- Ads Help 'True Blood' Nabs Record Ratings
Around the Net In Media, Joan Voight - Wednesday, June 17, 2009
An elaborate marketing campaign paid off for "True Blood," which opened i ...
- AMC Helps Shell-Pennzoil Pick Which Movies to Support
Around the Net In Media, Joan Voight - Wednesday, June 17, 2009
Movie-themed cable network AMC last year started testing a research tool call ...
- DirecTV May Be Sold to Verizon or At&T
Around the Net In Media, Joan Voight - Wednesday, June 17, 2009
DirecTV is likely to buy back a lot more stock starting ne ...
- Alternative to Local TV News Debuts in Vegas
Around the Net In Media, Joan Voight - Wednesday, June 17, 2009
Greenspun, a Las Vegas-based newspaper and web publisher, is launching a ...
- Twin Peaks To Return In Webisodes?
Around the Net In Online Marketing, Staff Writers - Wednesday, June 17, 2009
...
- White Castle Offers Discounted Sliders
Marketing Daily, - Tuesday, June 16, 2009
White Castle is marking its 88th year in business with special pri ...
- Charles Schwab Launches 'Aggressive' Creative
Marketing Daily, Tanya Gazdik - Tuesday, June 16, 2009
The six-week campaign is "definitely more aggressive" and includes more of ...
- Little To COO, National Cable Communications
MediaDailyNews, - Tuesday, June 16, 2009
National Cable Communications has promoted Ken Little to Chief Operating Officer. Former ...
- WNBC's 'Live At 5' Ends 30-Year Run
MediaDailyNews, - Tuesday, June 16, 2009
"Live at 5," the nearly 30-year-old WNBC brand, ends its run ...
- CBS Looks To Make 'Undercover Boss' An Overt Hit
MediaDailyNews, David Goetzl - Wednesday, June 17, 2009
There were some tears. Chills ran up more than one spine. Clearl ...
- Trump Adds To TV Holdings, Gets 'Raw'
MediaDailyNews, Wayne Friedman - Tuesday, June 16, 2009
One of USA Network's signature programs, longtime wrestling show "Monday Night Raw ...
- Reality Guru Graden to Leave MTV
Around the Net In Media, Joan Voight - Tuesday, June 16, 2009
Brian Graden, president of entertainment of MTV Networks' Music and Logo grou ...
- Shields To Oversee NBCU Global Strategy
MediaDailyNews, - Monday, June 15, 2009
Cory Shields has been named executive vice president, global policy strategies a ...
- Hallmark Gives Advertisers 'Fast Break'
MediaDailyNews, Wayne Friedman - Monday, June 15, 2009
Again tackling the issue of TV messaging clutter, Hallmark Channel has start ...
- Sundance Greens 'Lazy Environmentalist'
MediaDailyNews, Fern Siegel - Monday, June 15, 2009
Sundance Channel, Brita and Green Works brands have signed on as co-presenti ...
- Fox Gives Early Sept. Push To New Shows
MediaDailyNews, Wayne Friedman - Monday, June 15, 2009
Fox will look for another early push for its highly touted n ...
- NBA Finals Slipped in Ratings
MediaDailyNews, Wayne Friedman - Monday, June 15, 2009
The fifth game of ABC's "2009 NBA Finals" posted slightly lower ratin ...
- Report: Consumers Making More Time For Video
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
Consumers continue to make more room in their busy lives for onli ...
- Nielsen, Digimarc Unveil Digital Video Ventures
Online Media Daily, Joe Mandese - Tuesday, June 16, 2009
Days after the television industry has converted from analog to digital broadcastin ...
- Hallmark Extends Its Brand Name Through Media, Retail Ventures
Around the Net In Brand Marketing, Thom Forbes - Monday, June 15, 2009
Hallmark, which will celebrate its 100th anniversary in 2010, is keeping ...
- Miniseries Help Build Cable Brands
Around the Net In Media, Joan Voight - Monday, June 15, 2009
Miniseries and made-for-TV programs were a network staple in the 1970s a ...
- The Graying of Comedy Central
Around the Net In Media, Joan Voight - Monday, June 15, 2009
Contrary to popular belief, the average viewer of the late night ta ...
- Lexus Pairs With Bravo's 'Top Chef Masters'
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
A company spokesperson said Lexus, which is advertising during the show, receiv ...
- TVB Says Broadcast TV Revenues Down
MediaDailyNews, David Goetzl - Friday, June 12, 2009
None of the 15 highest-spending TV categories saw a year-to-year increase ...
- PBS Faces Budget Gap, Cuts Staff By 10%
MediaDailyNews, - Friday, June 12, 2009
PBS has been hard-hit by the economy and faces a $3.4 milli ...
- New Turf: Rose Bowl Moves To ESPN
MediaDailyNews, David Goetzl - Friday, June 12, 2009
Offering another signal that the amount of big-time sports on broadcast ...
- Mobile Inherits TV's Rabbit Ears
MoBlog, Mark Walsh - Monday, June 15, 2009
Mobile TV is counting on a boost from the just-completed switch ...
- Letterman vs. Palin: Buzzworthy Duel for Fox, CBS
Around the Net In Media, Joan Voight - Friday, June 12, 2009
David Letterman seems to be using a controversy with Alaska governor a ...
- Retirement TV To Rebroadcast 'Meet the Press'
MediaDailyNews, - Thursday, June 11, 2009
Retirement Living TV has a licensing deal with NBC for rebroadcast righ ...
- Weather Channel Adds Original Shows, Sells At Upfront
MediaDailyNews, David Goetzl - Thursday, June 11, 2009
As the Weather Channel looks to add additional nights with original longer-fo ...