- The Pitfalls Of IP-Based Targeting In Streaming Campaigns... And How To Minimize Them
Advanced TV Insider, Karlene Lukovitz - Friday, November 25, 2022
A performance TV pro offers tips for mitigating the limitations and ris ...
- Could Apple Buy Disney With Iger's Return (No)
Performance Marketing Insider, Laurie Sullivan - Friday, November 25, 2022
A combination of my searches related to Disney's restaurant and Bob Ig ...
- 'SNF' Still Highest-Rated TV Network Show, Non-Sports Series Continue To Decline
Television News Daily, Wayne Friedman - Friday, November 25, 2022
TV network shows -- especially top non-sports TV series -- continue the ...
- Streamers' True Goals For Ad Options: Just An Option, But Not The Main Target
TV Watch, Wayne Friedman - Friday, November 25, 2022
For major legacy TV brands, pricing their advertising options can be tri ...
- New Animated 'Reindeer In Here' On CBS Is Instant Classic
TVBlog, Adam Buckman - Friday, November 25, 2022
Airing at 9 p.m. Eastern on Tuesday, "Reindeer In Here" will ...
- Antitrust Class Action Charges Disney With Driving Inflated Livestreamed TV Prices
Digital News Daily, Karlene Lukovitz - Wednesday, November 23, 2022
Class action complaint by YouTube TV subscribers charges Disney with leveraging i ...
- Connected Video Devices Forecast To See Slower Growth As Smart TV Rises
Television News Daily, Wayne Friedman - Tuesday, November 22, 2022
The slowdown in connected video devices is largely due to slower grow ...
- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad Buys
Television News Daily, Wayne Friedman - Wednesday, November 23, 2022
The collective $9 million pulled in by Fox and NBCU networks f ...
- Linear TV And Other Media: Cross Off 'Cross-Platform'
TV Watch, Wayne Friedman - Wednesday, November 23, 2022
For all the excitement of streaming platforms, the bottom line is th ...
- For Tastier Turkey, Try The Chef Kevin Belton Method
TVBlog, Adam Buckman - Wednesday, November 23, 2022
New Orleans-based TV Chef Kevin Belton has some advice for home che ...
- Hybrid Tiers To Drive 42% Growth In AVOD Revenue By 2028
Digital News Daily, Karlene Lukovitz - Tuesday, November 22, 2022
The new ad-supported/subscription-supported Disney+ and Netflix offerings, along with other majors, a ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily Recession
MediaDailyNews, Joe Mandese - Tuesday, November 22, 2022
The analysis also reveals declines of deceleration for most major media wi ...
- Iger's Disney Plan: Decentralize Creative Decision-Making -- And Cut Back On Sports Rights?
Television News Daily, Wayne Friedman - Monday, November 21, 2022
Returning CEO Bob Iger's goal to put "more decision-making back in t ...
- Iger Returns To Disney: How Will He Navigate Advertising's Turbulent Future?
TV Watch, Wayne Friedman - Tuesday, November 22, 2022
Should Iger push on to boost streaming efforts, shifting focus away fr ...
- 'Pitch Perfect' Series Is Bumper Crop For Peacock
TVBlog, Adam Buckman - Tuesday, November 22, 2022
A new "Pitch Perfect" series centers on one of the movies' best-lov ...
- Gen Z On A Spree: They're Spending More On Holiday Gifts Than Any Other Group
Email Insider, Ray Schultz - Monday, November 21, 2022
Gen Zers plan to purchase $1,484 in gifts, beating out millennials a ...
- Money-Losing Premium Streamers Will Look To Bundle With Others: Malone
Television News Daily, Wayne Friedman - Friday, November 18, 2022
High streaming programming costs and possible subscriber declines will force some unprofitab ...
- NFL Viewing Flat Vs. 2021, Amazon's 'Thursday Night Football' Down 23%, Nielsen Says
Television News Daily, Wayne Friedman - Friday, November 18, 2022
Amazon says viewing is higher -- especially when adding on "TNF" dire ...
- At This Time Of Year, TV Erupts In A Christmas Frenzy
TVBlog, Adam Buckman - Monday, November 21, 2022
Many people feel a sense of sensory overload from all of t ...
- IAB Buyers' Survey: CTV To Lead 2023 Ad Growth, At 14.4%, Linear To Dip 6.3%
Advanced TV Insider, Karlene Lukovitz - Friday, November 18, 2022
The contrasting ad spending projections reported by buyers sync with the opposi ...
- Bundle Up: Consumers Want One Platform To Manage All Their Subscriptions
Email Insider, Ray Schultz - Friday, November 18, 2022
Most consumers want centralized billing for all of the streaming and oth ...
- A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic Factors
MediaDailyNews, Joe Mandese - Friday, November 18, 2022
Citing the impact of rising inflation and disruptions in their supply chain ...
- Tim Burton And 'The Addams Family' Is Winning Combo For Netflix
TVBlog, Adam Buckman - Friday, November 18, 2022
Director Tim Burton applies the same panache he is known for ...
- Paramount's Chopra: Ad Market Weak, But Not Worse Than During Pandemic
Television News Daily, Wayne Friedman - Wednesday, November 16, 2022
"There are some who have suggested that the current environment is wor ...
- Omnicom Media Group First Agency To Use TelevisaUnivision Identity Graph
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
TelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partn ...
- Panels And ACR Data? TVision Takes iSpot.tv Investment - Will CTV Respond?
TV Watch, Wayne Friedman - Thursday, November 17, 2022
The underlying premise continues to be that CTV platforms and streamers won ...
- NBCU Adapts 'The Tonight Show' For Peacock Kids' Version
TVBlog, Adam Buckman - Thursday, November 17, 2022
"The Kids Tonight Show" is produced at 30 Rock in Studio 6 ...
- More Buyers Using Addressable TV, More Planning To Up Spending
Digital News Daily, Karlene Lukovitz - Wednesday, November 16, 2022
Second annual survey of marketers by Go Addressable finds greater adoption, positi ...
- When The News Warrants It
Red, White & Blog, Joe Mandese - Wednesday, November 16, 2022
"This is literally like when you talk about grandpa while grandpa's rig ...
- Netflix Goes Live With Chris Rock In 2023: Tennis, Cycling Next - Is That Enough?
TV Watch, Wayne Friedman - Wednesday, November 16, 2022
Netflix will stream a global live special from Chris Rock, fueling speculati ...