- Yahoo, DirecTV Advertising Expand Deal To Include STB Data
Digital News Daily, Karlene Lukovitz - Monday, October 17, 2022
Yahoo's DSP clients can now activate TV usage data from millions ...
- 'Halloween Ends' Pulls $41.3M, Wins Movie Weekend - With Simultaneous Peacock Opening
MediaDailyNews, Wayne Friedman - Sunday, October 16, 2022
"Universal has released four of the 12 films that have opened ...
- Brands Should Worry More About Campaign Underspending, Not Overspending
Research Intelligencer, Robert Williams - Monday, October 17, 2022
Instead of cutting budgets, It's better to change the media mix ...
- NFL Regular-Season Viewing Up 2%, 'Monday Night Football' Rising
Television News Daily, Wayne Friedman - Friday, October 14, 2022
Five weeks into the NFL regular season, four major TV network grou ...
- Nexstar Media Group Looks To Weather Big Economic Downturn: Analyst
Television News Daily, Wayne Friedman - Friday, October 14, 2022
Nexstar Media Group, the U.S.'s largest TV station owner, is in ...
- OpenAP Takes On Its First Non-TV Company, Snowflake Ventures, As An Investor
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Advanced advertising company OpenAP says the Snowflake Ventures deal aims to increa ...
- Could Netflix Go After The Premium NFL Sunday Ticket?
TV Watch, Wayne Friedman - Monday, October 17, 2022
Who's to say Netflix won't make another pivot? Maybe live sports ...
- Be Kind, Rewind: 'Blockbuster' Comedy Revives VHS, DVD Memories
TVBlog, Adam Buckman - Monday, October 17, 2022
A new comedy coming to Netflix next month takes place in t ...
- Handicapping The Battle Of The Titans
Advanced TV Insider, Karlene Lukovitz - Friday, October 14, 2022
Will Netflix or Disney+ "win" as their new AVODs go mano ...
- Disney Leaps Ahead In Original Scripted Content Output
Digital News Daily, Karlene Lukovitz - Friday, October 14, 2022
Disney's hikes in commissioned titles put it far ahead of Netflix bo ...
- Live, Linear TV Outpaces Streaming In TV, Movie Program Discovery, Process Still A 'Pain'
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Live, linear TV has the "highest success rate," with 51% of use ...
- Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn't Easy
TV Watch, Wayne Friedman - Friday, October 14, 2022
A growing number of fact-checking news sites help voters evaluate and understa ...
- Doesn't Take A Genius To Wonder If Legacy TV Is Dying
TVBlog, Adam Buckman - Friday, October 14, 2022
Recent signs and circumstances buffeting legacy television indicate that the decline ...
- Comcast Promotes Cavanagh To President
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mike Cavanagh will continue as CFO while working with Comcast Chairman/CEO Bri ...
- The CW Launches Anti-Bullying Campaign
Marketing Daily, Les Luchter - Wednesday, October 12, 2022
Young-skewing CW Network has partnered with nonprofit The Cybersmile Foundation for "Da ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTV
Performance Marketing Insider, Laurie Sullivan - Thursday, October 13, 2022
Basis Technologies SVP Grace Briscoe can tell marketers a lot about t ...
- Cable TV Network, Broadcast Reach Sinks To New Lows In Q3
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Sixteen top cable TV networks are down to an average 17.5% rea ...
- Netflix Ads Option To Launch Nov. 3, 'Nearly Sold Out'
Television News Daily, Wayne Friedman - Thursday, October 13, 2022
Netflix says its current plans -- ad-free Basic, Standard and Premium pla ...
- Murders In Small Towns: Angela Lansbury And 'Magpie Murders'
TVBlog, Adam Buckman - Thursday, October 13, 2022
A new "Masterpiece" mystery series premiering Sunday on PBS revives memories ...
- LG Strives To Be NFT Innovation Leader, Forms New Partnership With Web3 Platform Fr0ntierX
Digital News Daily, Colin Kirkland - Monday, October 10, 2022
LG has announced a global partnership with Web3 infrastructure platform Fr0ntierX ...
- Survey: 49% Of Registered Voters Don't Have Traditional TV, 80% Stream
Digital News Daily, Karlene Lukovitz - Wednesday, October 12, 2022
Campaigns need to "radically rethink" their media approach in the weeks befo ...
- KPMG: Metaverse Awareness Up To 56%, As Paid Streaming Love Affair Cools
Digital News Daily, Karlene Lukovitz - Wednesday, October 12, 2022
Just 8% have actually engaged in the metaverse, and only a thi ...
- Netflix Ad Option Remains Risky, May Spend Billions On Content
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
Netflix's $23 billion in TV production commitments is based on higher leve ...
- Disney's Second NHL Season Scores With 130 Advertisers, New Sponsors Mercedes, AmEx
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
130 advertisers across 70 categories have signed up to Disney TV networ ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Fox Corp. has struck a multi-year partnership with Innovid for the measureme ...
- TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "swe ...
- TV Network-Based Streamers Sold In A Cable-Like Package? Another Hulu In The Works?
TV Watch, Wayne Friedman - Wednesday, October 12, 2022
Think about a package of Netflix, Disney+, Hulu, ESPN+, HBO Max, Discovery ...
- What The Flock?! What Is Up With ABC's Fornicating Flamingos?
TVBlog, Adam Buckman - Wednesday, October 12, 2022
An ad for ABC's "Bachelor In Paradise" is on a whole 'noth ...
- Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In September
Television News Daily, Wayne Friedman - Sunday, October 9, 2022
Video streamers continue to boost national TV messaging -- up 7% ...
- Look Into The Night Sky - You Might See An Ad For Car Insurance
TV Watch, Wayne Friedman - Tuesday, October 11, 2022
A recent study looked at the possibility of a "space advertising" missio ...