- Post-Purchasing Commerce As a Tap Away at SXSW Panel
MobileShopTalk, Chuck Martin - Tuesday, March 17, 2015
The focus on certain mobile commerce technologies sometimes can be used ...
- Making Content More Relevant: Q&A With Conductor's Seth Besmertnik
MediaDailyNews, Charlene Weisler - Tuesday, March 10, 2015
Conductor CEO Seth Besmertnik has found a way for companies to discov ...
- Targeting Your Wrist? Not So Fast, Apple
Data and Targeting Insider, Steve Smith - Monday, March 9, 2015
Only a small percentage of consumers interested in the wearable computing mark ...
- Deals Ride Along Mall WiFi for Mobile Shoppers
MobileShopTalk, Chuck Martin - Wednesday, March 4, 2015
More ads or deals are coming to mobile mall shoppers, courtesy ...
- IoT, Mobile & Connected Shoppers: Views from MIT
MobileShopTalk, Chuck Martin - Friday, February 27, 2015
One of major obstacles to mobile commerce is less the technology a ...
- Behemoth Beaconing: Groupon, Facebook, Shazam
MobileShopTalk, Chuck Martin - Friday, February 13, 2015
Another indicator of the magnitude and coming impact of beacons is th ...
- Beaconing at Bonnaroo & the Lessons Learned
MobileShopTalk, Chuck Martin - Thursday, February 12, 2015
An organization is not likely to find out how their particular custome ...
- Seven Ways To Improve Audience Targeting
Publishing Insider, Paolo Gaudiano - Thursday, February 12, 2015
As an online publisher, you probably use audience targeting: whether done throu ...
- Beacons & Meeting Consumer Needs
MobileShopTalk, Chuck Martin - Wednesday, February 11, 2015
Beacons are so small yet such a big deal. That was o ...
- Nexstar Acquires Video DSP Yashi For $33M
Real-Time Daily, Tyler Loechner - Tuesday, February 3, 2015
Irving, Texas-based TV broadcaster Nexstar Broadcasting Group this week announced it h ...
- Does Pinterest Really Need More Men?
The Social Graf, Erik Sass - Friday, January 23, 2015
It's common knowledge that Pinterest users are mostly women, and it's convention ...
- Beacons & More Deals, Deployments & Announcements
MobileShopTalk, Chuck Martin - Wednesday, January 21, 2015
To say there is a lot happening in the world of beaco ...
- On Finding the Hidden Beacon Network at CES
MobileShopTalk, Chuck Martin - Thursday, January 8, 2015
Two sets of beacons were at CES this year, one in ...
- Retailers Waste More Than Half Of Digital Budgets On Bot Traffic
MediaDailyNews, Laurie Sullivan - Friday, December 19, 2014
Suspicious Web traffic in the U.S. rose 36% sequentially in the thi ...
- Bloomberg News, 'Bloomberg Businessweek' To Merge Online
MediaDailyNews, Erik Sass - Friday, December 12, 2014
The Web sites of Bloomberg Businessweek and Bloomberg News are merging ne ...
- The Axis Of Marketing: Data + Content
Online Spin, Cory Treffiletti - Tuesday, December 9, 2014
Marketing today is radically different from the way it was just ...
- Outfront Creating Digital Platform For Outdoor Ads
MediaDailyNews, Erik Sass - Monday, December 8, 2014
Outfront Media, formerly known as CBS Outdoor, has joined forces with Vider ...
- JCPenney Joins App-Happy Holiday
Marketing Daily, Sarah Mahoney - Friday, December 5, 2014
IBM Digital Analytics Benchmark says mobile accounted for 28% of Cyber Monday ...
- Beacons Living in the Shadow of Mobile Holiday Shopping
MobileShopTalk, Chuck Martin - Wednesday, December 3, 2014
In the world of mobile commerce, all attention has been focused ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, November 25, 2014
Sports fans have always been on the leading edge of mobile us ...
- 60% of Shoppers Welcome Beacons, 30% Redeem Offers
MobileShopTalk, Chuck Martin - Tuesday, November 25, 2014
Shoppers who receive beacon-triggered messages appear to be OK with getting the ...
- Samsung Goes Big on Beaconing, Challenges Apple; Questions Loom Large
MobileShopTalk, Chuck Martin - Friday, November 14, 2014
Samsung says it is getting into beaconing in a big way. T ...
- Beaconing Joins the Mobile Path to Purchase
MobileShopTalk, Chuck Martin - Thursday, November 13, 2014
Beacons continue to find their way into more parts of the mobi ...
- Post-Beaconing Begins; Location Info Captured Now, Used Later
MobileShopTalk, Chuck Martin - Tuesday, November 11, 2014
Welcome to the world of post-beaconing. For many months, beacons have be ...
- Holiday Shopping & Using Mobile to Compare Prices
MobileShopTalk, Chuck Martin - Friday, November 7, 2014
The price better be right for in-store holiday shoppers this time aroun ...
- Beacons Rolling into the Market by the Thousands
MobileShopTalk, Chuck Martin - Wednesday, November 5, 2014
While beacons themselves don't really do a lot, they're going to cau ...
- Lord & Taylor Goes All In on Beacons; Urban Outfitters Launches
MobileShopTalk, Chuck Martin - Tuesday, November 4, 2014
The beacon tidal wave is growing. Following a successful three-month trial ...
- How Pinterest Rich Pins Becomes Google AdWords 2.0
SearchBlog, Laurie Sullivan - Monday, November 3, 2014
Adding descriptions or text to images in social sites like Pinterest provid ...
- The Many Questions Around Beacons
MobileShopTalk, Chuck Martin - Friday, October 31, 2014
This being Halloween, it brings to mind one scary thought: anyone w ...
- Hi, I'm Your Local Beacon - Welcome to My Store!
MobileShopTalk, Chuck Martin - Thursday, October 30, 2014
Beacons already are in use in a multitude of venues, including reta ...