- Mmojo Partners With Bombora To Supply B2B Intent Data
Email Marketing Daily, Ray Schultz - Thursday, March 7, 2019
The arrangement between Mmojo and Bombora could help B2b marketers build the ...
- Senators Want FTC To Scrutinize Facebook Over 'Friendly Fraud'
Digital News Daily, Wendy Davis - Friday, February 22, 2019
"It is clear that Facebook did not step in when it beca ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'
Television News Daily, Wayne Friedman - Friday, February 8, 2019
The guarantee was based on U.S. box-office results, where the movie earn ...
- Spotify Moves Into Podcasts With Gimlet And Anchor Purchases
Around the Net In MAD London, Sean Hargrave - Thursday, February 7, 2019
Spotify is doubling down on podcasts with the purchases of the popul ...
- Are Some Brands Wasting Ad Budgets With Super Bowl Buys?
MAD, Larissa Faw - Wednesday, January 30, 2019
According to Viant, Super Bowl watchers are more likely to purchase certa ...
- James Franco Answers The Phone For 'Disaster Artist'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Fans who called James Franco had their phone numbers captured and match ...
- Today's Audience Targeting Strands Marketers In The 'Uncanny Valley'
Marketing Insider, Jonathan Ricard. - Thursday, January 24, 2019
The uncanny valley is the strong aversion many people feel when observi ...
- LinkedIn Adds Interest Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 23, 2019
Behavior plays a major role in new targeting options on LinkedIn, whi ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In Bed
Connected Thinking, Chuck Martin - Sunday, January 20, 2019
How open consumers are to mobile advertising varies, depending on what they' ...
- Individualization Vs. Personalization At Retail
Connected Thinking, Chuck Martin - Wednesday, January 16, 2019
With individualization at retail, shoppers receives relevant video information while not havi ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, Targeting
Digital News Daily, Laurie Sullivan - Friday, January 4, 2019
The move not only confuses enforcement made during vehicle traffic stops, b ...
- Will Audience Targeting Kill The Keyword In 2019?
Search & Performance Marketing Daily, Alwi Suleiman - Thursday, December 13, 2018
The days when keywords could either make or break a successful onli ...
- Nigerian Scammers Move To UK And Use Commercial Data To Target Victims: Report
Email Marketing Daily, Ray Schultz - Friday, December 7, 2018
London Blue has assembled 50,000 profiles, with half of them located ...
- Oath Fined $5 Million Over Children's Privacy
Digital News Daily, Wendy Davis - Tuesday, December 4, 2018
New York Attorney General Barbara Underwood has fined Oath $5 million f ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital aud ...
- Criteo Acquires U.S.-Based Manage To Dig Deeper Into Apps
Performance Marketing Insider, Laurie Sullivan - Thursday, November 1, 2018
Criteo reported the acquisition of Manage this week, and said the acquisiti ...
- Personalize -- But With Purpose
Marketing Insider, Scott Swanson - Tuesday, October 30, 2018
Though the pressure to personalize marketing is increasing across all channels, markete ...
- Wireless Thermometer Shares Your Health Info With Clorox
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 28, 2018
Clorox paid to license information from Kinsa, a tech start-up that sel ...
- Taming The Digital Marketing Juggernaut
Marketing Insider, - Thursday, October 25, 2018
Multiple research studies have shown that improved personalization can boost return ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- Feds Charge Russian With 'Information Warfare' Campaign
Digital News Daily, Wendy Davis - Friday, October 19, 2018
The Department of Justice has brought criminal charges against a Russian wom ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets
Digital News Daily, Laurie Sullivan - Thursday, October 18, 2018
BIA Advisory Services' report suggests that businesses with 500 or more employe ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New Thing
RTBlog, Joe Mandese - Sunday, September 30, 2018
For all the ways marketers target people -- demos, etc. -- charact ...
- How Facebook Uses 'Shadow Contact Information' To Target Ads
Around the Net In Digital, Gavin O'Malley - Thursday, September 27, 2018
Gizmodo considers all the data that Facebook and its advertisers use ...
- Don't Be Lazy Or A Creep: Set Higher Bar For Personalization
Marketing Insider, Adam Levitt - Wednesday, September 19, 2018
Why does "creep factor" still enter into the conversation about how markete ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?
Television News Daily, Karl Stillner - Wednesday, September 12, 2018
The democratization of TV viewing data has opened up the floodgates ...
- Catering To Digital Mindsets
Marketing Insider, Jonathan Cherki - Wednesday, August 22, 2018
Traditional personas give you an incomplete picture of user behavior. Adding inte ...
- BitTorrent's Ashwin Navin Speaks Out As Blockchain Tron Acquires Company
Digital News Daily, Laurie Sullivan - Thursday, July 26, 2018
Tron, a blockchain company from China, officially acquired BitTorrent on Wednesday f ...
- Opt-In Data Haul: Fluent Leverages Content To Fuel Personalized Marketing
Email Insider, Ray Schultz - Wednesday, July 25, 2018
Fluent gleans email addresses and other data from registrations on its ma ...