- Television: It's Not Cool, Dude
VidBlog, P.J. Bednarski - Friday, April 17, 2015
The NAB convention covers a broadening media industry, but it IS broadcaster ...
- Social Media Augments Live TV Viewing
MediaDailyNews, Wayne Friedman - Wednesday, April 15, 2015
Nielsen says nearly half of its global respondents, 49%, say they wat ...
- New Research Shows Online Video's Rise
VidBlog, P.J. Bednarski - Thursday, April 16, 2015
Total viewership will increase in 2015, says eMarketer as digital media a ...
- 'Game Of Thrones' Launches With Record Audience For Sky Atlantic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2015
"Game of Thrones," the fantasy drama, launches its fifth series with ...
- BuzzFeed Serious About Developing TV And Movie Projects
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2015
There is much more to BuzzFeed than shareable listicles and quizzes, accordi ...
- Programmatic Ties That Bind Web To Broadcast TV
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 15, 2015
Programmatic media buying from Web to television continues to rise, but there ...
- TV Viewership Declines Across All Demos
MediaDailyNews, Wayne Friedman - Tuesday, April 14, 2015
Traditional viewership for long-form video content, such as movies and television ...
- Google Adds mDialog OTT TV Inventory To DoubleClick AdX
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
Google this week announced that mDialog inventory has been connected to t ...
- Viacom Seeks Ad Partners As Boycott Bites
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
Channel 5's new owner is talking to rivals, including Channel 4 a ...
- TV Campaign Helps Travelodge Raise Revenue 15%
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
Travelodge has noted a near 15% revenue boost to GBP497.2m in 201 ...
- Green & Black Runs Largest Ever Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
The "Taste & Colour" campaign by Mother London is the brand's bigge ...
- Chancellor Backs Ofcom To Replace BBC Trust
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
George Osborne has signalled that he favours the handover of BBC regulati ...
- WideOrbit Unveils Programmatic TV Marketplace
Real-Time Daily, Tyler Loechner - Monday, April 13, 2015
WideOrbit, an ad management software firm that has been making a na ...
- The Rise Of The SSP For Programmatic TV
RTBlog, Tyler Loechner - Friday, April 10, 2015
The programmatic TV ad industry went through another growth spurt this wee ...
- Vivendi Eyes Up Swoop On Sky
Around the Net In MAD London, Sean Hargrave - Wednesday, April 8, 2015
French media conglomerate Vivendi is looking at a possible acquisition of pay- ...
- March Madness Favors Brand Ad Lift For Cadillac, Apple, and Sprint
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 8, 2015
With March Madness officially over, data from ad campaigns run during t ...
- Hulu Builds GIF Search Engine As Promotional Tool
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2015
Hulu's streaming video service has launched a Gif search engine powered ...
- The Expanding Programmatic TV Marketplace
RTBlog, Tyler Loechner - Monday, April 6, 2015
Programmatic television may be several years from full maturity, but it's ...
- CBS Late Night Host Corden Catches On Quickly On YouTube
Around the Net in Video, P.J. Bednarski - Friday, April 3, 2015
Corden’s channel’s monthly views on YouTube jumped from 198,480 on Mar. 1 ...
- Robinsons Chases Mature Squash Drinkers
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
Robinsons is positioning itself as the "next best thing" to water ...