- Beacons: Advertising vs. Data Collection
Connected Thinking, Chuck Martin - Friday, August 14, 2015
Beacons are hardly the biggest thing in the Internet of Things b ...
- 75% Would Skip Stores that Use Facial Recognition for Marketing
Connected Thinking, Chuck Martin - Wednesday, August 12, 2015
There may be a million or so beacons in the marketplace b ...
- Agencies See Privacy, Trust As Key IoT Issues
Connected Thinking, Chuck Martin - Tuesday, August 11, 2015
In almost any in-depth conversation about the Internet of Things with marketer ...
- Big Beacon Revenue to Come from Advertising
Connected Thinking, Chuck Martin - Thursday, July 30, 2015
Beacons will be big in the world of the Internet of Thin ...
- Sony Mobile Starts Drone Business for New Market
Connected Thinking, Chuck Martin - Friday, July 24, 2015
While millions of beacons and sensors get deployed on the ground a ...
- Google Launches Eddystone, a New Open Beacon Standard
Connected Thinking, Chuck Martin - Wednesday, July 15, 2015
Google just gave beaconing around the world a big boost. A n ...
- 59% OK with Trading In-Store Location for Deals
MobileShopTalk, Chuck Martin - Tuesday, July 14, 2015
For mobile shoppers, deals continue to rule. Most consumers in a sto ...
- Instagram Plans More Targeting Options As It Hits 14m UK Users
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Instagram is enabling more consumer targeting options to allow advertisers to ...
- Millennials' Beacon Reach: 38% of Moms, 20% of Women
Connected Thinking, Chuck Martin - Tuesday, July 7, 2015
Millennial moms are poised to be beaconed. Whether or not they reali ...
- Thoughtless Publishers Drive Away Readers
Publishing Insider, Paolo Gaudiano - Thursday, June 18, 2015
Sometimes publishers appear so desperate to increase readership that they overstep the ...
- Mobile Ad Targeting by Commercial Intent Signals
MobileShopTalk, Chuck Martin - Wednesday, June 10, 2015
Targeting the mobile shopper and delivering relevant messaging get better each yea ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- After The NewFronts: Think Regional, Think Programmatic
Online Video Daily, Heather Robertson - Tuesday, June 9, 2015
We wrapped up the 2015 Digital Content NewFronts last month, but it&rsquo ...
- Useful Vs. Creepy: The Jury Is Still Out
Online Media Daily, George Simpson - Thursday, May 28, 2015
Serving "the right ad, to the right person, at the right tim ...
- With Home Address Identification, Reveelz Takes Targeting Too Far
Online Spin, Kaila Colbin - Friday, May 29, 2015
As ads become more and more ubiquitous, and as advertisers become mo ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, May 26, 2015
Sports fans have always been on the leading edge of mobile us ...
- The 5 Levels of the Path to Personalization
MobileShopTalk, Chuck Martin - Friday, May 22, 2015
Targeting customers along their mobile path to purchase regularly involves various approach ...
- Beacons & Moving into the Nitty-Gritty
MobileShopTalk, Chuck Martin - Wednesday, May 20, 2015
It's good to see that discussions around beacons are moving well beyo ...
- 54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
MobileShopTalk, Chuck Martin - Thursday, May 14, 2015
With mobile, location is king. That is, when it's the right locatio ...
- Next Up: Event Targeting In Politics
Marketing: Politics, Ray Kingman - Tuesday, May 12, 2015
Candidates for public office love events. Country fairs, town halls, campus visit ...
- Make YouTube Kids Subject To FTC Ad Rules, Group Says
Around the Net in Video, P.J. Bednarski - Tuesday, April 21, 2015
The Campaign for a Commercial-Free Childhood, based in Boston, has urged t ...
- Hyperlocal Essentials For The Programmatic Mobile Advertiser
Mobile Insider, Ratko Vidakovic - Tuesday, April 21, 2015
In the cookie-less world of mobile, hyperlocal data is an effective w ...
- 37% of Large Retailers to Deploy Beacons This Year
MobileShopTalk, Chuck Martin - Friday, April 17, 2015
Many large and small retailers plan to deploy beacons this year b ...
- Will Google Connect Mail, YouTube To Target Search Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2015
The underbelly of the Web connects a person's Gmail email address, YouTu ...
- For Digital Marketing, Targeting Can Be Deadly
Online Spin, Kaila Colbin - Friday, April 10, 2015
As it is no doubt for you, much of the content ...
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Real-Time Daily, Tyler Loechner, Joe Mandese - Thursday, March 26, 2015
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplac ...
- Can You Identify Your Audience?
Online Spin, Cory Treffiletti - Wednesday, March 25, 2015
If your marketing isn't working, it's because you may not know wh ...
- Programmatic TV Gets More 'Real-Time'
RTBlog, Tyler Loechner - Monday, March 23, 2015
AOL, one of a handful of ad tech players attempting to le ...
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2015
AOL plans to announce Thursday a global partnership with Kenshoo that wi ...
- Cumulus Names Bouvard CMO
MediaDailyNews, Erik Sass - Wednesday, March 18, 2015
Media research and marketing veteran Pierre Bouvard has been named to t ...