Clorox paid to license information from Kinsa, a tech start-up that sells internet-connected thermometers which sync up with a smartphone app enabling consumers to track their fevers and
symptoms. “The data showed Clorox which ZIP codes around the country had increases in fevers,” according to The New York Times. “The company then directed more ads to those
areas, assuming that households there may be in the market for products like its disinfecting wipes."
Read the whole story at The New York Times »