- AT&T Rebranding As Lifestyle Company In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
AT&T hopes to change direction in an ambitious new rebranding campaign, "Rethi ...
- AT&T Image Campaign Accentuates the Positive, Not Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
...
- Google Voice Desktop App Blow To Skype?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, April 8, 2010
Challenging Skype and other VoIP providers, Google has built a Google Voi ...
- Sprint Urges People To Recycle Cell Phones
Marketing Daily, - Friday, April 2, 2010
On April 5, the company is launching a video featuring CEO D ...
- Top-Ranked Cell Phones
Marketing Daily, - Monday, April 5, 2010
Smartphones
1. Apple 2. RIM BlackBerry 3. HTC 4. Samsung 5. Nok ...
- Can iPad Sales Scale?
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 2, 2010
Despite strong pre-order numbers, image problems could prevent iPad sales from scalin ...
- Sprint Ads Tout Money-Back Guarantee
Marketing Daily, - Wednesday, March 31, 2010
The company will begin touting the plan in a new television ...
- Recession Cited For Prepaid Phone Spike
Marketing Daily, Aaron Baar - Wednesday, March 31, 2010
Nearly two-thirds of the 4.2 million net new subscribers added during t ...
- Anticipating Verizon's IPhone, AT&T Beefs Up Urban Networks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 31, 2010
AT&T executives set up a 100-day plan in mid-December to dramatically impro ...
- AT&T Spreads Anti-Text Word Via Series
Marketing Daily, Aaron Baar - Tuesday, March 30, 2010
"We have a particular interest in reaching the youth demographic as th ...
- New CDMA Device Could End AT&T's Domestic Grip On IPhone
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 30, 2010
Apple plans to release an iPhone this year that will work ...
- Study ID's Five Types Of Cell Phone Users
Marketing Daily, Karl Greenberg - Monday, March 29, 2010
The study also finds that AT&T Wireless indexes well above average ...
- HTC On A Roll As Nexus One Reportedly Outsells iPhone
MoBlog, John Capone - Friday, March 26, 2010
The sales race between handsetmakers HTC, Apple, Motorola and others begins ...
- FCC Must Stop Telecom Carriers From Acting Like 'Medieval Barons,' Says Digital Rights Group
Online Media Daily, Wendy Davis - Thursday, March 25, 2010
The digital rights groups Free Press and Public Knowledge have reiterated ...
- Yellow Pages Logo Redesign Paradox
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
A logo redesign conveys the brand's move from phone book to digit ...
- AdMob: Smartphones, Mobile Web Booming
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 25, 2010
Led by the iPhone, smartphone usage is up 193% year-over-year (in absolu ...
- Verizon Preps Launch Of Free Skype Service
Marketing Daily, Aaron Baar - Tuesday, March 23, 2010
Executives did not disclose marketing plans behind the service, although Verizon wou ...
- U.S. Man Sets Record For Fastest Text Message
Marketing Daily, - Monday, March 22, 2010
Franklin Page, a recent employee of Swype, typed Guinness's official phrase f ...
- NPD: Smartphone Sales Reaching Critical Mass
Marketing Daily, Aaron Baar - Monday, March 22, 2010
According to the NPD Group, smartphones accounted for 31% of all hands ...
- AT&T Pushes Paperless Conversion, Offers Trees
Marketing Daily, - Wednesday, March 17, 2010
AT&T has announced a goal of having one million of its custome ...
- TVB: 30% Get TV Without Cable, Ad Delivery Erodes
MediaDailyNews, Wayne Friedman - Tuesday, March 16, 2010
The Television Bureau of Advertising says the growth of satellite and tel ...
- AT&T Rolling Out Cheap Phones With Web Services
Around the Net In Brand Marketing, Thom Forbes - Monday, March 15, 2010
AT&T is introducing services today that allow its consumers to perform tas ...
- Survey: RIM Struggling Vs. Apple, Google
Marketing Daily, Aaron Baar - Monday, March 15, 2010
Still, RIM remains the leader in smartphone market share, due mostly ...
- Goldman's Downgraded Forecast For Nexus One Still A Win For Google
MoBlog, Mark Walsh - Friday, March 12, 2010
With Goldman Sachs recently cutting its sales forecast for Google's Nexus O ...
- Verizon Wireless, NFL Team For Mobile Effort
Marketing Daily, - Tuesday, March 9, 2010
Verizon Wireless and the National Football League have teamed up to bri ...
- Cable Firm Highlights Speed In New Effort
Marketing Daily, Aaron Baar - Tuesday, March 9, 2010
"Even though this [campaign has] a regional focus, what we learned ...
- People See Verizon As Best Brand Of Four
Marketing Daily, Aaron Baar - Monday, March 8, 2010
"Verizon is the clear leader," Lance Fraenkel, a senior analyst with YouGo ...
- Study: Wireless Subscriptions Still Booming
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 5, 2010
During the last three months of 2009, more consumers signed up f ...
- T-Mobile Kicks Off Hispanic Soccer Effort
Marketing Daily, Tanya Gazdik - Thursday, March 4, 2010
Support for the campaign and sweepstakes includes in-store promotions, retail events a ...
- J.D. Power: T-Mobile No. 1 In Retail Service
Online Media Daily, Mark Walsh - Thursday, March 4, 2010
Looks like there's more to T-Mobile than just a pretty face. Beyo ...