- Dogs Play Role In Super Bowl, NBC Drama
TVBlog, David Goetzl - Thursday, January 31, 2013
In the full Super Bowl advertising ecosystem, there may be just o ...
- Taco Bell Pulls Veggie-Bashing Ad After Complaints
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2013
In response to complaints, Taco Bell has stopped running a TV ...
- Super Bowl TV Viewers Increase Web Traffic By 20%
Online Media Daily, Laurie Sullivan - Tuesday, January 29, 2013
Super Bowl advertisers will see a 20% rise in Web traffic ...
- The Social Networking Experience
Research Brief, Jack Loechner - Wednesday, January 30, 2013
According to Nielsen’s new U.S. Consumer Usage Report 2012, nearly 120 milli ...
- Networks Postpone Settlement Talks With Dish, Customer Data Crucial To Future Ones
TVBlog, David Goetzl - Wednesday, January 30, 2013
After all the barbs tossed back and forth, the combatants actually we ...
- NFL Head Injuries Make Game Harder To Watch
TVBlog, David Goetzl - Tuesday, January 29, 2013
How fortunate the NFL is. There is no more popular entertainment enti ...
- Ad Industry Underappreciated For Super Spectacle
TVBlog, David Goetzl - Monday, January 28, 2013
For a brief moment any image of a cocky, carefree Madison Aven ...
- Massachusetts Senate Race A Bonus For Stations
TVBlog, David Goetzl - Friday, January 25, 2013
With the prospect of another U.S. senate campaign in Massachusetts, Gov. Dev ...
- Heavy Sports Advertisers Take A Super Bowl Pass
TVBlog, David Goetzl - Thursday, January 24, 2013
Just about every rabid sports fan watches the Super Bowl, so ...
- Industry Might Try Some New Words
TVBlog, David Goetzl - Wednesday, January 23, 2013
With all the advancement in the media business, maybe it's time f ...
- Brother Vs. Brother Theme Primed For Media Overkill
TVBlog, David Goetzl - Tuesday, January 22, 2013
The New England Patriots let every American who doesn't pull for th ...
- TV And Nicotine Offers An Interesting Mix
TVBlog, David Goetzl - Monday, January 21, 2013
The broadcast networks have gone through long periods of refusing to acce ...
- Ameriprise Financial Taps Tommy Lee Jones For Encore
Marketing Daily, Tanya Gazdik - Thursday, January 17, 2013
New TV spots from Ameriprise Financial breaking Sunday will once again featu ...
- Dish Could Score With Super Bowl Ad Rejection
TVBlog, David Goetzl - Friday, January 18, 2013
CBS has announced the Super Bowl is sold out. Still, CEO Lesl ...
- Bell(ator) Rings On Spike With Advertising 'Easel'
TVBlog, David Goetzl - Thursday, January 17, 2013
A while back, Bjorn Rebney's mother would offer some counterintuitive advice: "t ...
- Cycling May Lack Interest Even Among Devotees
TVBlog, David Goetzl - Wednesday, January 16, 2013
When it signed a 10-year deal to continue with the Tour ...
- Nielsen Report: Moving Beyond 7 Days Of Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Monday, January 14, 2013
In pushing to account for all TV viewing, some network executives wa ...
- Armstrong Faces Steep Hill To Prove His Confession Is Heartfelt
TVBlog, David Goetzl - Tuesday, January 15, 2013
Until Oprah Winfrey's interview with Lance Armstrong airs this week, the mo ...
- Viggle, GetGlue Call Off Merger
Raw, Mark Walsh - Monday, January 14, 2013
The startups behind social TV apps Viggle and GetGlue have terminated the ...
- Link Between Super Bowl Score And Lead-Out Inconclusive
TVBlog, David Goetzl - Monday, January 14, 2013
Clearly, CBS is pulling for a tight Super Bowl in three week ...
- Lipton Campaign Focuses On Classic Black Tea In Bags
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
A new Lipton campaign, dubbed "Drink positive," aims to drive awareness a ...
- Dish Charges CBS With Censorship Due To Litigation
MediaDailyNews, David Goetzl - Thursday, January 10, 2013
Dish Network has charged CBS Corp. with censoring its CNET site. Di ...
- Google, Microsoft Race To Dominate Live TV, Internet Connections
SearchBlog, Laurie Sullivan - Friday, January 11, 2013
Live broadcast television will closely support online digital advertisements and marketing materi ...
- CBS's Disturbing Censorship Of CNET Could Have Broader Impact
TVBlog, David Goetzl - Friday, January 11, 2013
It's hard to view it any other way than as a pierci ...
- Time Warner Cable Takes Swing With Poulter
MediaDailyNews, David Goetzl - Wednesday, January 9, 2013
Time Warner Cable turned to a football star last year seeking ...
- Some Britons Remain Colorless
TVBlog, David Goetzl - Thursday, January 10, 2013
Plenty in Britain are determined not to forsake tradition. Yet, the monarc ...
- Stations Could Overpower Aereo With Own Initiatives
TVBlog, David Goetzl - Wednesday, January 9, 2013
Even if Aereo clears legal challenges, broadcast stations might be able ...
- Food Advertising Protests Endanger Kids TV
Marketing Daily, Barry Klein - Tuesday, January 8, 2013
Those who would take the responsibility for child discipline from parents thi ...
- Follow The AP And Networks Could Monetize Twitter Followers
TVBlog, David Goetzl - Tuesday, January 8, 2013
It looks like networks may have some new, unexpected inventory to sel ...
- Yahoo, CBS Debut 'omg! Insider'
Raw, Mark Walsh - Monday, January 7, 2013
Yahoo and CBS have teamed up to
launch a combined versi ...