- Creative Agency Of The Year: Giant Spoon
Agency of the Year, Steve McClellan - Sunday, January 22, 2023
Giant Spoon used the Empire State Building and its leading-edge light-show capabiliti ...
- Could Contextual Targeting Solve FAST's Problems?
Advanced TV Insider, Karlene Lukovitz - Friday, January 20, 2023
Could be. But programmers have to be convinced that a common metada ...
- Is Netflix In The Catbird Seat Now? Some Analysts Are Convinced
Digital News Daily, Karlene Lukovitz - Friday, January 20, 2023
Netflix wouldn't have entered the advertising business unless it was convinced ...
- The JIC Is Up
MediaDailyNews, Joe Mandese - Friday, January 20, 2023
The quest for new ad currencies is getting crowded and noisy, ...
- CW Strikes First Broadcast Network Deal For LIV Golf, Turns Focus To Live Sports
Television News Daily, Wayne Friedman - Thursday, January 19, 2023
The CW has made an exclusive deal with upstart golf tour L ...
- Networks To Media Shops: Join Our 'JIC'
Television News Daily, Wayne Friedman - Thursday, January 19, 2023
"Expanding on conversations with the ANA, the JIC has elicited participation fr ...
- Netflix Shocks With Massive Q4 Gain, Hastings To Step Down
Television News Daily, Wayne Friedman - Thursday, January 19, 2023
Netflix massively over-delivered for new subscribers in Q4, stunning industry observers ...
- TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study Finds
Television News Daily, Wayne Friedman - Friday, January 20, 2023
TV viewers are more concerned about seeing "entertaining" ads -- and on ...
- Getting Hard-To-Find Laughs: TV Stations Desperate For Fresh, Syndicated Comedy TV
TV Watch, Wayne Friedman - Friday, January 20, 2023
Craig Ferguson believes "television is ready for the return of the sill ...
- Despite Thumbs Down, Two Network Sitcoms Are Thriving
TVBlog, Adam Buckman - Friday, January 20, 2023
"Abbott Elementary" and "Ghosts" were both panned here in the "TV Blog ...
- Supplier of the Year: NBCUniversal
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
NBCU saw an opportunity for an inflection point in 2022 and execut ...
- Ad Spend In Kids' Content/Media Leapt Nearly 50% In 2022, Driven By Digital Video
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
70% went to digital channels, up from 54% in 2021, reports MediaRa ...
- Netflix's Ad Tier Drives High U.S. Sign-Up Rate, Driven By Returning Subscribers
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
Three-quarters of the subscriber adds initially drawn by the with-ads tier we ...
- Email And SMS Saw Tepid Growth In 2022, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Email and SMS growth was far behind that of CTV, digital vide ...
- U.S. TV Homes Show Steady Use Of Both Smart TV Operating Systems, Streaming Players
Television News Daily, Wayne Friedman - Wednesday, January 18, 2023
New data from Hub Research Entertainment says 44% of U.S. TV hom ...
- Despite Cost-Cutting, AMC Networks To Have Live, In-Person Upfront
Television News Daily, Wayne Friedman - Thursday, January 19, 2023
AMC Networks will offer a live, in-person upfront presentation on April 1 ...
- TV News Needs Laughs In Trying Times -- And Competitive Growth?
TV Watch, Wayne Friedman - Thursday, January 19, 2023
In a multi-dimensional digital TV world, traditional 24/7 traditional cable TV ne ...
- Embargo Mania Animates The Life Of A TV Columnist
TVBlog, Adam Buckman - Thursday, January 19, 2023
Publicity departments impose embargoes in the belief that journalists will cover the ...
- TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
Digital News Daily, Karlene Lukovitz - Wednesday, January 18, 2023
YouTube still dominates, but TikTok's influence with kids is gaining both ...
- Automotive TV Spending Drops In December
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2023
Chevrolet's December TV spending grew by 35% year-over-year, as the brand p ...
- Nexstar Names Three Top Sales Executives
Publishers Daily, Ray Schultz - Tuesday, January 17, 2023
The media giant has created a new advertising sales structure. ...
- Netflix Expands Nielsen Deal, Includes National TV Content Data
Television News Daily, Wayne Friedman - Wednesday, January 18, 2023
Netflix will now subscribe to Nielsen's national TV content measurement and streami ...
- Seth Rogen's Favorite TV Network Might Not Be The One Where He Gives Out Awards
TV Watch, Wayne Friedman - Wednesday, January 18, 2023
During the Critics Choice awards show on the CW, Seth Rogen sa ...
- 'Accused' On Fox: Great Show, Challenging To Watch
TVBlog, Adam Buckman - Wednesday, January 18, 2023
A new drama on Fox was so gut-wrenching to preview that ...
- Prime Video Consumers Battle Amazon Over 'Buy' Button
Digital News Daily, Wendy Davis - Monday, January 16, 2023
Consumers who say they purchased videos from Amazon Prime are urging ...
- New Tool Enables Brands To Send Text Reminders Of Events, Sales
Email Marketing Daily, Ray Schultz - Tuesday, January 17, 2023
PostReminder provides a QR code that can also appear in email a ...
- Nexstar Drops Free Streaming Of Live, Local TV Stations' Newscasts
Television News Daily, Wayne Friedman - Tuesday, January 17, 2023
Nexstar Media Group will no longer allow its local TV stations' newscas ...
- Disney Pushes Back Against Activist Investor Mulling Hulu, Streaming Changes
Television News Daily, Wayne Friedman - Tuesday, January 17, 2023
In its new battle with the longtime activist investor, Walt Disney sa ...
- From 'That '70s Show' To 'That '90s Show': A Chronology
TVBlog, Adam Buckman - Tuesday, January 17, 2023
"That '70s Show" has now morphed into "That '90s Show," a n ...
- YouTube Prepares Direct Hit On FASTS, With Streaming Channels Hub
Video Insider, Karlene Lukovitz - Tuesday, January 17, 2023
YouTube has confirmed that it's testing a streaming channels hub -- potential ...