A Company Might Relocate
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 30, 2018
Developers at the Economic Development Authority in Western Nevada have developed ...
- Consumers Lose Loyalty When Brands Make Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 2, 2018
Some 55% of consumers participating in a survey released Monday said th ...
- Snap Debuts 'Radius' Targeting Ads To Specific Points
Digital News Daily, Gavin O'Malley - Friday, March 23, 2018
While Facebook gets raked over the coals, Snap is taking the opportuni ...
- Pinterest Search Driving Higher Social Ad Investments
Performance Marketing Insider, Laurie Sullivan - Thursday, February 22, 2018
iProspect's paid social clients spent 72% more on media in Q4 20 ...
- To Save Ad Targeting, Ensure Data Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2018
Developers at Lotame, an exchange for third-party data for the advertising industr ...
- L.L. Bean To Continually Track Clothing After Purchase
Connected Thinking, Chuck Martin - Friday, February 9, 2018
Tracking consumers through sensors in clothing may now become a reality, ...
- What Will 2018 Bring For Online Video?
Video Insider, Alex Weprin - Tuesday, January 2, 2018
2017 was a banner year for over-the-top video, and digital video ...
- Location Of Things Market Growing To $71 Billion
Connected Thinking, Chuck Martin - Thursday, December 28, 2017
A major aspect of the Internet of Things is the increasing abili ...
- CMO Study: Programmatic Still Facing Obstacles
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2017
The need for more efficient ad targeting with increased transparency began ...
- Amazon, T-Mobile, Cox And Others Sued Over Age-Targeted Job Ads On Facebook
Digital News Daily, Wendy Davis - Friday, December 22, 2017
"For employers and employment agencies that want to exclude older workers, Facebook ...
- Facebook Enables Advertisers To Block Job Ads Based On Age
PolicyBlog, Wendy Davis - Thursday, December 21, 2017
Facebook is allowing advertisers, including Verizon, Target and Amazon, to block j ...
- Forrester: Marketers Still Struggling To Understand Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 21, 2017
Banner ads still prevail, first and last-click attribution are more common th ...
- A Tale Of Two Tails
Media Insider, Ted McConnell - Thursday, December 14, 2017
Targeting works -- which, by the way, is why everyone does i ...
- 32% Of Marketers To Bring Programmatic Media Buying In-House
Digital News Daily, Laurie Sullivan - Monday, October 30, 2017
Many marketers plan to bring programmatic media buying in-house, but just ...
- Royal Caribbean 5,500-Passenger Cruise Ship Adds High Tech; Robots Make Drinks
Connected Thinking, Chuck Martin - Friday, October 13, 2017
The Internet of Things continues to set sail on the high sea ...
- Broadband Privacy Bill Stalls In California
Digital News Daily, Wendy Davis - Sunday, September 17, 2017
Lawmakers in California late Friday shelved a privacy bill that would ha ...
- That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' Targeting
Digital News Daily, Joe Mandese - Friday, September 15, 2017
It is not uncommon for media buyers to place ads targeting religio ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution
Digital News Daily, Philip Rosenstein - Wednesday, August 9, 2017
Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway wi ...
- The Standard Identity Framework
Media Insider, Ted McConnell - Thursday, August 3, 2017
Recently, a consortium of ecosystem players announced something so sensible it's amazi ...
- Vizio Loses Another Round In Privacy Battle
Digital News Daily, Wendy Davis - Wednesday, July 26, 2017
Handing another defeat to smart TV company Vizio, a judge on Tuesd ...